1 copyright © 2011 tata consultancy services limited best practices of an adarsh gram from tcs caim...
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1 Copyright © 2011 Tata Consultancy Services Limited
Best Practices of an Adarsh
Gramfrom TCS CAIM Krushi
Samruddhi (Warud, MH)
India lives in its villages.
– Mahatma Gandhi
Mahatma Gandhi’s vision for Rural Development
• Village Industrialization
• Gram ‘Swaraj’
• Prohibition of Social
Evils
• Welfare of
women
• Cooperation and
• Harmony
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Background: Krushi Samruddhi at Warud
The Background of Small and Marginal Farmers and more than 62% below Poverty Line
Implementation Agency: Tata Consultancy ServicesDistrict: AmravatiCluster: WarudNumber of Villages: 15Number of Beneficiaries: 4983
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Program Goal
The Program objectives are as follows:
Increase in income
Organic farming
Primary processing, Quality, Marketing
Empower women
Convergence of Government programsThe Goal and objectives of the Programme were shared with all teams including Partners to ensure alignment
Programe GOAL:The overall goal of the Programme is to contribute to thedevelopment of Resilient Farming
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Problem Statement
Warud is one of the “Over Exploited” Talukas
Low Productivity
Livestock Development
Status of Woman
Farmers do not get good Prices
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Approach
• Institutional Setup
• Soil Water Conservation
• Technology Dissemination
• Market Linkage & Enterprise
• Woman Empowerment
• Positive, Community Mindset
6 Village Development Committee
Taluka Coordination Committee
Extensive Partnership across diversified areas
Focus on-Leveraging Existing Organizational Strength -Bring accountability-Coordinated Execution of plan
Institutional Setup
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Save Every Drop for Crop
In-Situ Soil and Water conservations
Reduce Crop Residue
BCI, Global GAP – For Export
Focus on:
-Improving resources,
-Reducing cost and
-Improving Quality
Resource Conservation, Technology and Value Addition
Digital Knowledge Extension
Mobile based advisory and farmer training
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Market linkage and Enterprise Setup
Build Small Rural Enterprises –
Increase Women Participation in
BusinessDal (Pulse processing) Mills, SPARC Units Rental business
Direct Sale by Growers Org.
Increased margin for the growers
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A Positive mind gives strength to fight back the adversities; to get up and get out of the challenges and rebuild …
Mind is everything … Mindset Transformation:
from “demanding subsidy” to “Self Reliance”
Positive, Harmonious Mindset Development
JeevanVidya
Mission
Mindset Transformational Change
You are the Architect of Your
Destiny…
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Increase in Ground Water Level
Irrigated land. More productivity, new crops for Rabi
Impact
Improved Soil health, Crop Quality
Use of BBF Technology resulted in increase in productivity by 20%Use of mKRISHI®, Savings in Pesticide cost
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Less Pesticide Residue – New Market
Global GAP and BCI Certification resulted in exposure to International Standards and saving of more than 20%
Increase in income
Direct Market Linkage – Farmer Negotiation Power increased
People started participation in Collective activities
Increase in HH income
Enterprises resulted in increase in HH income generated, increase in confidence of SHG
Impact
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Summary: Good Practices
The TCS Team
• Shared Common Goal
• Consortium Partnership
• Participatory approach
• Understanding of Needs
• Project Management
• Quality focus approach
• Capacity Development
• Positive, Harmonious ThinkingAssets VDC Registers, Beneficiary registers, Intervention reports, Monthly Project Reports, Business Plans, SHG Records, Farmer Diaries etc.
Make In India Awards for Excellence - 2015
TCS Field Teams
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The Model “Unit” in this Programme comprising of
VDC- Village development Commitees, SHG- Self Help Group, JLG- Joint Liability Group,PGs- Producer Groups, Upasana Kendra ,
Consortium Partnerships and Processes
could be replicated in other districts and states while incorporating the changes as per the needs of the land.
Sustainable Unit
14 Copyright © 2011 Tata Consultancy Services Limited
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