1 copyright © 2014 ebiw ebiw jewelry data analytics -- business intelligence solution from ebiw...
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1Copyright © 2014 EBIW
EBIW Jewelry Data Analytics
-- Business Intelligence Solution from EBIW
EBIW LLC, Global Operation Unit
Key Challenges
Features
Mitigation of the challenges
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StructureStructure
Highlights of Indian Jewelry IndustryHighlights of Indian Jewelry Industry India is one of the largest consumer of Gold in the world
Official Gold consumption is over 900 tones per year
India is World’s largest cutting & polishing industry for diamonds
Nearly 9 out of 10 diamonds sold in the world are cut & polished in India
Over 350,000 registered Jewelers
The current market size of the Indian Gem & Jewelry industry is US $25 Billion
Domestic market size is estimated at US $16 Billion
One of the fastest growing segments in the Indian economy with annual growth rate of 15%
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Key Trends… Driving the growthKey Trends… Driving the growth
Growing organized retail space
Aggressive marketing & advertising
Online retailing of jewellery
Preference towards affordable jewellery
Large scale shows & exhibitions
Fashion conscious youths have shown strong appetite for branded Jewelry
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Challenges… Who.. What.. How ???Challenges… Who.. What.. How ???
Key questions in Jewelers mind:
Who are my customers?
What and how are my customers buying?
How can I sell them more?
How can I do it more profitably?
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ChallengesChallenges
InventoryInventory
Cannot predict fast moving items, thus sometimes face a stock out situation for such products
No real time access to data & trends thus effecting business decisions
CustomerCustomer
Capturing customers data but not transforming them into Business Intelligence to help take the right decision
Need to know the changing consumer perceptions & preferences
Building customer relationships and loyalty
Contd…
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PromotionsPromotions
How to retain first time customers visiting the store and holding on to the floating customers
No scientific way of planning sales promotions and often end up spending huge sums with very low returns
How to attract customers & boost sales during low seasons
Product & DesignProduct & Design
No evaluation of customers as to which age group buys what kind of product in terms of weight, design etc. provide right product to the right people
What products or services can be offered to customers, and to prospective customers that are meaningful, relevant and distinctive enough to make them visit the shop and not competitors
How to identify and remedy problems with products or services
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ChallengesChallenges
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Introducing … Introducing …
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EBIW Jewelry Data Analytics (EJDA) is not just technology, it is
a strategic Business Intelligence tool to support and drive
business performance, the Jewelry Data Analytics is
engineered to satisfy subject areas by width and breadth of
business ready pre-built reports and analytics
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Key Features of EJDAKey Features of EJDA
• Unlock trends hidden in transaction data • Provide the right products all the time
Improve Margins With LocalizedAssortments
• Apply business intelligence to every decision• Monitor inventory levels
Reduce Stock-Outs
• Track key metrics for efficient store management• Monitor shelf availability
Improve In-store Execution
• Determine customer segments• Target promotions to enhance loyalty
Increase Wallet Share
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Answers Business QuestionsAnswers Business Questions
Customer Loyalty
Events & Promotions
Marketing
Profitability
Category Performance
Sales Trends
Business Areas Covered Sample Analytics
What are the characteristics of my most loyal customers?
How do customers feel about our company and products?
Which items drive sales? Which items are frequently purchased together?
If I discount an item, what impact will it have on sales and revenue?
Which prospects should I target to convert into loyal customers? What products or offers would be most effective?
Will my inventory levels meet sales forecast? When will we run out of stock?
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EJDA - More Than Just a Data ModelEJDA - More Than Just a Data Model
Enterprise wide data model for Jewelry industry Over 20 Dimensions Over 150 tables and 1,408 attributes Over 21 industry measures and KPIs
Prebuilt sample reports, Out of the box reports
Automatic data movement across the warehouse
Easily extensible and customizable
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What is EJDA?What is EJDA?
EJDA is a comprehensive, retail-specific logical and physical data model
Retail-enterprise-level subject area coverage
Can serve as a retailer’s central repository for transaction-level data
Retail centric reports
Performance Management
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Benefits of EJDABenefits of EJDA
Speed to ValueStandards-based, pre-built, pre-tuned data model with intelligent insight into detailed retailer and market data enabling retailers to quickly gain value
Reduced Total Cost of
Ownership
Fast, easy and predictable implementation, reduced technology & 3rd Party costs for both immediate and on-going operations by leveraging pre-built content
Best in ClassModern, topical and relevant Data Model developed using deep retail market expertise with leading Data Warehousing and Business Intelligence technology
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EJDA – Combining Retail Knowledge with TechnologyEJDA – Combining Retail Knowledge with Technology
CustomerRequirements
Domain Knowledge
IndustryStandards
EJDA Design
Database Technology
BI Technology
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Using EJDA to support Category StrategiesUsing EJDA to support Category StrategiesStrategy Objective Market Basket Value
Traffic Building Attracting consumers to the store, aisle, and category
Understanding purchase frequency and “driver” products within the market basket to drive traffic to the store
Transaction Building Enlarging the size of the average purchase
High volume, high share items. These items product a high basket ring. Understanding what else consumers buy allows retailers to focus on expanding the size of the basket
Profit Generating Yielding profits Understand the affinities between itemswith higher gross margin, higher turn items
Cash Generating Producing cash flow Understand affinities between frequently purchased, higher turn items
Excitement Creating Generating interest and enthusiasm among consumers
Understand product affinities to enable “solution” selling that focus on lifestyle oriented, seasonal and impulse purchasing
Image Enhancing Strengthening the view of the retailer held by the consumer
Understanding product affinities for frequently purchased, highly promoted, impulse, unique items, seasonal
Turf Defending Positioning the category strongly versus competitors
Understand product affinities for items used to draw traditional customer base
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EJDA Out of the Box ReportsEJDA Out of the Box Reports
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Reports Name Report Description
Sales Trends Composite data of a company's Annual or Monthly Sales Branch and Item wise
Trend Analysis An aspect of technical analysis of sales trend on Occasion, Income group, Age band and Branch wise to predict the future movement of a stock based on past data
Top Five Categories Showing the top five sellable product item Category wise
Top Five Items Showing the top five sellable product Item wise
Promotion Impact Examine the long-term effects of promotion on consumers brand
Event Impact Event Impact measures the economic value of an event
Planned vs Actual It shows year wise actual quantity & weight sold against planned
Costing It shows Operation cost Expense Month wise Retailer wise
Sales Index It tracks the sales year wise on weight and value
Net Profitability It shows net profit of retailer in last three year
Customer Loyalty It identifies the customer to continue to buy from a specific retailer or brand. Organizations employ loyalty programs which reward customers for repeat business
Gold Exchange It shows the weight and value of exchanged product whether the product belong to the same jeweler or other jeweler
Yearly & Qrtly Sale Comparison It shows the comparison of sales Quarterly and Yearly basis
Yearly & Monthly Sale Comparison It shows the comparison of sales Monthly and Yearly basis
Event & Promotion: Cost vs Sales It defines the effect of any Event & Promotion – Total sales done against cost incurred
Supplier Performance It shows the sales performance of products from different suppliers
Stone Wise Comparison It shows the sales comparison of different stones
Item Segment It shows item sold on MRP vs price break up (Gold price, Making Charge etc.)
Gold & Gem Wise Sales It shows the comparison sales of Stone and Gems
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Sales TrendsSales Trends
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Trend AnalysisTrend Analysis
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Top Five CategoriesTop Five Categories
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Top Five ItemsTop Five Items
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Promotion ImpactPromotion Impact
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Event ImpactEvent Impact
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Planned vs ActualPlanned vs Actual
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CostingCosting
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Sales IndexSales Index
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Net ProfitabilityNet Profitability
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Customer LoyaltyCustomer Loyalty
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Gold ExchangeGold Exchange
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Yearly & Qtrly Sale ComparisonYearly & Qtrly Sale Comparison
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Yearly & Monthly Sale ComparisonYearly & Monthly Sale Comparison
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Event & Promotion : Cost Vs SalesEvent & Promotion : Cost Vs Sales
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Supplier PerformanceSupplier Performance
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Stone Wise ComparisonStone Wise Comparison
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Item SegmentItem Segment
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Gold & Gem Wise SalesGold & Gem Wise Sales
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QuestionsQuestions
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Copyright © 2014 EBIW