1 gamechanger resumes: metrics and storytelling elevate you as a candidate hudson job search –...
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Gamechanger Resumes:Metrics and Storytelling Elevate You as a Candidate
Hudson Job Search – June 3, 2013
Presenter:Kelly Blazek, Job Whisperer andPrincipal, Gemba Communications, LLC
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Agenda1. Resume Basics and Formats2. Make Life Easy for HR3. Layout Tips4. Offering Statements 5. Powerful Action Words6. Metrics, Deliverables, Volume, Velocity7. Experience, Job Gaps and Education8. Cover Letters9. LinkedIn Pointers
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Your Resume Has a Job to Do:Your resume needs to say the following:• I am a gamechanger and move the needle• I pay attention to detail• I have great communications skills• I can focus on the big picture• I understand a business environment
. . . But it should NOT be a Job Description!
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Resume Basics• Paper: always white or cream • Bold, Italic and Underline help the reader• Consistent tabs and spacing• Absolutely NO spelling or grammar errors• No complete sentences – write in bullets• No need to use “I” in resume• The 1 page resume rule has left the
building! Two to three pages are fine.
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Resume FormatsChronological Resumes Are:
- Preferred by HR and hiring managers- Easier to follow work history, time in job- OK for job gaps - your cover letter can explain
- Start with Offering Statement, then work history
Functional / Skill-Based Resumes Are:- Frequently used to hide spotty work history- To be avoided! Tie your results to employers- Tough to connect accomplishments with jobs
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Layouts
The edge of your paper is NOT radioactive. Avoid wide, space-wasting 4-side margins.
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Layouts
Your “High Rent District:” is the top slice of your resume – don’t waste it with air!
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Layouts – Chill on the IndentsAvoid indent overkill!
- Example here- See how this candidate starts to waste space
- And then gives- The reader a headache
- With even more indents and eye movement- And then she returns to the left again
- With more visual hopping- To even deeper tabs- Couldn’t this applicant
- Have made this cleaner without so many indents?
Maximum 2 or 3 indents – keep it Flush Left!
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Layouts – Too Much CopyTalk about a headache . . .
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Layouts – Use Buckets
Instead, topic “Buckets” focus the reader and tell your story more clearly
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•Arial is a great Resume font, Sanjiv and Nedra.•Century Gothic is a great font, Sanjiv and Nedra.•Calibri is a great Resume font, Sanjiv and Nedra.
•Garamond is a great Resume font, Sanjiv and Nedra. •Georgia is a great Resume font, Sanjiv and Nedra. •New Baskerville is a great Resume font, Sanjiv and Nedra.•Palatino is a great Resume font, Sanjiv and Nedra.
Font SuggestionsSerif Font Examples:
Sans Serif Font Examples:
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Make Life Easy for HR1. Please list your address2. Provide a business-sounding e-mail3. Indicate whether Home, Cell, etc.
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Offering Statements Wrong focus: on “what I like/want”. . .
Employers don’t care what job you hope to land, and what you like to do! G
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Offering Statements An Offering Statement is your Elevator Speech: How I’ll move the needle for you!
A product management and marketing support professional with 20+ years’ experience in a $1 billion industrial organization. Proven ability to get people to “buy-in.” Excellent interpersonal and computer skills, can multitask and work under pressure to meet and exceed deadlines. Demonstrated proficiency in budgeting, trade show coordination and significant travel administration.
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Offering Statements An Offering Statement is your Elevator Speech: How I’ll move the needle for you!
Outstanding, award-winning creative leader with 20 years of consumer products and B2B agency experience. Skilled at national product launches, integrated consumer campaigns, and all facets of print, web, direct and POP marketing. Expertise in retail, beauty, infant and personal care, hospitality and financial services. Ability to lead large teams in delivering on-target, on-time campaigns that drive sales.
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Offering Statements An Offering Statement is your Elevator Speech: How I’ll move the needle for you!
Strategic sales leader and business development executive with proven track record in building and leading world-class teams that deliver revenue, market share and profit in competitive markets. Industry proficiencies include automotive aftermarket, distribution and molded plastics. Exceptional negotiation and closing ability, persuasive communicator.
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Offering Statements An Offering Statement is your Elevator Speech: How I’ll move the needle for you!
Results-focused economic development, marketing and fundraising professional with 20+ years of legal experience in business law, contracting, human resources, estate planning and litigation matters. Successful in exponentially growing memberships, donations and volunteer base. Significant civic leadership in youth sports, literacy/library nonprofits as well as capital campaigns. Ohio attorney license current and active.
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Offering Statements An Offering Statement is your Elevator Speech: How I’ll move the needle for you!
Senior finance and audit executive skilled in leading bottom-line financial projects and audits that unearth hidden revenue, expenses and fraud. Significant experience in international project management, contracting and office expansions. Led multiple major software selection and upgrades including SAP, payroll, collections, billings and asset databases. Successful track record in complex, highly-matriced environments.
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Make Life Easy for HR1. List employer first, then title/time in job2. Description conveys scale and scope3. Don’t make HR do . . . Math.
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Employer Descriptions a Must• That 24-year old HR Generalist likely hasn’t heard
of some of your prior firms/employers!• Help them understand the Scale, Scope and
Importance of firms/companies that hired you• Place a description underneath your employer
and title – use italics• Short is key: “height and weight” only• List annual revenue, # of offices, attorneys and
practice groups• This is where you explain “firm merged in 2008”
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Description Samples• A 100-attorney, 15-practice group business and
litigation firm with 3 offices in Ohio and Florida.• Eaton’s Industrial Sector is a $6B operating unit
with 33,000 employees and 127 global manufacturing facilities in the hydraulics, aerospace, truck and automotive industries.
• Dun & Bradstreet is the world’s leading source of commercial information and insight on businesses; publisher of marketing databases.
• NorTech, a $4M technology-based economic development nonprofit with a staff of 18, serves 21 counties in Northeast Ohio.
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Powerful Action Words • Use these in your employer write ups• Action words set you apart• Action words say you “get ‘er done”• Action words convey leadership
Proven
Award-winning
Won
Strategic
Successful
Created
Managed
Executed
Led
Counseled
Delivered
Leveraged
Coached
Implemented
Handled
Launched
Sustained
Grew
Increased
Improved
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Using Your Action Words Financing: Led finance group though IPO with only 9 months’ notice, and three years of audits all at once. Renegotiated credit line with bank (twice in 6 months) from $4 million to $14 million at a time of rapid growth.
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Powerful Metrics • Quantify how you made a difference• Prove you drove revenue + solutions• Show your job scope is large• Say “I crank work out, no problem!”
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“Reduced annual conference costs by 11%”“Managed inbound calls for 12 sales territories”“Increased ticket sales by 19%; highest ever door”“Improved machining changeover time by 15%”
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Using Your Metrics
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Experience and Education• Begin chronology with most recent jobs, no need
to list every first job you had• Account for work gaps – cover letter is fine• List specific types of computer software
• If college degree, no high school needed• If high school, add certifications or courses• Graduation year can be eliminated• Put Education at the end of your resume
• Add Civic/Professional Involvement, Volunteering
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Your Cover Letter• Include key metrics • Women: ditch the “love,” “thrilled” and
“passionate” – please!• No “I will call you Wednesday”• Short – 3 or 4 brief paragraphs• Awesome closing sentence:
“I look forward to learning how I can make a contribution to your team’s goals”
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Your Profile• The largest professional network on the
Internet, with over 200 million members• What kind of account do you want? FREE!• Use your Offering Statement as your Summary• List all/most of your prior jobs; use action-
oriented metrics• Don’t forget awards, articles, speeches,
certifications, skills• Make sure your photos are professional and
businesslike – no ballgowns, no T shirts!
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Your Headline• Headlines are critical – write one that Search
Engines and HR recruiters can find• Results-driven financial leader with global experience in
transition• Environmental professional combining a spectrum of
hands-on skills with sound analytical practice• Strategic Manufacturing Engineering Leader seeking
next opportunity• Freelance Copywriter that makes cash registers ring!• Dynamic sales leader that drives top line margin, reach
and reputation
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Building Connections• LinkedIn recommends minimum of 50-75 connections• Personalize your invite message
• “great to see you on here – I’d like to stay in touch”• “hoping your summer is off to a great start”
• Always, only, send invites to people you know – just do a search for their name
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Don’t Do This! Bad
Stuff Lives in your Contacts
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Don’t Want to Connect?- Do nothing – this leaves the other person guessing- Click IGNORE option (and “I Don’t Know This Person” if wished)- Select REPLY drop down under ACCEPT, and write:
“Dear Bob: I only connect with individuals I’ve met personally and worked with professionally. Perhaps our paths will cross in the future. Thanks for understanding.”
• Forced to connect - but wish to drop them later?Contacts>My Connections>Remove Connections
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Get on Board with• Building a profile takes a few sessions – be patient• Tackle summary, current job and education first• Then, launch your first round of invitations• Backfill later for prior jobs, certifications, key words • Once a week, go in and look at connection
requests, and respond
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Rule of Thumb: Your connections are a personal recommendation – be cautious with your reputation!
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ResourcesMicrosoft Resume Templates at: http://office.microsoft.com
CareerBoard.com – best local site
Indeed.com – great aggregator of listings
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Kelly Blazek [email protected]•- Available for resume review consultations•- Speaker on resumes and LinkedIn•- AOL/Patch.com blogger on job search advice•- Blogger at http://kellyblazek.wordpress.com/
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