1 file, 1 url 2 of 2: easily deliver an optimized playback experience

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One File. One URL. Thousands of Screens.

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Post on 19-Jun-2015

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Consumers are tethered to the internet in more ways than ever before. …Via a long and diverse list of video-enabled, internet-connected devices that seems to grow longer every day.

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Page 1: 1 File, 1 URL 2 of 2: Easily Deliver an Optimized Playback Experience

One File. One URL. Thousands of Screens.

Page 2: 1 File, 1 URL 2 of 2: Easily Deliver an Optimized Playback Experience

© 2014 thePlatform for Media, Inc 2 © 2014 thePlatform for Media, Inc

Introduction: One Easy End-to-End Solution

Consumers are tethered to the internet in more ways than ever before. …Via a long and diverse list of video-enabled, internet-connected devices that seems to grow longer every day.

Page 3: 1 File, 1 URL 2 of 2: Easily Deliver an Optimized Playback Experience

© 2014 thePlatform for Media, Inc 3 © 2014 thePlatform for Media, Inc

Introduction: One Easy End-to-End Solution

This has created an enormous opportunity for media companies to expand their reach and increase content consumption, but has also created a very challenging expectation to meet.

Page 4: 1 File, 1 URL 2 of 2: Easily Deliver an Optimized Playback Experience

© 2014 thePlatform for Media, Inc 4 © 2014 thePlatform for Media, Inc

Introduction: One Easy End-to-End Solution

Consumers expect their device-of-choice to be able to playback whatever premium video they want to watch. This is easier said than done, because many of the popular devices used by consumers do not support the same formatting standards.

Page 5: 1 File, 1 URL 2 of 2: Easily Deliver an Optimized Playback Experience

© 2014 thePlatform for Media, Inc 5 © 2014 thePlatform for Media, Inc

Introduction: One Easy End-to-End Solution

Over time, the workflows of media companies have had to become increasingly complex in order to address these competing standards.

Page 6: 1 File, 1 URL 2 of 2: Easily Deliver an Optimized Playback Experience

© 2014 thePlatform for Media, Inc 6 © 2014 thePlatform for Media, Inc

Introduction: One Easy End-to-End Solution

thePlatform’s 1 File, 1 URL solution greatly reduces the complexity of multi-device content delivery in two ways:

As the final part of a two part tutorial, this presentation will show you how mpx provides benefit #2.

1.  Simplifies workflow 2.  One URL for your most popular devices

Page 7: 1 File, 1 URL 2 of 2: Easily Deliver an Optimized Playback Experience

© 2014 thePlatform for Media, Inc 7 © 2014 thePlatform for Media, Inc

One URL for Your Most Popular Devices In much the same way that ‘1 File’ simplifies the encoding process by creating all the files needed to reach the most popular devices, ‘1 URL’ ensures that the right formats for optimal playback are always selected for the consumer’s preferred device.

Page 8: 1 File, 1 URL 2 of 2: Easily Deliver an Optimized Playback Experience

© 2014 thePlatform for Media, Inc 8 © 2014 thePlatform for Media, Inc

One URL for Your Most Popular Devices So how exactly does ‘1 URL’ in mpx make it easy to reach all the most popular devices?

Page 9: 1 File, 1 URL 2 of 2: Easily Deliver an Optimized Playback Experience

© 2014 thePlatform for Media, Inc 9 © 2014 thePlatform for Media, Inc

One URL for Your Most Popular Devices mpx delivers the right format for each device. Easily deliver content to iOS devices, Androids, Windows Phones, Kindle Fires, SmartTVs, Gaming Consoles, and more.

Android Phone (Flash)

Android Tablet (Flash)

Flash High

Flash Mid Flash Standard

iPad Video iPhone Video

MP4 HD

Flash 720p

iPad Mini Video

Flash 1080p

Page 10: 1 File, 1 URL 2 of 2: Easily Deliver an Optimized Playback Experience

© 2014 thePlatform for Media, Inc 10 © 2014 thePlatform for Media, Inc

One URL for Your Most Popular Devices mpx determines the optimal resolutions and starting bitrates for playback. There’s no need to enter special parameters with the built-in support for Akamai HDN or Level 3 DCP playback.

Page 11: 1 File, 1 URL 2 of 2: Easily Deliver an Optimized Playback Experience

© 2014 thePlatform for Media, Inc 11 © 2014 thePlatform for Media, Inc

One URL for Your Most Popular Devices 1 File, 1 URL was designed with the future in mind. New devices will be added as they enter the market and are picked up by the mpx Player. Or, create your own device definitions for experimental devices and new partnerships.

Page 12: 1 File, 1 URL 2 of 2: Easily Deliver an Optimized Playback Experience

© 2014 thePlatform for Media, Inc 12 © 2014 thePlatform for Media, Inc

Learn More

One File. One URL. Thousands of Screens.

If you are interested in learning more about our 1 File, 1 URL solution, we invite you to read our solution brief:

Download  Solu+on  Brief  

Page 13: 1 File, 1 URL 2 of 2: Easily Deliver an Optimized Playback Experience

© 2014 thePlatform for Media, Inc 13 © 2014 thePlatform for Media, Inc

About thePlatform In addition to our 1 File 1 URL solution, mpx also provides an assortment of other innovative video publishing and management tools. All of our customers – some of the world’s largest media corporations all the way down to more focused, regional businesses – rely on these tools to manage, monetize, and syndicate billions of video views each year. If you are interested in learning more about mpx, please visit www.theplatform.com or call us:

Toll Free: 1 (877) 436-7940

Page 14: 1 File, 1 URL 2 of 2: Easily Deliver an Optimized Playback Experience

© 2014 thePlatform for Media, Inc 14 © 2014 thePlatform for Media, Inc

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