1. in five short years published more than 10,000 titles, 2,000 authors partnered with more than 40...
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In Five Short Years
• Published more than 10,000 titles, 2,000 authors
• Partnered with more than 40 publishers globally
• More than 15 million downloads
• 90% of authors “in the money”
• Built a Proprietary Marketing Platform
• Launched a Direct to Consumer initiative
• Up-to-date metrics and data analysis
eBooks will be 50% of the US trade book
market by 2016 - PWC Media Report
An Expanding Market
450M eReaders and Tablets projected by 2016 - Business Insider
• Average eReader reads 24 books/year - Pew Research Center
• In 2016, Print & Digital book market worth $21 billion - 50% will be ebooks - PWC Media Report
• Smart Phone market to grow 37% to 187 billion units (95% penetration) and tablet market to grow 34% to 63 million units by 2018 - 2014 Technavio Market Report
• 43% of Americans read an ebook or other long form content on devices - Pew Research Center
A Focus on Backlist
With a combination of experience and innovation, Open Road promotes our author brands and their books through creative campaigns built around consumer marketing milestones and themes.
From the Backlist to the Bestseller List
Originally published
in 1955
2012 Bestseller
Originally published
in 1956
2014 Bestseller
Originally published
in 1969
2014 Bestseller
Originally published
in 1973
2014 Bestseller
Originally published
in 1982
2014 Bestseller
NEW YORK TIMES BESTSELLERS
CONFIDENTIAL
Discovery is the Key to Successful Publishing
CONFIDENTIAL
Milestone and Thematic Marketing
CONFIDENTIAL
Top-Tier Retail Promotion
CONFIDENTIAL
Social Media Expertise
CONFIDENTIAL
Publicity
2015 Direct to Consumer – Deals Newsletter
2015 Direct to Consumer – Content MarketingObjective: Build out content marketing as a core strategy leading to sales, subscriptions and engagement with consumers. Launch Feed Your Need to Read April 2015.
CONFIDENTIAL
Direct to Consumer – Content Communities
June 22, 2015