1 internal | pt-ac/mkp-pa1 | 25/05/2012 | © robert bosch gmbh 2011. all rights reserved, also...

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1 Internal | PT-AC/MKP-PA1 | 25/05/2012 | © Robert Bosch GmbH 2011. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. Sales Release – SDS Plus 3 New Accessories Hammer drill bit, SDS-plus plus-3 +30% longer lifetime* - a very price competitive long life drill bit *in concrete vs. the predecessor B8

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Page 1: 1 Internal | PT-AC/MKP-PA1 | 25/05/2012 | © Robert Bosch GmbH 2011. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

1 Internal | PT-AC/MKP-PA1 | 25/05/2012 | © Robert Bosch GmbH 2011. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

Sales Release – SDS Plus 3

New Accessories Hammer drill bit, SDS-plus plus-3 +30% longer lifetime* - a very price competitive long life drill

bit

*in concrete vs. the predecessor B8

Page 2: 1 Internal | PT-AC/MKP-PA1 | 25/05/2012 | © Robert Bosch GmbH 2011. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

2 Internal | PT-AC/MKP-PA1 | 25/05/2012 | © Robert Bosch GmbH 2011. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

Sales Release – SDS Plus 3  

Product Information

User Insights User Benefits Reason Why

I have to drill almost everyday. Depends on the work, sometimes I even drill for the whole day. Therefore, the drill bit has to have a long life. Normally a drill bit from a well-known brand is always good for me.

Nevertheless, I’m not earning that much money and I always have one eye on the price tag when I buy a drill bit.

I want a long life drill bit, and I also want to save money as much as possible

+30% longer lifetime* - a very price competitive long life drill bit

High durable centric carbide tip Break resistant flute design PGM certified quality Made by Bosch

*in concrete vs. the predecessor B8

Page 3: 1 Internal | PT-AC/MKP-PA1 | 25/05/2012 | © Robert Bosch GmbH 2011. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

3 Internal | PT-AC/MKP-PA1 | 25/05/2012 | © Robert Bosch GmbH 2011. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

Sales Release – SDS Plus 3  

1. High durable centric carbide tip for long drilling life and good guidance when drilling

2. Break resistant flute design for long drilling life

3. PGM certified quality

plus-3: +30% longer lifetime - a very price competitive long life drill bit

Page 4: 1 Internal | PT-AC/MKP-PA1 | 25/05/2012 | © Robert Bosch GmbH 2011. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

4

Why should the dealer buy the product Attractive price Comparable long lifetime to “made in EU” product Very professional/quality looking - Centric tip, 4 flute and

good finishing, easy to sell out to users

Internal | PT-AC/MKP-PA1 | 25/05/2012 | © Robert Bosch GmbH 2011. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

Sales Release – SDS Plus 3  

Why should the user buy our product Attractive price Comparable long lifetime to “made in EU” product

Page 5: 1 Internal | PT-AC/MKP-PA1 | 25/05/2012 | © Robert Bosch GmbH 2011. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

5 Internal | PT-AC/MKP-PA1 | 25/05/2012 | © Robert Bosch GmbH 2011. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

Sales Release – SDS Plus 3  

Product replacement Replaces the following product: B8

Identify main differences: Price: Depends on specific country strategy Performance: +30% longer lifetime in concrete Features: Centric carbide tip, patented 4 flute Packaging: Same as B8‘s

Ramp down plan for the old product: Available in IDC until 31/08/2012

Page 6: 1 Internal | PT-AC/MKP-PA1 | 25/05/2012 | © Robert Bosch GmbH 2011. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

6 Internal | PT-AC/MKP-PA1 | 25/05/2012 | © Robert Bosch GmbH 2011. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

 

Applications1. Electrical Installation

Drilling holes for the setting of plugs and anchors

Purpose: Mounting of cable channel, solar panel, passing power cables through walls etc.

Fixings: Wall plug > metal anchors > concrete screw > chemical anchor > through holes

Drilling directions Horizontal > Vertical upwards > Vertical downwards

Material: Masonry > Concrete > Rebar > Stone

Sales Release – SDS Plus 3

Page 7: 1 Internal | PT-AC/MKP-PA1 | 25/05/2012 | © Robert Bosch GmbH 2011. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

7 Internal | PT-AC/MKP-PA1 | 25/05/2012 | © Robert Bosch GmbH 2011. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

 

Applications2. Venting/Air Conditioning Installation

Drilling holes for the setting of plugs and anchors

Purpose: Mounting of venting pipes, fix compressors etc.

Fixings: Metal anchors > chemical anchor > through holes concrete screw > Wall plug

Drilling directions Vertical upwards > Vertical downwards > Horizontal

Material: Concrete > Rebar > Masonry > Stone

Sales Release – SDS Plus 3

Page 8: 1 Internal | PT-AC/MKP-PA1 | 25/05/2012 | © Robert Bosch GmbH 2011. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

8 Internal | PT-AC/MKP-PA1 | 25/05/2012 | © Robert Bosch GmbH 2011. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

 

Applications3. Sanitary installation

Drilling holes for the setting of plugs and anchors

Purpose: Mounting of bathtub, toilet, washbowl, millow etc.

Fixings: Metal anchors > Wall plug

Drilling directions Horizontal > Vertical downwards

downwards > Material: Masonry > Concrete > Rebar > Tiles

Sales Release – SDS Plus 3

Page 9: 1 Internal | PT-AC/MKP-PA1 | 25/05/2012 | © Robert Bosch GmbH 2011. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,

9 Internal | PT-AC/MKP-PA1 | 25/05/2012 | © Robert Bosch GmbH 2011. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.

 

Applications4. General Construction

Drilling holes for the setting of plugs and anchors

Purpose: Planting rebar, mounting façade wall, sleepers etc

Fixings: Metal anchors > chemical anchor > through holes concrete screw > Wall plug

Drilling directions Horizontal, Vertical downwards, Vertical upwards

Material: Concrete > rebar > masonry > stones

Sales Release – SDS Plus 3