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EDENCLASS opening remarks by Lorenzo Canova What is tourism success? What does it mean? Are DMO success and destination success the same thing? What is the story behind the story? 8° EDEN NETWORK MEETING BRUSSELS, NOVEMBER 12, 2013

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Page 1: 1 ede nclass_opening remarks

EDENCLASSopening remarks by Lorenzo CanovaWhat is tourism success? What does it mean? Are DMO success and destination success the same thing? What is the story behind the story?

8° EDEN NETWORK MEETINGBRUSSELS, NOVEMBER 12, 2013

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APPiZATION the end of DMOsAre apps today for DMOs what mechanization was and is for manual workers?

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Who is the client?

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A. How DMOs can support suppliers and the entire destination to leverage on social media?

B. How a community can bring to a new life a place considered dead?

C. What happens after a crisis? How to start again?

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STORY

WHAT IS THE STORY BEHIND THE STORY?

BEHIND THE STORY