1"I once heard a story…" "A funny thing happened on my way here…"
2"You can catch more flies with honey than
vinegar"
3Each year the child's roots grew deeper, her
trunk grew stronger and her branches grew wider.
4Friends make the worst enemies.
5I have a dream…I have a dream…I have a
dream
6It was the best of times; it was the worst of
times.
7Last year's profits were low, and since we
have done nothing new to change the situation, this year's profits will be low.
8Last year's profits were low, Obama is still in
office, so this year's profits will be low.
9liberty, freedom, pride, honor
10Like the red sea parting for Moses, the crowd
moved aside for the police officer.
11Like sands through the hourglass, so are the
days of our lives.
12Now sleeps the crimson petal, now the white.
Now winks the gold fin in the porphyry font.
13Unless we change our strategy, low profits
will require us to lay off dozens of reliable husbands and wives, fathers and mothers.
14With my years of experience in marketing, I
can guide your strategy to success. My previous employer, the CEO of Microsoft, can attest to this.
15What do you expect me to do with this mess?
DEFINITIONS
16Appeal to logic, using facts, figures and
history
17Appeal to emotions
18Appeal to ethics, using the speaker’s own
credibility or citing a higher authority
19a stark contrast between a literal meaning
and a deeper, real layer of significance that is revealed not by the words themselves but the situation and the context in which they are placed.
20Words that are intended to conjure emotions,
whether positive or negative, based on our deep connotations
21drawing parallels or comparisons between
two unrelated and dissimilar things, using “like” or “as”
22one subject is implied to be another so as to
draw a comparison between their similarities and shared traits.
23words and phrases to create “mental images”
for the reader
24a concise statement that is made in a matter
of fact tone to state a principle or an opinion that is generally understood to be a universal truth.
25a short verbal accounting of a funny,
amusing, interesting event or incident.
26a figure of speech whereby the author refers
to a subject matter such as a place, event, or literary work by way of a passing reference. It is up to the reader to make a connection to the subject being mentioned.