1 copyright©2013 – dyop™ vision associates – all rights reserved disruptive technology … an...

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1 Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved Disruptive Technology an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network (over a few years or decades), displacing an earlier technology. The Dyop™ Revolution

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Page 1: 1 Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved Disruptive Technology … an innovation that helps create a new market and value network,

1Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved

Disruptive Technology

… an innovation that helps create a new market and value network,

and eventually goes on to disrupt an existing market and value network

(over a few years or decades), displacing an earlier technology. 

The Dyop™ Revolution

Page 2: 1 Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved Disruptive Technology … an innovation that helps create a new market and value network,

2Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved

Snellen and Landolt are dead

Hermann Snellen (February 19, 1834 – January 18, 1908) was a Dutch ophthalmologist who introduced the Snellen chart to study visual

acuity (1862). 

Landolt, Edmund, (17 May 1846 – 9 May 1926) was a Swiss ophthalmologist stationed in Paris, mostly known for a wide range

of publications and his research in the field of ophthalmology.

The Dyop™ Revolution

Page 3: 1 Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved Disruptive Technology … an innovation that helps create a new market and value network,

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150 years of technology …..

One of these things is not like the others…. The march of technical progress

The Dyop™ Revolution

Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved

Page 4: 1 Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved Disruptive Technology … an innovation that helps create a new market and value network,

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International Vision Standards1988

D. Reference optotypeD.1. Since it is impractical and impossible to eliminate the diversity of letters, digits and other symbols used in visual acuity charts, it is desirable that all optotypes in a set be evaluated for equal recognizability and calibrated to a standard test object.

The Dyop™ Revolution

Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved

Page 5: 1 Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved Disruptive Technology … an innovation that helps create a new market and value network,

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XIV. Review of This StandardXIV.1 A standard is meant to be a stable entity, yet all points

are not established by experimental certainty, deficiencies are periodically revealed and need correction, new developments in tests are occurring, etc. Thus, a standard may be an evolving document and needs to be re-viewed periodically and should not be regarded as immutable.

The Dyop™ Revolution

International Vision Standards1988

Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved

Page 6: 1 Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved Disruptive Technology … an innovation that helps create a new market and value network,

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All Optotypes are not alike…

Snellen letters must be 15% smaller … to be equivalent to the Landolt ring.

The Dyop™ Revolution

Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved

Page 7: 1 Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved Disruptive Technology … an innovation that helps create a new market and value network,

7Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved

Eye Glass Returns by Lens TypeSource: The Vision Council, 2012 Warranty and Redo White Paper

The Dyop™ Revolution

Page 8: 1 Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved Disruptive Technology … an innovation that helps create a new market and value network,

8Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved

Eye Glass Returns by Lens TypeSource: The Vision Council, 2012 Warranty and Redo White Paper

The Dyop™ Revolution

Page 9: 1 Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved Disruptive Technology … an innovation that helps create a new market and value network,

9Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved

The Dyop™ Revolution

Page 10: 1 Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved Disruptive Technology … an innovation that helps create a new market and value network,

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Instead of guessing the displayed letters, the patient simply identifiesthe number of (calibrated) Dyop™ images they can detect as rotating -

either Clockwise or Counter-Clockwise - on any computer monitor.

Precise, rapid vision measurement

The Dyop™ Revolution

Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved

Page 11: 1 Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved Disruptive Technology … an innovation that helps create a new market and value network,

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Optometry Benefits (Time/Value)

1 added patient per hour(potential ~2 minutes per refraction)

1000 added patients per year per Doctorwith greater patient satisfaction.

Each exam is worth $20 in profitsEach pair of glasses is worth $40 in profits

Potential increased Doctor revenue = $60,000Potential Patient satisfaction = Priceless

The Dyop™ Revolution

Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved

Page 12: 1 Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved Disruptive Technology … an innovation that helps create a new market and value network,

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Advantages of Dyops™ as the Vision Standard

• Clinical and Research standards for Dyops™ are identical• Dyops™ minimize Clinical variations• Dyops™ eliminate cultural and educational bias• Dyop™ tests based upon physiology rather than subjective

comprehension• Dyop™ tests are significantly more precise• Dyop™ tests are significantly faster to administer• Dyop™ tests provide a significant increase in low vision testing ability• Dyop™ tests provide infant/non-literate testing relevant to adult acuity

The Dyop™ Revolution

Copyright©2013 – Dyop™ Vision Associates – All Rights Reserved