1 identifying, discovering and trading digital publications: challenges for the book industry...
TRANSCRIPT
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identifying, discovering and trading digital
publications:challenges for the book
industry
Michael Holdsworth
BISG Annual Meeting 6 November 2007 Michael Holdsworth
models
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• purchase– perpetual online access– own downloaded file
• subscribe– timed-out rental– dynamic updates– pay-per-view
BISG Annual Meeting 6 November 2007 Michael Holdsworth
models
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• purchase/subscribe• DRM
– sharing– copying– printing
• how much• how often• percentage• frequency• maxima
BISG Annual Meeting 6 November 2007 Michael Holdsworth
models• purchase/subscribe• DRM• delivery
– online access serverside• browser• dedicated e-reader
– downloaded• offline on PC• to dedicated handheld• to phone
4 BISG Annual Meeting 6 November 2007 Michael Holdsworth
models
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• purchase/subscribe• DRM• delivery• format
– PDF• bespoke facsimile
– XML-HTML• MobiPocket• Sony• MS Lit
BISG Annual Meeting 6 November 2007 Michael Holdsworth
models
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• purchase/subscribe• DRM• delivery• format• customise/bricolage
– slice and dice– chunk– combine-recombine– course-pack
BISG Annual Meeting 6 November 2007 Michael Holdsworth
models
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• purchase/subscribe• DRM• delivery• format• customise• fragment
– part/chapter• section• paragraph• map-image-table
BISG Annual Meeting 6 November 2007 Michael Holdsworth
models
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• purchase or subscribe?• which DRM?• online or downloaded?• which format?• what customisation?• which fragment?
BISG Annual Meeting 6 November 2007 Michael Holdsworth
the established identifiers
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ISBNthe International Standard Book Number
DOIthe Digital Object Identifier
and a new attribute: ISTC– the International Standard Text Code
BISG Annual Meeting 6 November 2007 Michael Holdsworth
ISBN – a unique tradable label
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• discovery– bibliographical services and directories
• trading– ordering and distribution
• reporting– rights management– point-of-sale, cross-industry statistics– lending rights schemes
• publisher-bookseller-library internal systems
BISG Annual Meeting 6 November 2007 Michael Holdsworth
ISBN
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the ISBN revision 2005– capacity (running out)– electronic publication– chapters and fragments– free-standing journal articles
BISG Annual Meeting 6 November 2007 Michael Holdsworth
DOI – an actionable label
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• persistent, dynamic, updatable, managed• links and facilitates• navigates the user
– to an online landing page or pages– to an e-commerce offer– to the resource itself– to multiple options
• no requirement for the object to be digital
BISG Annual Meeting 6 November 2007 Michael Holdsworth
ISTC – up a level to the ‘work’
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• consolidation• collocation• archiving
• potentially the most important book industry standard since the ISBN
BISG Annual Meeting 6 November 2007 Michael Holdsworth
BISG Annual Meeting 6 November 2007 Michael HoldsworthPage 14
• 4,096 available registration agencies • Each can register up to 4,294,967,296 annually• Capacity 17,592,186,044,416 ISTCs annually...
ISTC 0A9-2008-00000007-C
“ISTC” only precedes the code for display
purposes
3-hexadecimal“registration agency
element”
4-digit “year element”
8-hexadecimal“work element”
Hyphens or spaces are for display
purposes
Hexadecimalcheck digit
Moby-Dick (or The Whale)978-0-1234567- 7-X Penguin Popular Classics978-0-1234567- 8-X Wordsworth Classics978-0-1234567- 9-X Norton Critical Editions978-0-1234567- 0-X Oxford World’s Classics 978-0-1234568- 1-X Barnes & Noble Classics978-0-1234568- 2-X Dover Giant Thrift Edition 978-0-1234568- 3-X Sterling Pop-Up Edition978-0-1234568- 4-X Penguin Classics Deluxe978-0-1234568- 5-X Longman Critical Editions978-0-1234568- 6-X Wiley CliffsNotes978-0-1234568- 7-X In Half the Time Compact Editions 978-0-1234568- 8-X Modern Library Classics
BISG Annual Meeting 6 November 2007 Michael Holdsworth
Moby-Dick (or The Whale)ISTC # 1 Penguin Popular ClassicsISTC # 2 Wordsworth ClassicsISTC # 3 Norton Critical EditionsISTC # 1 Oxford World’s Classics ISTC # 2 Barnes & Noble ClassicsISTC # 2 Dover Giant Thrift Edition ISTC # 2 Sterling Pop-Up EditionISTC # 1 Penguin Classics DeluxeISTC # 1 Longman Critical EditionsISTC # 4 Cliffs NotesISTC # 5 In Half the Time Compact Editions ISTC # 2 Modern Library Classics
BISG Annual Meeting 6 November 2007 Michael Holdsworth
Moby-Dick (or The Whale)
978-0-1234567-7-X Penguin Popular ClassicsISTC # 1 Component: OUP textISTC # 6 Component: Introduction by A ScribblerISTC # 7 Component: Notes by B F RubbishwriterISTC # 11 ISTC for whole Compilation 978-0-1234567- 7-X
978-0-1234567-0-X Oxford World’s ClassicsISTC # 1 Component: OUP textISTC # 8 Component: Introduction by B SpearsISTC # 9 Component: Biographical Note by H M BiographerISTC # 10 Component: Essay – ‘’Whales and whaling” by J
StarbuckISTC # 12 ISTC for whole Compilation 978-0-1234567-0-X
BISG Annual Meeting 6 November 2007 Michael Holdsworth
the work: Oxford World Classics Moby-DickISTC 0A1-2007-12B4A105-7 (the compilation)has these identical text ‘manifestations’print978-0-1234567- 1-X hardback978-0-1234567- 2-X paperback978-0-1234567- 3-X large-print
downloadable eBook available from multiple retailers
978-0-1234567- 4-X Adobe eBook Reader978-0-1234567- 5-X Mobipocket
downloadable audiobook available from multiple retailers
978-0-1234567- 6-X Windows Media
BISG Annual Meeting 6 November 2007 Michael Holdsworth
allocation considerations for ISBNand expedient functional granularity
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will this content be multiply traded?
will ISBN aid discovery?
is there a reporting requirement?
BISG Annual Meeting 6 November 2007 Michael Holdsworth
ISBN – the Standard
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allocation
– Different product forms (e.g. hardcover, paperback, Braille, audio-book, video, online electronic publication) shall be assigned separate ISBNs.
– Each different format of an electronic publication (e.g. ‘.lit’, ‘.pdf’, ‘.html’, ‘.pdb’) that is published and made separately available shall be given a separate ISBN.
BISG Annual Meeting 6 November 2007 Michael Holdsworth
ISBN – the Standard
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fragments
– This International Standard is applicable to monographic publications (or their individual sections or chapters where these are made separately available).
BISG Annual Meeting 6 November 2007 Michael Holdsworth
allocation considerationsand expedient functional granularity
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will this content be multiply traded?
will ISBN aid discovery?
is there a reporting requirement?
BISG Annual Meeting 6 November 2007 Michael Holdsworth
the Identifiers agenda
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1. best-practice and use-cases
BISG Annual Meeting 6 November 2007 Michael Holdsworth
use-cases
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downloadable eBooksaudiobooksonline accessprint/eBook bundlesGoogle and AmazonPOD and ‘live books’ custom publishinglicences, subs, websites and rentals,chunks, fragments and articles
BISG Annual Meeting 6 November 2007 Michael Holdsworth
the Identifiers agenda
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1. best-practice and use-cases2. ISTC
BISG Annual Meeting 6 November 2007 Michael Holdsworth
the work: Oxford World Classics Moby-DickISTC 0A1-2007-12B4A105-7 (the compilation)has these identical text ‘manifestations’print978-0-1234567- 1-X hardback978-0-1234567- 2-X paperback978-0-1234567- 3-X large-print
downloadable eBook available from multiple retailers
978-0-1234567- 4-X Adobe eBook Reader978-0-1234567- 5-X Mobipocket
downloadable audiobook available from multiple retailers
978-0-1234567- 6-X Windows Media
BISG Annual Meeting 6 November 2007 Michael Holdsworth
Oxford World Classics Moby-DickISTC 0A1-2007-12B4A105-7 (the compilation)has these identical text ‘manifestations’
eBook/audiobook vendor-specific
978-0-1234567- 7-X downloadable Sony978-0-1234567- 8-X perpetual online Google978-0-1234567- 9-X perpetual online Amazon978-0-1234567- 0-X perpetual online Publisher’s
own site 978-0-1234568- 1-X print/online Amazon Upgrade978-0-1234568- 2-X downloadable audible.com 978-0-1234568- 3-X downloadable iTunes
BISG Annual Meeting 6 November 2007 Michael Holdsworth
Oxford World Classics Moby-DickISTC 0A1-2007-12B4A105-7 (the compilation)has these identical text ‘manifestations’
library eBook vendor-specific; ‘tethered’ access/downloadable
978-0-1234568- 4-X Overdrive DL Reserve978-0-1234568- 5-X netLibrary978-0-1234568- 6-X Ingram MyiLibrary978-0-1234568- 7-X ebrary 978-0-1234568- 8-X Dawson978-0-1234568- 9-X Blackwell
BISG Annual Meeting 6 November 2007 Michael Holdsworth
the Identifiers agenda
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1. best-practice and use-cases2. ISTC3. inclusive commercial bibliographical
services
BISG Annual Meeting 6 November 2007 Michael Holdsworth
the Identifiers agenda
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1. best-practice and use-cases2. ISTC3. inclusive commercial bibliographical
services4. ONIX for digital products
BISG Annual Meeting 6 November 2007 Michael Holdsworth
ONIX – eBook add-ins
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product form (Mobipocket, ‘VitalBook, AER)images present or notreflowable or note-pub packageencoding format versiondisplay height/display widthimage resolutionfile sizevideo or audio bit-rateDRM values
BISG Annual Meeting 6 November 2007 Michael Holdsworth
the Identifiers agenda
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1. best-practice and use-cases2. ISTC3. inclusive commercial bibliographical
services4. ONIX for digital products5. ONIX for fragments
BISG Annual Meeting 6 November 2007 Michael Holdsworth
ONIX – fragment add-ins
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component descriptive blurbcomponent level TOCcomponent authorplace in serial series (as in Chapter one of eight)number in total series (as in Chapter one of eight)component title, subtitle etc.print start and end page numbersessential non-revenue apparatus
– identifiers for other components which would always ship with this fragment - notes or bibliography section, maps section, index, front-matter etc.
BISG Annual Meeting 6 November 2007 Michael Holdsworth
the Identifiers agenda
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1. best-practice and use-cases2. ISTC3. inclusive commercial bibliographical
services4. ONIX for digital products5. ONIX for fragments6. metadata for marketing collateral
BISG Annual Meeting 6 November 2007 Michael Holdsworth
978-0-1234567-7-Xmarketing collateral978012345677X_excerpt.pdf978012345677X_table_of_contents. xml978012345677X_index.pdf978012345677X_frontmatter.pdf978012345677X_cover.jpg978012345677X_poster.pdf978012345677X_widget.htm978012345677X_thumbnail.gif978012345677X_galley.pdf978012345677X_author_podcast.m4a978012345677X_promo_video.avi
BISG Annual Meeting 6 November 2007 Michael Holdsworth
the Identifiers agenda
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1. best-practice and use-cases2. ISTC3. inclusive commercial bibliographical
services4. ONIX for digital products5. ONIX for fragments6. metadata for marketing collateral7. ‘actionable ISBN’
BISG Annual Meeting 6 November 2007 Michael Holdsworth
BISG Annual Meeting 6 November 2007 Michael Holdsworth37
10.978.12345/99990
Handle system’s directory indicator
signifying a DOI is still required
DOI registrant- code identical to the ISBN
publisher-prefix
title number & check digit unchanged
978-1-2345-9999-0
the Identifiers agenda
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1. best-practice and use-cases2. ISTC3. inclusive commercial bibliographical
services4. ONIX for digital products5. ONIX for fragments6. metadata for marketing collateral7. ‘actionable ISBN’
BISG Annual Meeting 6 November 2007 Michael Holdsworth