1 goal - evolving seo · 5. big ugc sites -> semrush + filters demo when to use - you are in a...
TRANSCRIPT
1 GOAL
“You had one job”
1 GOAL7 tool categories...
Let’s begin...
1/7
1. MozBar - pluginDemo
2. Ayima redirect checker - pluginDemo
3. Broken link checker - pluginDemo
4. Keywords Everywhere - PluginDemo
2/7
1. SEMrush Subdomains ReportDemo
2. Google Analytics Date Comparison HackDemo
3/7
1. Vid IQ - Plugin and ToolDemo
2. YouTube AnalyticsDemo
3. Search Console - Top Trafficked Content Video StrategyDemo
When to use:
- You have high ranked and trafficked organic content already
4. Keyword Keg - Video FiltersDemo
4/7
Answer the public
SEMrushKW gap chart
SEMrushKW gap chart
5/7
1. Zoom Out
2. Web Dev Tools - Turn Off CSSDemo
https://blog.hubspot.com/sales/how-to-set-up-sales-compensation-plan
3. Funkify - Accessibility ToolsDemo
https://www.artofmanliness.com/articles/get-1-better-every-day-the-kaizen-way-to-self-improvement/
6/7
1. HARO + Gmail Filters
6/7
Content
80/20
7/7
Ranking Gaps
7/7
Relevance and/or Authority and/or Quality Gap
+
Volume
Traffic Potential (SEMrush estimate of traffic for existing content)
Ranking Gaps
7/7
Relevance and/or Authority and/or Quality Gap
+
Volume <- low volume is OK!
Traffic Potential (SEMrush estimate of traffic for existing content)
1. Content Competitor -> Pages Report - SEMrushDemo
When to use
- You have not done a lot of content yet- Competitor has weakness- Competitor has content driving 1,000+ visits month
2. Moz Keyword Explorer or BuzzSumo Question AnalyzerDemo
When to use
- I don’t even know what starting topics to look at
3. Search Suggest Hacks - “won’t” “doesn’t” etcDemo
When to use
- You are in the position to do content marketing / info content around products
4. Keywords Everywhere + site: searchesDemo
When to use
- You have a fair amount of content and authority already
5. Big UGC Sites -> SEMrush + filtersDemo
When to use
- You are in a space where a big UGC ranks and targets your demo (ie: slideshare for B2B, Pinterest for home decor, Quora for general info etc)
7/7
6. SEMrush Keyword Gap Demo
When to use
- You already have a lot of content- You can identify a content competitor that has a weakness and they have a
lot of content they are ranking well for
Free 15 Days SEMrush GURU
http://www.evolvingseo.com/SEMrush15
(Good through tomorrow only!)
7 Tool Categories1. Plugins2. Diagnostics3. Video SEO4. Make you look good5. UX6. Reactive7. Content
Q&A
@dan_shure