1 fhwa rsa marketing plan trb annual meeting january 24, 2007 presented by: louisa ward, fhwa rsa...
TRANSCRIPT
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FHWA RSA Marketing Plan
TRB Annual Meeting
January 24, 2007
Presented by:
Louisa Ward, FHWA RSA Program Manager
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Presentation Overview
• Overview of RSA Marketing Plan
• RSA Outreach Activities
• Website Materials
• Recent State Highlights/Successes
• Upcoming Activities
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RSA Marketing Plan Overview
• Executive Summary/Introduction• Corporate Philosophy• RSA Mission & Goals• Product Analysis & Benefits/Costs• Situation Analysis, Trends, Demographics• Challenges• Marketing Strategy• Financials & Controls• Implementation and Organization
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Ongoing RSA Outreach Activities
Identified in RSA Marketing Plan:
• RSA Implementation Team
• RSA Video
• RSA Identity Package (logo, colors)
• RSA Presentations
• Free Training
• Articles, News Items & Reprints• Roads and Bridges, APWA,Public Roads,
Focus, and Safety Compass
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Ongoing RSA Outreach Activities (cont.)
• RSA Peer-to-Peer Brochure & Business Cards
• Customizing materials for customers (Arizona specific brochure)
• Co-sponsoring conferences/provide speakers/training • (Mid-Atlantic Rural Roads Forum, APWA,
AASHTO RSA Peer Exchange, Low Volume Roads, ITE, Urban Streets)
• RSA Website Updates
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RSA Website Materials (http://safety.fhwa.dot.gov/rsa)
Multiple new materials posted:
• RSA Guidelines, Prompt Lists
• RSA Peer-to-Peer Brochure
• Recent Articles
• Legal Information
• Benefits Information
• Training Information
• New Link from Safety Home Page
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Recent State Highlights
• Arizona:• Hired an RSA Manager
• Statewide RSA program through Governor’s Traffic Safety Advisory Council RSA Subcommittee
• Collaboration with Tribal Governments (Navajo, Tohono O'odham)
• Phoenix pedestrian RSA program
• FDOT District 7, Florida:• 2-year, $300K HSP-funded contract to select nearly 20
potential RSA tasks
• Several Tampa RSAs
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• Collier County, Florida: • Held RSA of design road
• Innovative collaboration: County departments suggested potential existing or planned roadways for RSAs
• Idaho: RSAs in Boise
• New Hampshire: • NH LTAP hosted the RSA for Locals course
• Three towns have volunteered for RSAs: Atkinson, Franklin, and Tamworth
Recent State Highlights (cont’d)
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Recent State Highlights (cont’d)
• New Mexico: • RSAs and RSA training conducted on
DOT/Tribal lands
• Pennsylvania: • RSA of six-mile stretch of the State Route 220
corridor
• Tennessee: • TNDOT conducting an RSA every two weeks
• Utah: • UT LTAP conducted RSA for Locals in Sandy
City
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Recent State Highlights (cont’d)
• Virginia: • Tied $40M to the RSA Program > Require an
RSA to access funds for a project
• Trained over 100 people in RSAs
• RSAs at several intersections along Route 1
• Wyoming:• Division partnered with LTAP to host three
one-day RSA training courses
• Rural RSAs on existing roads
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Road Safety Audits: 2004
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Road Safety Audits: January 2007
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Upcoming RSA Activities
• RSA National and Regional Conferences (AASHTO RSA TIG)
• RSA Case Studies and RSA Tribal Case Studies
• RSA Brochures (update & additional)• Database of all RSA trainees• RSA Exhibit• RSA Talking Points• RSA Video – Results Focus• Marketing Plan Evaluation
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For More Information
Please visit
http://safety.fhwa.dot.gov/rsa
Louisa Ward, FHWA
202-366-2218