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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 1
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 2
Cloud Computing
Roger Wullschleger
Senior Manager Sales Consulting CoreTech
Herbstevent, 28. September 2012, Hotel Seerose, Meisterschwanden
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 3
Program Agenda
Cloud Computing
What are Customers doing?
What is Oracle’s Cloud Strategy?
How to do Cloud
Oracle Cloud Offerings
4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Cloud Computing Is a Service Consumers and Service Providers
Essential Characteristics1
• On-demand self-service
• Broad network access
• Resource pooling
• Rapid elasticity
• Measured service
Key Benefits
• Agility
• Cost
• Focus
Enterprise IT (private)
or
Service Provider (private or public)
Service Providers
Consumers
Cloud
Users
1. Source: NIST Definition of Cloud Computing, Special Publication 800-145, September 2011.
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Customers Have a Choice of Clouds Private, Public or Hybrid
Private Cloud Public Cloud Hybrid Cloud
• OpEx
• Fast & inexpensive to start
• Outsourced services
• Multiple tenants sharing
resources
• CapEx & OpEx
• Lower total costs
• Control & visibility
• Multiple apps sharing
resources
• Cloudbursting – overdraft
for peak loads
• Dev/Test & production
• B2B integration
Exclusive Shared by multiple organizations
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Application
Platform
Customizations
Application
Customizations Customizations
Con
su
mer
Con
su
mer
Se
rvic
e
Pro
vid
er
Se
rvic
e P
rovid
er
Customers Have a Choice of Clouds IaaS, PaaS or SaaS
IaaS Cloud
SaaS Cloud
PaaS Cloud
IT Professional Developer Business End User
Different Users
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What are Customers doing?
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Private Cloud Adoption Is Increasing
Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2011
Yes, in production at scale; 17.7%
Yes, in limited use; 12.2%
Yes, in pilot stage; 7.1%
Preliminary planning;
7.5%
Under consideration
; 10.6%
No; 35.4%
Don’t know/
unsure, 9.5%
Yes, in production at scale; 11.3%
Yes, in limited use; 12.8%
Yes, in pilot stage; 4.5%
Preliminary planning;
4.9%
Under consideration
; 10.5%
No; 47.4%
Don’t know/
unsure, 8.7%
2011 2010
37% have private clouds in 2011 (+28% from 2010)
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Public Cloud Adoption Is Increasing
Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2011
2011 2010
Yes; 20.9%
Under consideration;
13.6% No; 52.9%
Don’t know/unsure,
12.6%
Yes; 13.8%
Under consideration
; 11.2%
No; 54.6%
Don’t know/unsure,
20.4%
21% use public clouds in 2011 (+50% from 2010)
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Many Cloud Use Cases
Source: IOUG ResearchWire member study on Cloud Computing, conducted in Aug-Sept 2011
Private Cloud Public Cloud
New applications more often
than extensions to existing
Both dev/test and production
Enterprise more often then
departmental
More often used by employees
than external users
Both stable and dynamic
workloads. Cloudbursting rare.
Long-lived apps more often
than temporary
Observations
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PaaS Outpacing IaaS
Source: IOUG ResearchWire member study on Cloud Computing, conducted in Aug-Sept 2011
0% 10% 20% 30% 40% 50%
Application serverplatform as a service
Databaseplatform as a service
Identity as a service
Storage as a service
Compute as a service
Software Dev/Testas a service
Private
Public
Platform as a Service
(PaaS)
Infrastructure as a Service
(IaaS)
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What is Oracle’s Cloud Strategy?
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Oracle Cloud Computing Strategy
SaaS
PaaS
IaaS
Private
Public
Hybrid
Flexible
Adoption
Complete Choice
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Oracle Cloud Offerings Complete Choice
Private Cloud Public Cloud
SaaS
PaaS
IaaS
SaaS
PaaS
IaaS Hybrid Cloud
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How to do Cloud
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Flexible Adoption – Roadmap to Cloud
Private Cloud
• Self-service
• Auto-scaling
• Metering & chargeback
• Capacity planning
Public Cloud
• Specialized
• Shared
• Standardized
Hybrid Cloud
• Federation across public & private clouds
• Interoperability
• Cloudbursting
Traditional Silos Consolidated
• Physical
• Dedicated
• Static
• Heterogeneous
• Virtual
• Shared platform & shared infrastructure
• Dynamic
• Standardized platform & infrastructure
Start with consolidation • Extend to private cloud • Use public cloud where appropriate
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Consolidation at PaaS and IaaS Layers
App
IaaS
PaaS
Consolidate onto shared IaaS
without standardization
Consolidate onto standard, shared
and elastically scalable PaaS
vs.
App App
App App App
App App App
• Cost savings from less hardware, power and data center space
• Software stack heterogeneity, cost and complexity persists
• No administration (O&M) cost savings
• Standardized PaaS for all applications reduces heterogeneity, cost and complexity
• Accelerated new application development
• Cost savings from less hardware, power and data center space
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Server Virtualization and Clustering Deliver
Resource Pooling and Elastic Scalability
Server Virtualization Clustering Make one physical resource look like many Make many physical resources look like one
Both server virtualization and clustering are key technologies for cloud
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Database Consolidation Business Drivers
Improve Quality of
Service
Improve Agility
Reduce Complexity
Reduce IT Costs
Standardize Operating System
Standardize database
Fewer configurations Capital costs
Management costs
Downtime costs
Resource management
Dynamic services
Shared resources Tighter security
Faster performance
Higher availability
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Database
Servers
Consolidation
Storage
Schema
ROI
Infrastructure Cloud
Database Cloud
Private Database Cloud Greatest consolidation, maximum ROI
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OS
ERP DW CRM
DB
OS
DB
DB
Database Cloud
Database Share server pool
Database Cloud
OS
ERP DW CRM
OS
DB
Schema Share database instances
Server Deploy in dedicated VMs
Infrastructure Cloud
Hypervisor
CRM DW ERP
OS
DB
OS
DB
OS
DB
Hypervisor
Database Cloud Architectures Common building blocks are shared server and storage pools
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Complete Cloud Lifecycle Management
1. Plan & Setup the Cloud • Capacity & consolidation planning • Asset discovery • Bare-metal provisioning • Policy setup
2. Build, Test & Deploy Apps on the Cloud • Packaging apps as assemblies • Testing applications • Self-service provisioning
3. Manage & Monitor the Cloud • Auto-scaling • Full stack management • End-user, business-level,
app monitoring
4. Meter, Charge, Optimize • Metering resource utilization • Chargeback/Showback • Optimize performance, capacity,
QoS
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Oracle: Self-Service Private IaaS for Dev/Test
Scope/Scale:
• 2600+ physical servers with over 10,000+ VMs
• 4,000+ developers submitting 45,000+ jobs
Results:
• Develop wait time reduced from weeks to <1 hour
• People required reduced from 12 to1
• Server utilization – 80+% overall, 90+% peak
• 75% less power and space
Case
Study
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Oracle Cloud Offerings: Complete Choice
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Oracle Provides the Choice of Deployment
Options
Managed Build Subscribe
Oracle Cloud Services Private Cloud Oracle Public Cloud
Oracle builds and
manages a private
cloud for you
Build and manage your own cloud using Oracle cloud
products
Consume Oracle as subscription-based services
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Oracle Database
Cloud Service
Oracle Social Network
Oracle Java
Cloud Service
Oracle Fusion CRM
Cloud Service
Oracle Fusion HCM
Cloud Service
Sell smarter with Fusion CRM in the cloud
Bring power to your people with Fusion HCM in the cloud
A secure collaboration tool for everyone you work with
All the productivity of Java, without the IT
The Oracle Database you love, now in the cloud
Oracle Public Cloud
An Enterprise Cloud for your Business
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cloud.oracle.com
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Oracle Cloud Offerings – Complete Choice
Oracle Cloud Services
Oracle Applications On Demand
Database On Demand
Exadata On Demand
Middleware On Demand
Exalogic On Demand
Private Cloud Products Private & Public Cloud Services
Infrastructure as a Service
Platform as a Service
Oracle Database, MySQL,
Exadata Database Machine
Cloud Application Foundation: WebLogic Server,
Coherence, JRockit, Exalogic Elastic Cloud
SOA Suite &
BPM Suite
Data Integration
& GoldenGate
Identity &
Access Mgmt
WebCenter User
Engagement
Oracle Applications
Applications
Oracle VM for x86
Oracle Linux Oracle Solaris
Oracle VM for SPARC (LDom) Solaris Zones
Servers, SuperCluster
Network Fabric Storage
Clo
ud
Ma
na
ge
me
nt
Clo
ud C
ontr
ol
Ops C
ente
r
Ora
cle
Ente
rprise M
anager
Oracle Public Cloud
Oracle Database Cloud Service
Oracle Java Cloud Service
Fusion HCM Cloud
Service
Fusion CRM Cloud
Service
Oracle Social
Network
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Server Virtualization Options
Centralized Virtualization Lifecycle Management
Dynamic
Domains
M-Series T-Series
HYPERVISOR
Oracle VM
for SPARC
All SPARC & x86
Zones
Broad choice of server virtualization technologies
All x86
HYPERVISOR
Oracle VM
for x86
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Clustering Options Throughout Stack • Oracle Cloud Application Foundation
• Oracle WebLogic Server
• Oracle Coherence In-Memory Data Grid
• Oracle Exalogic Elastic Cloud
• Oracle Database Real Application Clusters
• Oracle In-Memory Database Cache (TimesTen)
• Oracle Exadata Database Machine
• Oracle Clusterware
• Oracle Solaris Cluster
• Oracle SPARC SuperCluster
• Sun Servers
• Sun Storage
Broad choice of clustering technologies
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Choice: Best-of-Breed to Engineered Systems
Optimized Solutions
Engineered Systems
Architected & integrated
by customers
Best practice guided
integration for lower risk
Extreme performance,
efficiency, manageability
Best-of-Breed
System Elements
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Exadata, Exalogic, SPARC SuperCluster
• Unmatched performance, simplified deployment, lower total cost
• Building blocks for consolidation and cloud computing
Extreme Performance, Engineered Systems
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Case Study: Credit Suisse Case
Study
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Java Applications Platform Advanced Shared Services with Dynamic Resourcing
Case
Study
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Java Applications Platform Success Depends on Well-Organized and Executed Processes
Case
Study
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Results Case
Study
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Summary
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Oracle Cloud Computing Strategy
SaaS PaaS IaaS
Private Public Hybrid
Flexible Adoption
Complete Choice
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Oracle Cloud Computing: Complete Choice
1. Develop a cloud strategy and roadmap that’s right for you
2. For private clouds, start with consolidation
3. Extend to self-service private cloud
4. Use public cloud if requirements are met
Recommendations
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oracle.com/cloud
www.facebook.com/OracleCloudComputing
@OracleCloudZone Hashtag: #oraclecloud
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