1 engineering.awr.or g [email protected]. media asset management dowell chow marvin king daryl gungadoo...
TRANSCRIPT
Media Asset ManagementMedia Asset Management
Dowell ChowMarvin King
Daryl Gungadoo
April 15 2008
Dowell ChowMarvin King
Daryl Gungadoo
April 15 2008
The Media industry yesterdayThe Media industry yesterday
• All material came from similar sources• Well defined channels – Print, Radio, TV mediums• Audience expectations were well understood
– Market segmentation, granularity
• Perceived media hierarchy• Comfortable with the demarcation
BUT• Commercial pressures and expectations are forcing
change…
Audience demands diversityAudience demands diversity
• Technology-push & market-pull• Self-assembled news and podcasts
redefine role of the traditional broadcaster
• Peer-to-peer networks bypass regulation over the public domain (such as blogging)
• Proliferation of “digital content” technologies and options
• Users no longer follows a straightforward linear experience
The diverse platform futureThe diverse platform future
• Challenges for broadcasters:– More platforms = more audience = more
cost?– How to exploit the proliferation of platforms
?
• Audience will decide the winners:– Content– Technology– Political regulation– Availability– Price
Digital asset management consists of automating tasks and decisions surrounding ingesting, tagging, modifying, cataloguing, storage, movement and retrieval of digital assets, such as digital photographs, animations, videos and audio,
PDF.
•Right file
•Right Place
•Right time
}} Internet
}}Asset ManagementAsset Management
Media re-purposingMedia re-purposing
Asset Manager ExamplesAsset Manager Examples
Audio/Video MAM: iTunesAudio/Video MAM: iTunes
Asset Manager SoftwareAsset Manager Software
•Local PC •Networked PC Networked Server w/ RAID
Distributed Networked Server w/ RAID
Cost:
Availability:
Scalability:
$ $$ $$$ $$$$$$$$$
1 1 1 n
0 1 n n X n
Workflow
Workflow
Asset Management ModulesIntegrated ViewAsset Management ModulesIntegrated View
studio
Stat & Report
Broadcast
ScheduleAsset
Management
log.dbf
availability.dbf
solarwinds.dbf
availability.awr.org
snmp.awr.org
programs.awr.org
studio
Stat & ReportSchedule
Asset Management
Broadcast
Schedule.dbf
user.dbf
schedule.awr.org
sche
dule
ok
Distribution ModulesAnimated data Flow Diagram
Distribution ModulesAnimated data Flow Diagram
Major Asset Management PackagesMajor Asset Management Packages
• Harris H-Class (as adapted by VT Coms…)
• Pharos• Dalet Plus• IntegritSystem• Avid Active, Final Cut Server (Apple)• ImageDirector, ImageArcadia
– Aperture, Adobe Lightroom (local PC)
• DSpace (Open Source by MIT & HP)• The Platform
ConclusionConclusion
• Produce once, re-purpose, available in more mediums, “Tell the World”.
• Broadcasters can focus their efforts on content…• …while taking advantage of the diverse
distribution capabilities of networks• Role of the content aggregator will develop to
target and maximise Broadcasters’ effectiveness:– Satisfying audience demands
• Broadcasters reap benefits as network operators de-risk implementation of new technologies