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INTERNET USAGECHAPTER 3

Presented by: Eyad Almassri

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The Internet, Intranets & Extranets

The Internet. From about 50 million Internet users in 1997, there could be as many as 750 million by 2007.

Intranets utilize information technology to provide organizations with internal communication systems.

Extranets combine intranets with the Internet to create a powerful interorganizational systems for collaboration.

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Definition:• A network made up of millions of

smaller private networks each with the ability to operate independent of, or in harmony with, all the other millions of networks connected to the Internet

Internet

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Usual purposes of the Internet

• For email and file transfer with the addition of the World Wide Web

• Provides an excellent vehicle for information dissemination

• Promotion of products and services on a public web site

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There are two major aspects to organization’s planned use of

the Internet:1. Accessing content and using services on

the Internet

Organization operates as client• Perform searches product and

services • Make payments• Track shipments

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There are two major aspects to organization’s planned use of

the Internet:1. Accessing content and using services on

the Internet

Who they access to the net?• Through modems on PCs • ISDN (Integrated Services Digital

Network)• DSL (Digital Subscriber Line)• T-1 (T-Carrier) Line

Depending on the amount of access

the organization expects

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There are two major aspects to organization’s planned use of

the Internet:2. Providing content and services on the

net

The organization has or is ready to have a web site on the internet

• The server may be co-located at ISP (Internet Service Provider) of the organization

• Web site may reside on a shared web server hosted and maintained by another organization

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Effective Organizations Set Goals at Many Different

Levels

World Wide Web council • To plan the Internet in regards of

organizations Mission statement and StrategyNetwork / Systems administration

• To maintain the LAN and the Internet connectivity

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Providing content and services on the net

In order to access content :• Standard web browser • LAN• Ethernet Hubs to connect multiple

systems to the Ethernet LAN• Routers to connect to the Internet

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The criteria of providing access to the Internet

• To serve static web pages with organization information

• To provide transaction capabilities (24 hours/day, 7 days/week)

Mirrored site Plan for hot backup

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The ways that information of organization makes publicly available

via• Brochures • Advertisement• Direct mailing • Videotapes and other media

All these information can have place on the web site

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A well-designed public web site is organized in a

meaningful way

Focus on how best to communicate the

organizations Mission and message to intended

audience

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Public web site of an organization becomes more

complicated if:• There are more than one type of service or

product• Serve more than one community • Itself consist of multiple organizations

Reasons • Present information by product category or

by division • The site must reflects the corporate image

that the organization want to portray • To decide the site will provide customer

and/or technical support

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Internet Business StrategyInternet Strategic Planning

Set Strategic

Goals

release

Measurable Objectives

Measurable Criteria

Testing by Beta

CustomersDevelopment

FeedbackAnalyzing the results

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Developing an Internet Business Strategy

1. examining current business model

2. modifying marketing strategy3. expanding or realigning

distribution channels4. reviewing profit model5. developing strategic plan for

organization’s use of the Internet

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Internet Budget

Web sites are categorized - based on its functionality - into the following types:

1. Promotional sites : These sites provide information and advertising on an organization's products and services. Often, these are hosted by a service the company uses

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Internet Budget

Web sites are categorized - based on its functionality - into the following types:

2. Content sites : These sites provide updated information, which may be news, weather, entertainment, stock quotes, or other business information

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Internet Budget

Web sites are categorized - based on its functionality - into the following types:

3. Transactional sites : These sites provide interactive online experience for web visitors, including such activities as shopping, banking, travel, and accommodation reservations, and customer service and support

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Range of costs for the lunch and the operation of the first year:

Component /Service Promotional sites

Content sites Transactional sites

1 Hosting 6,000-36,000 -------------- --------------2 Hardware -------------- 5,000-100,000 50,000-150,0003 Software -------------- 5,000-150,000 25,000-250,0004 Network

Connectivity -------------- 7,000-41,000 15,000-65,000

5 Content Development

20,000-150,000 25,000-200,000

50,000-750,000

6 Management 50,000-150,000 50,000-150,000

100,000-250,000

7 Sales and Marketing 25,000-100,000 25,000-100,000

100,000-200,000

8 Advertising and PR 5,000-200,000 20,000-250,000

75,000-500,000

9 Technical Development

-------------- -------------- 50,000-500,000

Total 106,000-636,000

137,000-992,000

465,000-2,665,000

Internet Budget

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Moving to the Web Establishing a World Wide Web council is

the first step

• To plan the Internet in regards of organizations Mission statement and Strategy

• Brings representatives of each major group in the organization together to provide input to the design, organization, and development of the Web Site

• Provide valuable guidelines, to make the site accurately reflects the image intended

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Moving to the Web Its very important to have the right

resources

If the organization does not have

in-house resources For sure it should

Look for Out-sources