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1 © Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Click icon to add picture Mark Galpin EMEA Product Marketing Manager

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Page 1: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

1© Copyright 2013 EMC Corporation. All rights reserved.

Change the GameEMC Backup and Archive

Click icon to add picture

Mark GalpinEMEA Product Marketing Manager

Page 2: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

2© Copyright 2013 EMC Corporation. All rights reserved.

A Lot Has Changed

Around the World9 Track Open Reel Tapes

>82,000 miles

3X =

Page 3: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

3© Copyright 2013 EMC Corporation. All rights reserved.

A Lot Is Still the Same

COST COMPLEXITY SCALE

Page 4: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

4© Copyright 2013 EMC Corporation. All rights reserved.

77%Companies that experienced data loss in last 12 months

Decision makers not confident they could fully recover

43%Loss of employee

productivityproductivity

29%Loss of revenue

29%Loss of customer

confidence

57%THE PROBLEM

HOW IT HURTS BUSINESS

For Most, Backup Is Still Broken

Page 5: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

5© Copyright 2013 EMC Corporation. All rights reserved.

ITTRUSTED

Page 6: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

6© Copyright 2013 EMC Corporation. All rights reserved.

Purpose Built Backup Appliances

2012 2013 2014 2015 2016 2017$0

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000Projected Revenue Growth

13.5% CAGR

Source: IDC Worldwide Quarterly Purpose Built Backup Appliance Tracker – Q42012

FASTESTGROWINGMARKET SEGMENT

2012 Total Market

$2.75B

Page 7: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

7© Copyright 2013 EMC Corporation. All rights reserved.

Purpose Built Backup Appliances

EMCIBMSymantecOthersHPQuantum

EMC 66.5%

Source: IDC Worldwide Quarterly Purpose Built Backup Appliance Tracker – Q42012

PROTECTION STORAGE

LEADER

Page 8: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

8© Copyright 2013 EMC Corporation. All rights reserved.

Source: IDC, Worldwide Purpose-Built Backup Appliance Tracker, Q42012 and IDC, Worldwide Storage Software QView, Q42012    

$ M

illio

ns

EMC

Sym

ante

cIB

M HP

Comm

vault

CA

Quant

um0

500

1000

1500

2000

2500

3000

Purpose-built Backup AppliancesData Protection & Recovery Software

2012 Revenue

& STORAGE SOFTWARE

LEADER

DATA PROTECTION

Page 9: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

9© Copyright 2013 EMC Corporation. All rights reserved.

Top 100 Global Companies

96 of 100Use

EMC Backup

Page 10: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

10© Copyright 2013 EMC Corporation. All rights reserved.

Industry Leadership

Manufacturing 10 of 10

Energy 10 of 10

Healthcare 10 of 10

Retail 10 of 10

Telecom 10 of 10

Financial Services 9 of 10

Tech 9 of 10

Life Sciences 9 of 10

Transportation 8 of 10

TOP 10

Page 11: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

11© Copyright 2013 EMC Corporation. All rights reserved.

CHANGEWAVES OF

Page 12: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

12© Copyright 2013 EMC Corporation. All rights reserved.

Silos Are EmergingGrowing Rift in the Data Protection World

Lines Of Business

BackupTeam

Page 13: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

13© Copyright 2013 EMC Corporation. All rights reserved.

Raise of Hands – How Many of You Have

Application Admins That Create Protection Copies?

Storage Teams That Use Snaps, Replicas, Clones?

Separate Solution for Protecting VMs?

More Than One Backup App?

Page 14: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

14© Copyright 2013 EMC Corporation. All rights reserved.

Raise of Hands – How Many of You Have

Application Admins That Create Protection Copies?

Storage Teams That Use Snaps, Replicas, Clones?

Separate Solution for Protecting VMs?

More Than One Backup App?

Page 15: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

15© Copyright 2013 EMC Corporation. All rights reserved.

AccidentalArchitecture

VIRTUAL APPLICATIONS STORAGE SERVER

BU BU BU BUBU BU DR

DRA

Page 16: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

16© Copyright 2013 EMC Corporation. All rights reserved.

EMC Backup & Archive

+ProtectionSoftware

Protection Storage

Operational Recovery Archival AccessDisaster Recovery

Page 17: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

17© Copyright 2013 EMC Corporation. All rights reserved.

How Do You Get

From Here… To Here?

VIRTUAL APPLICATIONS STORAGE SERVER +

ProtectionSoftware

Protection Storage

Page 18: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

18© Copyright 2013 EMC Corporation. All rights reserved.

Protection Storage Architecture

Page 19: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

19© Copyright 2013 EMC Corporation. All rights reserved.

You Need This… Not This.

Software & Storage

Page 20: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

20© Copyright 2013 EMC Corporation. All rights reserved.

Protection Software

Avamar Data Protection Advisor SourceOneNetWorker

Best of Breed Protection CapabilitiesEMC Backup and Archive

Protection Storage

DLmData Domain Atmos Centera Mozy

Page 21: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

21© Copyright 2013 EMC Corporation. All rights reserved.

90% Less Backup Time30x Faster Recoveries10-30X Storage Reduction81% Less Effort7 Month Payback Consolidate Backup & Archive

EMC Protection Storage and Software

Page 22: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

22© Copyright 2013 EMC Corporation. All rights reserved.

Continuous PROTECTION

Read ErrorsWrite Errors

MetadataCorruption

DriveCorruption

Data AlwaysRECOVERABLE

Data Invulnerability Architecture

Page 23: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

23© Copyright 2013 EMC Corporation. All rights reserved.

Simple

Affordable

Investment Protection

Data Protection SuiteFLEXIBLE UTILITY LICENSING

Page 24: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

27© Copyright 2013 EMC Corporation. All rights reserved.

NetWorker SourceOneData Domain

Avamar DLm CenteraAtmos Data Protection

Advisor

EMC Backup And Archive Solutions

Page 25: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

28© Copyright 2013 EMC Corporation. All rights reserved.

OR ELSEDISRUPT

Page 26: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

30© Copyright 2013 EMC Corporation. All rights reserved.

Change the Game.Today.

Click icon to add picture

Get a Backup/Archive Assessment.

Contact Your EMC or Partner Sales Representative.

Page 27: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager
Page 28: 1© Copyright 2013 EMC Corporation. All rights reserved. Change the Game EMC Backup and Archive Mark Galpin EMEA Product Marketing Manager

32© Copyright 2013 EMC Corporation. All rights reserved.

Shorter Presentation – Change the Game

Hide slides 8, 11, 15, 23, 27, 29