1 explore minnesota 2007 marketing partnership the power of nbc 5 chicago and nbc5.com!
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EXPLORE MINNESOTA2007
MARKETING PARTNERSHIP
The Power of NBC 5 CHICAGO and
nbc5.com!
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Thank you for your continued partnership with
NBC 5 and nbc5.com for the
EXPLORE MINNESOTA CAMPAIGN!
We appreciate your investment and look forward to continuing our successful
partnership in 2007+!
Thank you for your continued partnership with
NBC 5 and nbc5.com for the
EXPLORE MINNESOTA CAMPAIGN!
We appreciate your investment and look forward to continuing our successful
partnership in 2007+!
THANK YOU!THANK YOU!
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TABLE OF CONTENTSTABLE OF CONTENTS
Marketing Partnership
Television Exposure
On-Line Exposure
Thank You!
Marketing Partnership
Television Exposure
On-Line Exposure
Thank You!
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MARKETING CONCEPTMARKETING CONCEPT
KEY MARKETING GOALS
Provide mass awareness for EXPLORE MINNESOTA through powerful widespread messaging in the Chicagoland market
STRATEGY
Generate an exciting consumer sweepstakes via utilization of NBC 5 CHICAGO and nbc5.com to promote MINNESOTA TOURISM
TACTICS
TIMINGAPRIL 16, 2007 – JUNE 8, 2007
CAMPAIGN
TELEVISION EXPOSURE:• NBC 5 produced (4) webdriver sweepstakes
commercials which aired throughout the promotional broadcast campaign
INTERNET EXPOSURE:
NBC 5 created (4) MINNESOTA customized videos which aired on the nbc5.com EXPLORE MINNESOTA microsite
NBC 5 featured EXPLORE MINNESOTA throughout nbc5.com via ad banners, e-notifiers, exclusive microsite, and flash video ads
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NBC 5 ON-AIR PERFORMANCENBC 5 ON-AIR
PERFORMANCE
Promotional Campaign on NBC 5:
Total # (:15) Promotional Commercials:
121 units
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ONLINE EXPOSURE
ONLINE EXPOSURE
NBC 5 WEBSITE HOME PAGE PRESENCE
Permanent MY FAVORITE MINNESOTA byline on NBC 5 HOMEPAGE with direct hyperlink to the MY FAVORITE MINNESOTA SWEEPSTAKES microsite
UNIVERSAL EXPOSURE THROUGHOUT NBC5.com
(1) 300x250
(1) 160x600
(1) 728x90
Run Of Site Rotation for maximum reach
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ONLINEPERFORMANCE
ONLINEPERFORMANCE
CAMPAIGN FLIGHT DATES:
APRIL 16, 2007 – JUNE 8, 2007
TOTAL IMPRESSIONS DELIVERY:
1,606,508
TOTAL VALID ON-LINE/MAIL-IN ENTRIES:
3,239
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MY FAVORITE MINNESOTA SWEEPSTAKES INTERNET AD EXPOSURE
MY FAVORITE MINNESOTA SWEEPSTAKES INTERNET AD EXPOSURE
160x600 Skyscraper
300x250 Display Ad
728x90 Banner Ad
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EXPLORE MINNESOTA MICROSITE
EXPLORE MINNESOTA MICROSITE
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EXPLORE MINNESOTA EXPOSURE THROUGHOUT
nbc5.com
EXPLORE MINNESOTA EXPOSURE THROUGHOUT
nbc5.com
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EXPLORE MINNESOTA EXPOSURE THROUGHOUT
nbc5.com
EXPLORE MINNESOTA EXPOSURE THROUGHOUT
nbc5.com
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AND THE WINNER IS…
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• 3 NIGHT STAY FOR (2) AT THE ST. JAMES HOTEL IN RED WING, MN
• 3-COURSE DINNER FOR TWO AT THE PORT RESTAURANT
• CHOCOLATE AND STRAWBERRIES UPON ARRIVAL
RED WING ROMANCE PACKAGE WINNER
RED WING ROMANCE PACKAGE WINNER
JAMES MATHIEU CHICAGO, IL
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• 4 NIGHTS DEULXE ACCOMMODATIONS AT MADDEN’S ON GULL LAKE
• INCLUDES BREAKFAST AND DINNER
• UNLIMITED GOLF ON MADDEN’S PINE BEACH
AND THE WINNER IS…RE DAWSON ARLINGTON HEIGHTS, IL
MADDEN’S GOLF PACKAGE WINNERMADDEN’S GOLF
PACKAGE WINNER
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AND THE WINNER IS…
• 3 NIGHTS STAY AT THE HOLIDAY INN DULUTH AND 2 NIGHTS STAY AT THE CARIBOU HIGHLANDS
• MIDNIGHT SUN KAYAKING LESSONS, WHITE WATER RAFTING, BIKING, AND LUTSEN MOUNTAIN ADVENTURE PASS
• DINNER FOR 2 AT THE GRANDMA’S RESTAURANT AND FAMOUS DAVE’S RESTAURANT
CHERI ZARAS AURORA, IL
DULUTH & CARIBOU HIGHLANDS ADVENTURE
PACKAGE WINNER
DULUTH & CARIBOU HIGHLANDS ADVENTURE
PACKAGE WINNER
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• ROUNDTRIP AIRFARE ON NORTHWEST AIRLINES
• 3 NIGHTS HOTEL STAY AT THE GRAND LODGE
• 4 PASSES EACH DAY AT WATER PARK OF AMERICA
• 2 MALL OF AMERICA COUPON BOOKS AND 4 ATTRACTION TICKETS TO THE BIG TICKET
AND THE WINNER IS…PAUL SCOTT ZION, IL
MALL OF AMERICA/ NORTHWEST AIRLINES
WORLD VACATIONS PACKAGE
MALL OF AMERICA/ NORTHWEST AIRLINES
WORLD VACATIONS PACKAGE
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MY FAVORITE MINNESOTA
SWEEPSTAKES RULES
MY FAVORITE MINNESOTA
SWEEPSTAKES RULES"Explore Minnesota Tourism"OFFICIAL RULES & REGULATIONS
April 16, 2007-June 10, 2007
1. PRELIMINARY INFORMATION: NO PURCHASE NECESSARY. Void where prohibited. Open only to legal U.S. residents of Illinois and Indiana who are located in the terrestrial geographic viewing area of WMAQ-TV, NBC 5 Chicago: Cook, De Kalb, Du Page, Grundy, Kane, Kankakee, Kendall, Lake, La Salle, McHenry, Will, Jasper, Lake, La Porte, Newton, and Porter counties; who are 21 or older as of April 16, 2007. Odds of winning depend on number of entries received. Sweepstakes begins at 6 AM on April 16, 2007 and ends at 11:59 PM on June 10, 2007 ("Sweepstakes Period"). The Sweepstakes Period consists of four (4) Two-Week Entry Periods; each Two-Week Entry Period will begin on Monday at 12:01 AM and end at 11:59 PM on Sunday. All times during this Sweepstakes refer to Central Time ("CT"). Odds of winning depend upon the number of eligible entries received during each Two-Week Entry Period.
TO ENTER: To enter online, go to the www.nbc5.com website, click on the "Explore Minnesota Tourism" Sweepstakes icon, and complete the registration form, which includes name, address, telephone number and email address. All entries become the property of WMAQ-TV/NBC5, Chicago and Explore Minnesota Tourism, NBC Universal, Inc., ("Sponsors") and will not be acknowledged or returned.
Each Two-Week Entry Period begins on Monday at 6:00 AM and ends on Sunday at 11:59 PM. Entries must be received by 11:59 PM on the Sunday of every other week during the Sweepstakes Period, beginning April 22, 2007 through June 10, 2007 to be eligible for each Two-Week Drawing Period. In order to be eligible every two weeks you must re-enter every two weeks, as entries will not roll over from week to week during the Sweepstakes Period.
Weekly Entry Periods:
Monday April 16, 2007 at 6:00 AM - Sunday April 29 at 11:59 PM, drawing will be held on or about Monday April 30, 2007.
Monday April 30, 2007 at 6:00 AM - Sunday May 13, 2007 at 11:59 PM, drawing will be held on or about Monday May 14, 2007.
Monday May 14, 2007 at 6:00 AM - Sunday May 27, 2007 at 11:59 PM, drawing will be held on or about Monday May 28, 2007.
Monday May 28, 2007 at 6:00 AM - Sunday June 10, 2007 at 11:59 PM, drawing will be held on or about Monday June 11, 2007.