1 copyright © 2012, oracle and/or its affiliates. all ... · pdf filecomplex bi queries...


Business Cases für Exalytics In-Memory BI

Bjoern Staender

Director Business Development

Business Intelligence / Business Analytics

Oracle Germany

DOAG Conference 21.11.12


Safe Harbor Statements

The following is intended to outline our general product direction. It is intended

for information purposes only, and may not be incorporated into any contract.

It is not a commitment to deliver any material, code, or functionality, and

should not be relied upon in making purchasing decisions. The development,

release, and timing of any features or functionality described for Oracle’s

products remains at the sole discretion of Oracle.


Agenda

Was ist Oracle Exalytics?

Anwendungsfälle für Exalytics

– OBIEE and Oracle BI-Applications

– Oracle Hyperion Planning & Essbase

Kundenbeispiele


Interactive

Dashboards

Geospatial

Visualization

Office Integration

Mobile Reports

Oracle Business Intelligence Foundation Suite Complete. Consistent. Accurate.

Applications & Portals

Search Ad-hoc

Queries

Collaboration

Scorecards


1

What Happened?

Take Action

Who Does What?

Why Did it Happen?

How to Optimize

Across Alternatives?

2

4 3

Exception-based Management Embedded Analytics

Scenario / What if Modelling? Integration in Business Processes

Intelligent Decision Cycle Oracle BI Powers Intelligent Decision Processes


First Closed-Loop Business Intelligence Solution

THE OLD WAY

Disconnected. Open Ended.

The New Way: ACTION FRAMEWORK

Integrated. Actionable.


Integrated in the business process


Reusable Analytic Assets Common Enterprise Information Model Enables Scale

• Simplified Business View

• User Roles, Preferences

• Member Selection

• Logical SQL Interface

PRESENTATION LAYER

• Dimensions

• Hierarchies

• Measures

• Calculations

• Aggregation Rules

• Time Series

SEMANTIC OBJECT LAYER

• Map Physical Data

• Connections

• Schema

PHYSICAL LAYER

Users

• Simple business views shield complexity

• Powerful access to all corporate data

• Consistent definition of business metrics & calculations

IT

• Grow over time: add sources and subjects

• Lower cost: model once, deploy everywhere, including mobile

• Work with any set of data sources


OLTP & ODS Systems

Data Warehouse Data Mart

Packaged Applications (Oracle, SAP, Others)

Excel XML/Office

Business Process

OLAP Sources

Exadata Unstructured & Semi-Structured

Oracle Business Intelligence 11g

Common Enterprise Information Model • Common Metadata Foundation across all Data Sources

• Common Security, Access Control, Authorization, Auditing

• Common Request Generation and Optimized Data Access Services

• Common Clustering, Workload Management, & Deployment

• Common Systems & Operational Lifecycle Management

Interactive Dashboards

Reporting & Publishing

Ad-hoc Analysis

Detect & Alert

Office Integration

Search Embedded Data Integration

Mobile Scorecards Collaborate


Oracle BI Foundation Suite Single Integrated ROLAP + MOLAP Suite

Oracle Essbase Plus Oracle BI EE Plus

+

+ Oracle Essbase Analytics Link for Hyperion Financial Management

+

Oracle Scorecard and Strategy Management

+

Oracle BI Mobile


Vorteile durch die Oracle BI Foundation Suite

Konsolidierung unterschiedlicher Reporting & Analyse Werkzeuge

– eine integrierte Plattform für BI

Reduzierung von Schnittstellen – weniger Komplexität

Action Framework integriert BI in Geschäftsprozesse

Vollle Flexibilität bei der Anbindung unterschiedlicher

Datenquellen und beim Zugriff auf Informationen

Senkung der Betriebskosten für BI


Analytics Unlocks

The Value Of Data


In-Memory Analytics Engines Differentiated, Comprehensive: TimesTen, Essbase, Endeca

ROLAP MOLAP Unstructured

Analytical Engines Optimized for Exalytics

Unstructured

Analytics

Reporting &

Analysis

Modeling &

Planning

Predictive

Analytics


Exalytics

In-Memory

Machine

Oracle Exalytics: Hardware Memory Optimized


Heuristic Adaptive In-Memory Cache: 10-20X faster identification of hot data via better Exadata integration

In-Memory Data Load: 7-10X faster with better parallel load and tighter BI-TimesTen integration

TimesTen Query Performance: 5-10x improvements for some complex BI Queries

New and Improved

Oracle Exalytics, Now Faster Than Ever Example improvements with August 2012 update


ERP

ANALYTICS

CRM

ANALYTICS

YOUR

ANALYTICS

INDUSTRY

ANALYTICS

In-Memory Business Intelligence

Oracle EBS

JDE

Syndicated

Universal

SAP

Integrated Business

Intelligence Platform

Fusion Apps

Over 80 Best Practice Analytics Apps

Siebel PSFT



BI Applications – Rapid Performance Insight CRM ANALYTICS

ORACLE BUSINESS INTELLIGENCE FOUNDATION AND OTHER OPERATIONAL AND ANALYTIC SOURCES

SOURCE ADAPTERS:

SALES

• Pipeline Analysis

• Forecast Accuracy

• Up-sell/Cross-sell

• Cycle Times

• Lead Conversion

• Sales Team Effectiveness

MARKETING

• Campaign Effectiveness

• Customer Insight

• Product Propensity

• Market Basket Analysis

• Campaign ROI

SERVICE &

CONTACT CENTER

• Service Effectiveness

• Customer Satisfaction

• Resolution Rates

• Service Rep Efficiency

• Service Cost

• Service Trends

PRICE

• Price Segments

• Price Waterfall Analysis

• Deal Life Cycle

• Deal Desk Analysis

• Product Pricing Performance

LOYALTY

• Member Demographics

• Membership Trends

• Promotion Cost

• Promotion Effectiveness

• Points Analysis

ERP ANALYTICS

FINANCIALS

• General Ledger

• Accounts Receivable

• Accounts Payable

• Cash Flow

• Profitability

• Expense Management

PROCUREMENT &

SPEND

• Direct & Indirect Spend

• Buyer Productivity

• Contract Compliance

• Supplier Perf.

• Purch. Cycle Time

• Employee Expense

SUPPLY CHAIN &

ORDER MGMT

• Revenue & Backlog

• Inventory Analysis

• Fulfillment Status

• Customer Status

• Order Cycle Time

• BOM Analysis

PROJECTS

• Project Funding and Budget

• Product Cost

• Project Revenue

• Project Billing

• Project Profitability

HUMAN

RESOURCES

• Employee Productivity

• Compensation

• Talent Management

• Recruiting Analysis

• Learning Analysis

• Workforce Profile

MANUFACTURING

• Plan to Produce

• Work Orders

• Inventory and WIP

• Quality

• Resource Usage

• Bill of Material

• Costing

• Kanban

ENTERPRISE

ASSET

MANAGEMENT

• Maintenance History

• Maintenance Costing

• Asset Genealogy

• Breakdown & Preventive

• Quality

• Inventory

http://www.siebel.com/

http://www.sap.com/index.asp

http://www.peoplesoft.com/corp/en/public_index.jsp


Oracle BI Applications

Supply Chain & Order

Management

Oracle BI Foundation

Common Enterprise Information Model

SAP R/3 v 4.6c & ECC 6.0

Oracle Data Integrator

• Financial Accounting (FI) • Sales & Distribution (SD) • Materials Management (MM)

Procurement & Spend

Financials

Oracle BI Applications for SAP

Analytic applications available

1. Financial Analytics for SAP

2. Procurement & Spend Analytics for SAP

3. Supply Chain & Order Management Analytics for SAP

Leverage BI Foundation Suite 11g

– Exalytics and Exadata certified

– BI Mobile support

Fully localized in 28 languages

Open and extensible

Three new analytic apps

http://www.sap.com/index.asp


Total Economic Impact of Oracle BI Apps

*Composite Organization Three-Year Risk-Adjusted ROI

Source: The Total Economic Impact of Oracle BI Applications," commissioned study conducted by Forrester Consulting on behalf of Oracle, October 2012.

Validated Benefits

Lower Procurement Spend - 5% lower procurement costs in

Year 1 of the study and increased to 7% in Year 2.

Accounts Payable Savings - Savings of more than $1 million

per year by the third year of the study

IT and business labor savings - Apps created efficiencies in

both the IT and business sides of the organization.

Lower Inventory Working Capital – 15% reduction in

inventory for the affected product categories

Increased gross sales and prices- 0.3% increase in average

sales price and 0.4% lift in sales at affected parts of the

organization

99% ROI with a 20 Months Payback Period*

Based on commissioned study conducted by Forrester Consulting


Unique Features

In-Memory Query & Analysis

In-Memory Multi-Dimensional OLAP

In-Memory Reporting

In-Memory Planning & Budgeting

Runs Packaged Applications without modification

Works with ANY Oracle & Non-Oracle Data Source

Superfast optimizations with Oracle Exadata

Benefits

Superfast, Interactive Visual Analysis

Faster Planning & Budgeting with Richer Models

Quick to Deploy, Supports More Users

Faster, Cheaper, Better Analytics

Oracle Exalytics In-Memory Machine

OBI In-Memory Analytics

Essbase In-Memory OLAP

Times Ten In-Memory DBMS

1 TB DRAM, 40 Intel Cores

Hyperion Planning

& Budgeting

Endeca Information Discovery

Endeca In-Memory MDEX Server

80+ Pre-Packaged

Analytic Apps


Exalytics Sub-Capacity Licensing

New Trusted Partitions for Oracle Engineered Systems

– License Processors in increments of sockets

1 socket = 10 cores = 5 Processor licenses

License 5, 10, 15, or 20 Processors

Benefit

– Start small and pay as you grow

Technical

– Based on Oracle VM

– Enterprise Manager based utilization auditing required

Available Now


Exalytics Delivers Lower Cost of Ownership

COMPLEX SIMPLE

Multiple Platforms & Many Servers

High Cost of Administration

One Platform & One Server

Lower Cost of Administration


What Can We Do With In-Memory?

Faster Analysis

Faster Plans

Better Interactivity

Better Visualizations

More Users

More Queries


Oracle Exalytics Use Cases

1 Performance: Interactive speeds that unlock new opportunities

3 Enable Operational Visibility in Real-Time

2 Enable Rapid Insights Into Unstructured Data

4 Enterprise Planning Maturity

5 Management Reporting for Consolidation

6 Reduce Cost of Ownership


“With Oracle Exalytics, we were able to

develop a performance dashboard in

one-fifth the estimated time it would

take to develop otherwise.“

5x shorter time to develop; 50x faster

than a custom report


“In the old times we would report every month. Now we report

every hour or minute…. With Oracle Exalytics it’s easier to

develop complex dashboards and we get better performance…

35X to 70X faster with Exadata + Exalytics

70X 35x 0

50

100

Report 1 Report 2

Seco

nd

s

Dashboard Response Times

Production

Exalytics+Exadata


Free form Search + Exploration +

Analysis with walk up ease of Use

Multi-core data & query parallelism

In-memory columnar storage and

dynamic cache

Adaptive in-memory data mapping

Unstructured Analytics

Endeca Information Discovery Now on Exalytics

Guided Navigation

Data Mashup

Unified Search

Unified Indexing

Interactive Exploration

Text Analytics

Un-Structured & Structured Data

Information Discovery


ORACLE TEAM USA Analytics Dashboard


Operational Reporting With Exalytics

Fast

– Change replication in seconds

Works with many sources

– Most comprehensive source support with

GoldenGate

Efficient

– In-Memory database and BI platform

integrated into one package

Comprehensive

– Interactive, Adhoc, Production reporting

– OBIEE, BI Publisher

Golden Gate &

ETL Data Load

OLTP DBMS

In-Memory DB


Operational Reporting Example Adjusting a manufacturing process with Operational Reporting

Logs

Replicate Analyze

Feedback


Performance: Interactive speeds Impressive results

• BI Query reporting w/ Exalytics on Oracle DB

• In-memory data marts vs. the baseline DW: 18X faster on the average

• Individual dashboard response time gain upto 45x (Filter Department)

Response Time Comparison (Slowest transactions) - Baseline vs. Exalytics (non-Exadata)s


Greater plan accuracy

– More detail, more cycles, more

powerful what-if modeling

Much faster planning cycles

– Recompute cubes in minutes

vs. days

Highly scalable management

reporting

Planning on Exalytics

Hyperion Planning Now on Exalytics

Oracle Hyperion Planning

Oracle Essbase Oracle BI


Excerpted by permission of Harvard Business School Press 2006

Adopt Planning and Budgeting Best Practices Rolling Forecasts Improve Agility and Accuracy


Customer Need

– Demantra integration with Financials

More detail, More users

– Consolidation of Planning and BI

Performance Results

– 3X to 6X faster Planning calculations and cube

building: 25 min vs. 2.5 hrs

– Both Planning and Reporting on the same Exalytics

machine

Global Manufacturer of Motion

Control Devices

Case Study Example: Manufacturing (Europe)

6X

0

20

40

60

80

100

120

140

160

Average Response Time

Se

co

nd

s

Product Order Backlog

Current deployment

Exalytics


Customer Need

– Product skew level Planning

– Complex Calculations such as Economic Value

Add

Performance Results

– 6X faster Planning calculations on Aggregations

– 50% faster Calculations for complex business rule

Global Consumer and Goods

Company

Case Study Example: CPG Company

6X

0

20

40

60

80

100

120

140

160


Se

co

nd

s

Product Aggregation

Current deployment

Exalytics


Customer Need

– Total Aggregation across all Entities and Years

– Complex Calculations such as Benefits

Calculations for Employees

Performance Results

– 4X faster Planning calculations on Aggregations

– 4X faster Planning calculations for Complex

Business Rules

Federal Government Agency in

Washington DC

Case Study Example: Federal Government

4X

0

20

40

60

80

100

120

140

160


Se

co

nd

s

Entity Aggregation

Current deployment

Exalytics


Management Reporting Workflow

Seamless integration of HFM with

Exalytics

– Real-time or On Demand Financial Analytics

Delivers single reporting solution for

custom financial analytics

– Modified dimensionality, merge additional data

sources

Extending HFM with zero impact on the

HFM servers

– More users, more reports, bigger queries

Simple and automated implementation

HFM

Database

Server

Essbase Load

Queries

GL

Planning

DW

Essbase


Data Security

Single Source of Truth

Seamless Integration

Hierarchy Drills

Enables

drilling

into details

Visibility based on security access rights in hfm.

Single Sign on and workspace

integration *

Oracle Financial Management Analytics Pre-packaged Analytic Application for Hyperion Consolidation

OBIEE HFM\FCM








6 Enable New Insights and Reduce Cost of Ownership


Extreme performance with Exalytics

Oracle Exalytics Customer Results

• Scandinavia’s leading shoe group

• Reporting for business managers across all brands

• Sub-second response times with Exalytics on mobile devices

• World’s leading source of intelligent information for businesses and professionals

• Need highly interactive dashboards and visualizations for global subscribers

• Up to 100X faster with Exalytics

• Second largest school district in California, serving 132,000 students

• Improve attendance by providing responsive tracking to staff, parents and admins

• Recover $2.25M funding annually by helping maintain and improve attendance

• World leader in Quality of Daily Life Solutions

• Roll out responsive, self service reporting, including mobile for 10,000 business users

• Up to 10X faster reporting on 70 cubes; implemented in 4 weeks

• Largest bank in Croatia

• Rolling out dynamic reporting for their corporate clients

• > 10X faster queries in initial results; even with increased number of concurrent users


Lowering Cost of Ownership

Better Cost-performance

– 3X more users compared to similar hardware

– Less DW tuning needed

Lower operational costs

– Unified patching

– Consolidate servers

Risk Reduction

– Pre-tested configurations

– Large community of users

– Unified single vendor support


Oracle Engineered Systems - zum Anfassen Besichtigung der EXA* Maschinen im ISE Oracle Technology Center*

Einzigartig in Deutschland, kann die komplette Palette der Oracle Engineered Systems

in nur 2 km Entfernung von der DOAG Konferenz erlebt werden.

Der größte Teil des Exa-*Stacks, also eine Exadata, eine Exalogic und eine Exalytics In-

Memory Machine, stehen im ISE Oracle Technology Center der ISE Information Systems

Engineering GmbH und werden betrieben in einem der modernsten 5-Sterne

Rechenzentren Europas bei der Noris Netwok AG.

Sie möchten dabei sein?

Registrieren sie sich am Oracle Stand oder

Melden Sie sich an unter

http://apex.oracle.com/pls/apex/f?p=38040

Weitere Hinweise – bitte wenden

*Herbert Rossgoderer, ISE Information Systems Engineering GmbH mit freundlicher Unterstützung

der DOAG und ORACLE

UNSERE TERMINE:

► 20. Nov. 2012 - 15:00 bis 16:30 Uhr

► 21. Nov. 2012 - 17:00 bis 18:30 Uhr

► 22. Nov. 2012 - 10:30 bis 12:00 Uhr

UNSER TREFFPUNKT:

► Oracle Stand im 3. OG oder

► EG an der Rolltreppe

http://apex.oracle.com/pls/apex/f?p=38040


Q&A

1 copyright © 2012, oracle and/or its affiliates. all ... · pdf filecomplex bi queries...

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