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Data Mining

“Searching for opportunities”

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Opportunity Mindset •Opportunities are all around you

– They exist if you look for them and identify them

•Opportunities pass us by because we fail to see an opportunity for what it is.

•Opportunity mindset is looking beyond the obvious for the hidden clues to potential opportunities in the workplace.

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How Companies Hire When a company is ready to hire, what steps do they take first?

1. Ask employees and friends for referrals2. Post positions internally 3. Post with recruiters4. Advertise on company website 5. Advertise externally via Internet and newspaper

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The Iceberg EffectFormal Networking

80%

Everyone Sees

Informal Networking

20%

Fewer see/know about it

Hidden Opportunities

YOU want to be HERE

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Sources of Hidden Jobs Real Estate brokers Newspaper articles Economic developers Expansion & relocation announcements Office furniture suppliers Press releases E-mail subscriptions Classified ads for non-related positions

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• About an Industry • About a Company

What Information Should

You Find Out?

Research, Research, Research

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What Makes the Triangle Market Unique?

Biotech, Pharma, Clinical Research Organizations Computer & Micro-Electronic Industry Telecommunications Utilities Research Triangle Park Growth Universities & Medical Centers Employment by the State of North Carolina Economic Development Entities

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Resources News & Observer Triangle Business Journal Book of Lists Business Leader Business North Carolina RTP Tenant Directory & Map Chamber of Commerce Directories NC Biotechnology Center Council for Entrepreneurial Development (CED) State Department of Commerce/International Directory 50 Fastest Growing Companies in the Triangle City Facts

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Job Related Internet Resources

www.careerjournal.com www.bizjournals.com/triangle www.jobs.triangle.com www.statejobs.com/nc.html www.computerjobs.com www.dice.com www.flipdog.com www.AngelDeals.com www.hirehealth.com www.careerbuilder.com

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Fortune ListsTop 100 Companies to Work ForBest Companies For Minorities Fastest Growing Companies in America Fortune 1000 Companies Fortune e-50, Global 500, Most Admired Companies

Forbes ListsForbes 500, 200 Best Small Companies 400 Best Big Companies500 Largest Private CompaniesForbes International 500

Business WeekBusiness Week 50Inc Magazine 500

Business Publications

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Faculty Web Sites Book of Lists Top 100 Lists HBS Career Guides National Association of Colleges &

Employers (NACE) Directory Library Databases Career Resources Library Alumni Database

Additional Resources

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Crucial Steps to Target

Define Your Target Market Gather Marketplace Information Get Your Message Out Conduct Information Interviews Talk to Hiring Managers

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Targeting Strategy

Identify a Target List of Employers Develop a clear idea of employers needs Create your value proposition Craft your marketing message Choose your channels Implement time management and

organization with PC, Palm, Paper

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The Three-Point Plan

Function

Geography

Industry/Company

I am looking for a supply chain position ……

….in a manufacturing environment

……in central North Carolina

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Identify 20 target employers to include: -Stretch Employers: (5, slightly above your reach) -Target Employers: (10, meet your needs) -Contingency Employers: (5, move you towards your long term goals, but not as quickly as others)

Try to narrow the list to 10 total Identify needs of your top picks Write out your value proposition Marketing message, Why should they hire me? What is my uniqueness?

Tips for Targeting

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Creating the Target List Who are you trying to reach? A clear definition of your target market allows you to focus your search. Define your target market using the following three elements:

Geographic location

Industry or type of organization

Size of organization

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Creating Your Target List Once your criteria is defined, make a list of

organizations that meet them

Show this list to your contacts, and to get information and referrals to insiders

If you know a company for whom you would like to work, target them first

Draw a fifty mile radius

Use resources to help you determine which companies are hot today

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Data Mining

“Searching for opportunities”