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1 Introduction Administration 1. Confirm Group Assignments http://courses.fas.harvard.edu/sum/32268 2. Multiple Choice Questions: www.mhhe.com/hill 3. Report Proposals due June 30 th unique country, unique product, clear “pitch” & expertise (i.e. each team member) Assignment #1: “Culture” Comments Chapter 4: Ethics in International Business Case Study: Nike: The Sweatshop Debate Chapters 5 & 6: International Trade Theory & The Political Economy of International Trade WTO “Music in Bars” & “Broom Corn Brooms” (time permitting)

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Page 1: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

1

Introduction Administration

1. Confirm Group Assignments http://courses.fas.harvard.edu/sum/32268

2. Multiple Choice Questions: www.mhhe.com/hill3. Report Proposals due June 30th unique country, unique product,

clear “pitch” & expertise (i.e. each team member) Assignment #1: “Culture” Comments Chapter 4: Ethics in International Business Case Study: Nike: The Sweatshop Debate Chapters 5 & 6: International Trade Theory & The

Political Economy of International Trade WTO “Music in Bars” & “Broom Corn Brooms” (time

permitting)

Page 2: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

2

Interesting Comments Sweden is very accepting of refugees In Mexico relationships are very important. Trinidad & Tobago has a lot of oil and natural gas. Venezuela is a mix of many cultures. Jante Law in Norway (10 Rules) Summarized Don't think

you're anyone special or that you're better than us. France has been more accepting of other cultures. FDI in Pakistan is more complicated. Germany East vs. West

http://www.todaytranslations.com/international-business

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Cultural Lens As you do business internationally, think about

the cultural lens your customers, employees, suppliers, & politicians see your company through…

Image source: http://www.visionaryblogging.com/wp-content/uploads/magnifying-glass-eye.jpg

Page 4: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

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“Nail House”

http://www.metro.co.uk/news/40673-home-becomes-an-island-in-building-rowhttp://environmentdebate.wordpress.com/2007/03/08/one-chinese-mans-battle-to-save-his-environment/

Update: torn down April 2007, they accepted an apartment in the Shapingba district of downtown Chongqing, similar in size to their old one

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Property Law (October 1, 2007)

"The new Property Law ... really encouraged us to fight for what we deserved," he told Asia Times Online. "It really encouraged us to fight for what we deserved. We felt more confident than before after the Property Law was passed in March. The new law says that private property has the same rights as public property. What they were trying to do was to tear down our apartments forcefully and it was against the law and wasn't for any public benefit. It was totally for commercial activity." – Zhang Lian Hao & Cai Zhu Xiang (Shenzhen Nail House Owners)

Yang, who now runs a metal trading company, showed law books he has been reading, including copies of China's constitution, and the new Property Law.

"I was 'forced' to read the Property Law," Yang told Asia Times Online. "I had no choice, I have to protect my property. It says clearly in the law that our property should be protected and we have the rights to decide what we want to do with it as long as it is according to the law. If this law had not been issued after the 13 years of discussion, then democracy and a just legal system were not going to become true in China. The Property Law is very helpful to ordinary people.“- Yang Bing Hui (Shenzhen Nail House Owner)

http://www.atimes.com/atimes/China_Business/IK02Cb01.html

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Avatar

http://news.xinhuanet.com/english/2010-01/13/content_12804107.htm

BEIJING, Jan. 13 (Xinhua) -- While most of the global audience are enjoying the dazzling 3-D experience of the Hollywood blockbuster "Avatar," some Chinese see it from a very different angle: a successful battle against forced eviction.

Page 7: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

7

Wendy Jeffus

Harvard Summer School

Chapter 4: Ethics in International Business

Page 8: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

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What are “business ethics”? The accepted principles of right or wrong

governing the conduct of business people.

Page 9: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

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Ethics in the Classroom

http://www.morris.umn.edu/academic/philosophy/Photos/ethics.jpg

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What would you do? Imagine that you are asked to pay a small amount of

money to get your company’s product into a foreign country…

What if the bribe expedites the delivery of a life saving machine?

– What if that machine is for your mother? Would you sell patent-infringed drugs to less

developed countries? Or allow a 12 year old to work in a factory? Would you buy pirated CDs? Or buy a fake Louie Vuitton product?

Page 11: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

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The Bottom Line Ethics is not an easy subject to discuss, but it is

an IMPORTANT subject to discuss!

Page 12: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

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The Big Picture… Ethical situations often revolve around the

following issues:– Employment Conditions (Human Rights)– Pollution– Corruption

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Employment A question that international managers face is: What

standards should they apply?– Hours worked per day– Pay levels

Another question: What distance should the firm’s ethical policy reach?

– Home market vs. – Foreign subsidiary vs. – Subcontractor vs.– Supplier vs.– Your customers?

Page 14: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

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Human Rights UN Universal Declaration of Human Rights Established in May 2006.

– 47 countries– Replaced the Commission on Human Rights

Stresses the importance of ending the double-standards of the earlier organization.

Some (of the many) Articles:– Everyone, without any discrimination, has the right to equal pay for equal work– Everyone who works has the right to earn an existence worthy of human dignity,

and supplemented, if necessary, by other means of social protection– Everyone has the right to form and to join trade unions.

http://www.ohchr.org/english/bodies/hrcouncil/

Page 15: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

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The Environment “The environment is a public good that no one owns...

but almost anyone can harm.”

The Tragedy of the Commons – 16th century England, “the Commons” were used as a pasture…

the poor allowed their livestock to feed on the grass to supplement their income, but over-grazing lead to the loss of the ability to sustain the livestock.

Page 16: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

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Corruption Corruption (typically relates to bribes paid or

demanded). CPI – Corruption Perceptions Index.

– Transparency International estimates that $400B is spent on bribes for government contracts each year.*

Foreign Corrupt Practices Act (1977)– Outlawed paying bribes to get business… but does

not include “facilitating payments”

www.transparency.org, *Figure is worldwide, noted from Hill, Chapter 2, p. 51.

Page 17: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

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Unrealistic Goals The book relates corruption and ethics to

unrealistic goals on the part of management.

I think that’s a weak excuse….

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My Advice… MANY jobs have “unrealistic goals”

In addition, some employees take enormous risks (it isn’t good for you OR for the company)!

Pass it up.– Only the CEO of the company should make decisions regarding

these “gray areas”

Start to apply for another job!

Think of Creative Solutions!– Example: Adoption in Ukraine

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Moral Obligations Moral obligation is related to power and social

responsibility. (Companies should favor decisions that have good economic and social consequences).

“Power is morally neutral. It is how power is used that matters.”

BP has a 33.15% working interest in Salah Gas – Algeria.

– Built two desalination plants to provide drinking water for the local community and distributed containers so they could take the water from the plant to their home.

Page 20: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

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Moral Obligation Why I COMPLETELY DISAGREE with one

sentence in your book…

“There was no economic reason for BP to make this social investment, but the company believes it is morally obligated to use its power in constructive ways.”

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Moral Obligation IT MAKES ECONOMIC SENSE!

http://www.bp.com/sectiongenericarticle.do?categoryId=426&contentId=2000566

Page 22: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

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Ethical Decisions Make Economic Sense! A relatively new (and exciting) concept is that

strategy, marketing & ethics can be communicated to shareholders in financial terms!

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Ethical Business is GOOD Business! Reduces legal expenses Increases employee pride and productivity Reduces costs associated with strikes and

boycotts Improves relationships

– With suppliers, governments, regulatory bodies, activist groups, etc.

Reduces “rework” costs Consumers want to buy products from ethical

companies!

Page 24: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

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Ethical Dilemmas What is an ethical dilemma?

A situation in which none of the available alternatives seems ethically acceptable.

Example: Classic “Trolley Problem”– You’re in the control booth and see two trains coming towards

each other. Tragedy is unavoidable. 1) If you (do nothing) don’t switch: 5 of your workers die 2) If you (act) switch: 1 worker dies. Dilemma: Do you flip the switch or not?

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A Big Issue. Many of the ethical issues and dilemmas in

international business are due to the fact that political systems, law, economic development, and culture vary significantly from nation to nation.

“When in Rome” is not a good long term strategy!

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The Role of “the Law”… “The law” plays a big role in determining what is

acceptable…

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Some examples… Zheng Xiaoyu, 62 Court found that 8 Pharmaceutical companies had paid

Zheng over $832,000 between 1998 to 2005. China's former food and drug safety chief was given a

death sentence for taking bribes and approving unsafe medicines.

Hainan Kongliyuan Group– The company acquired 277 approvals of medicines from the

SFDA.

http://www.usatoday.com/news/world/2007-05-29-china_N.htmhttp://english.people.com.cn/200704/08/eng20070408_364736.htmlhttp://news.xinhuanet.com/english/2007-07/10/content_6353536.htm

He was executed on July 10, 2007 for corruption.

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Some examples… Ken Rice Court found him guilty of securities fraud in the Enron's

2001 collapse. Former CEO of Enron's broadband division was

sentenced to 27 months in prison on June 18, 2007. Rice becomes the ninth ex-Enron executive to receive a

jail term after pleading guilty to crimes

http://money.cnn.com/2007/06/18/news/newsmakers/enron.reut/index.htmhttp://www.msnbc.msn.com/id/19293341/http://money.cnn.com/2006/02/14/news/companies/enron/index.htmhttp://www.usatoday.com/money/industries/energy/2006-02-12-ken-rice-usat_x.htm

Rice pleaded guilty and agreed to cooperate with prosecutors in hope of securing a lighter prison sentence. Rice has pleaded guilty to a single count of securities fraud, agreeing to pay nearly $15 million, and faces up to 10 years in prison.Enron's 2001 bankruptcy was the largest in history at the time and was the first of a wave of business scandals that shook corporate America and led to the passage of tough new disclosure laws.Enron was once the nation's seventh-largest company.

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150 Years in Prison 71 year old Bernard Madoff sentenced.

http://www.bloomberg.com/apps/news?pid=20601087&refer=top_news&sid=aCaVUDaGGcAY

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CEOs & Politicians behind bars… Former WorldCom Inc. Chief Executive Officer Bernard

Ebbers, 67, is housed at the Federal Correctional Institution in Oakdale, Louisiana. John Rigas, 84, the ex-CEO of Adelphia Communications Corp., is imprisoned at the Federal Correctional Institution in Butner, North Carolina.

July 2001, Brian Herron (Minneapolis) admitted to accepting a $10,000 bribe, spent 1 year in prison. The former president of the New Orleans City Council is serving a 3-year federal prison sentence for taking $15,000 in bribes.

http://www.bloomberg.com/apps/news?pid=20601087&refer=top_news&sid=aCaVUDaGGcAYhttp://en.wikipedia.org/wiki/Minneapolis_City_Councilhttp://www.chicagotribune.com/news/chi-corruption-louisiana_wittmar27,0,2957672.story

Page 31: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

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The Cockroach Theory For every one you see, hundreds more are

hiding in the woodwork…

Page 32: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

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Beyond “the Law” While the law functions as a way to determine

what is wrong…

The foundation for ethical behavior must be set within an organization.

Page 33: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

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The Roots of Un/Ethical Behavior

Process based on cost, delivery, and product quality (should also considerhidden risks: environment, human rights, corruption)

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New Area of Ethics: NeuroEthics “Will airport security staff ask travelers if they are

terrorists while scanning their brains? If so, the science had better be awfully good.”*

– Steven Laken, CEO of No Lie MRI in Framingham, MA is working to commercialize the polygraph test.

* Source Wired Magazine, “Mind Readers” June 2008, pp. 120-128

Page 35: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

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Managerial Implications What can an international business can do to make

sure ethical issues are considered? 1. Hire and promote people with a well-grounded

sense of personal ethics2. Build an organizational culture that places a high

value on ethical behavior3. Make sure that leaders within the business not only

articulate the rhetoric of ethical behavior, but also act in a manner that is consistent with that rhetoric

4. Implement decision-making processes that require people to consider the ethical dimension of business decisions

5. Develop moral courage.

Page 36: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

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Moral Courage Enables managers to walk away from a decision that

is profitable, but unethical Gives an employee the strength to say no to a

superior who instructs her to pursue actions that are unethical

Gives employees the integrity to go public to the media and blow the whistle on persistent unethical behavior in a company

– Does not come easy and employees have lost their jobs when acting on this courage

Page 37: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

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Whistleblowers Dr. Jeffrey S. Wigand - became known as a

whistleblower when on the CBS news program 60 Minutes he exposed his company's practice of 'impact boosting': intentionally manipulating the effect of nicotine in cigarettes.

Dr. Frederic Whitehurst - uncovered and reported scientific misconduct which forced the FBI crime lab to agree to forty major reforms

Paul van Buitenen - drew the attention of a Member of the European Parliament to the irregularities, fraud and mismanagement within the Commission in 1998

Sources: www.whistleblower.org, www.wikipedia.org, http://www.jeffreywigand.com/index.php; http://www.paulvanbuitenen.nl/?pag=145&siteid=145

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Recent Whistleblowers Allen Davis, a former quality assurance manager at the

company's navigation systems division in Salt Lake City, alleged that Northrop failed to ensure that the electronic parts would function in the extreme temperatures required for military and space uses. Case settled June 24, 2010 for $12.5M.

June 26, 2010 Tampa-based WellCare Health Plans Inc. has agreed to pay $137.5 million to the U.S. Department of Justice and other federal agencies to settle civil lawsuits accusing the company of overcharging for its Medicaid and Medicare programs. The whistle-blowers are entitled to receive 15 to 25 percent of any settlement.

http://articles.latimes.com/2010/jun/24/business/la-fi-northrop-20100624http://www.tampabay.com/news/health/wellcare-health-plans-strikes-1375-million-settlement-challenged-by-new/1104947

Page 39: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

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Code of Ethics Companies can strengthen the moral courage of

employees by committing themselves to not retaliate against employees who exercise moral courage, say no to superiors, or otherwise complain about unethical actions.

For example, consider the following extract from Unilever’s code of ethics:

– “Any breaches of the Code must be reported in accordance with the procedures specified by the Joint Secretaries. The Board of Unilever will not criticize management for any loss of business resulting from adherence to these principles and other mandatory policies and instructions. The Board of Unilever expects employees to bring to their attention, or to that of senior management, any breach or suspected breach of these principles. Provision has been made for employees to be able to report in confidence and no employee will suffer as a consequence of doing so.”

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Take a Break… Nike teams if you haven’t done so, load your

presentations on the desktop, grab a drink, meet your classmates…

see you in 10 min.

Image source: http://www.graduatejunction.net/images/take_a_break.jpg

Please turn in your Cultural Quizafter the break

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Case Presentation Nike: The Sweatshop Debate

Present a 5-10min (timed) assessment of the case (answer case questions)

All group members must participate.

http://www.youtube.com/watch?v=pgl7vDZ-jF8

Source: http://www.globalexchange.org/campaigns/sweatshops/nike/

Page 42: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

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Wendy Jeffus

Harvard Summer School

Chapter 5: International Trade Theory

Page 43: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

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Overview of Trade Theory Free trade occurs when a government does not attempt to

influence, through quotas or duties, what its citizens can buy from another country or what they can produce and sell to another country.

– Example the U.S. has several types of quotas from absolute to tariff-Rate quotes.*

Examples: Anchovies; Brooms; Ethyl alcohol; Milk and cream; Olives; Tuna; Upland cotton; etc.

The benefits of trade allow a country to specialize in the manufacture and export of products that can be produced most efficiently in that country.

*See US Customs and Border Protection website: http://www.cbp.gov/ImageCache/cgov/content/publications/quotas_2edoc/v1/quotas.doc

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Mercantilism Mid 16th century – First theory of trade

– Goal: balance-of-trade surplus (i.e. maximize exports minimize imports)

– Believed in a zero-sum game – A nation’s wealth depends on accumulated treasure

Gold and silver were the currency of trade

In 1776 Adam Smith attacked Mercantilism with his book Wealth of Nations.

Photo source: wikkipedia.org

Page 45: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

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Theory of Absolute Advantage Proposed in 1776 by Adam Smith (Wealth of Nations):

– Suggests countries differ in abilities, therefore specialization leads to more for everyone

A country should produce only goods where it is most efficient, and trade for goods where it is not efficient

Trade between countries is, therefore, beneficial – Key assumption: there is an absolute balance among

nations

See example on next slide

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Example: Absolute AdvantageSri Lanka (100 units of Labor)Requires 10 units of labor per ton

of wheat & 4 units of labor per ton of tea

Max Output is 10-wheat or 25-tea**************************************At 50% Allocation:Sri Lanka: 5-wheat and 12.5-tea

With specialization:Sri Lanka: 25-tea

USA (100 units of Labor)Requires 5 units of labor per ton of

wheat & 20 units of labor per ton of tea

Max Output is 20-wheat or 5-tea****************************************At 50% Allocation:USA: 10-wheat and 2.5-tea

With specialization:USA: 20 wheat

Total World Output (before specialization): Total World Output (before specialization): 15-wheat15-wheat and and 15-tea15-tea

Total Output (after trade): Total Output (after trade): 20-wheat20-wheat and and 25-tea25-tea

Source: Dr. Chugh’s class notes

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Theory of Comparative Advantage 19th century – David Ricardo (Principles of Political Economy, 1817) Unrestricted free trade brings increased world production Free trade stimulates economic growth creating dynamic

gains for both countries– Efficiency of resource utilization leads to more productivity. Makes

better use of resources.– A country should import even if it is more efficient in producing a

product. Look to see how much more efficient. Only trade if comparatively more efficient.

Makes better use of resources Trade is a positive-sum game

See example on next slide

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Example: Comparative AdvantageSri Lanka (100 units of Labor)If 10 units of labor per ton of wheatAnd 10 units of labor per ton of tea Max is 10-wheat or 10-tea***************************************At 50% Allocation:Sri Lanka: 5-wheat and 5-tea

With specialization:Sri Lanka: 0-wheat and 10-tea

USA (100 units of Labor)If 4 units of labor per ton of wheatAnd 5 units of labor per ton of tea Max is 25-wheat or 20-tea****************************************At 50% Allocation:USA: 12.5-wheat and 10-tea

With specialization:USA: 18.75-wheat and 5-tea or 17.5-wheat and 6-tea

Total output (before trade): Total output (before trade): 17.5-wheat17.5-wheat and and 15-tea15-tea

Total output: Total output: 18.75-wheat18.75-wheat and and 15-tea 15-tea OROR 17.5-wheat 17.5-wheat andand 16-tea 16-tea

Source: Dr. Chugh’s class notes

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Extensions of the Ricardian Model Immobile resources:

– Resources do not always move easily from one economic activity to another. For example can we easily shift from producing tea to wheat?

Will a textile worker from South Carolina be happy (or able) to start writing software for Microsoft?

Diminishing returns:– Diminishing returns to specialization suggests that after some point, the

more units of a good the country produces, the greater the additional resources required to produce an additional item.

For example, some land is better suited for wheat, as specialization requires additional resource allocation, the return per resource unit might be lower.

In addition, not all goods use the same amount of resources (i.e. coca might use more land and less labor than another traded good, like rice).

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Heckscher-Olin Theory 20th century Comparative advantage arises from differences in

national “factors endowments”– i.e. land, labor, & capital

Note: Factor endowments can be impacted by government policy – (i.e. minimum wage)

Export abundant resources and import scarce resources Export goods that intensively use factor endowments

which are locally abundant Patterns of trade are determined by differences in factor

endowments - not productivity Remember, focus on relative advantage, not absolute

advantageInterested students might want to view Dr. Mankiw’s Blog:http://gregmankiw.blogspot.com/2007/04/ricardo-vs-heckscher-ohlin.html

Page 51: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

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Trade Ruler Game http://nobelprize.org/educational_games/

economics/trade/index.html

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Product Life-Cycle Theory 1966 – Raymond Vernon Attempt to explain trade patterns. Stage 1: Introduction

– New products are introduced to meet local (i.e., national) needs, and new products are first exported to countries with similar needs, preferences, and incomes.

Stage 2: Growth – A copy product is produced elsewhere and introduced in the home country to

capture growth in market. This moves production to other countries, usually on the basis of cost of production.

Stage 3: Maturity – The industry contracts and concentrates -- the lowest cost producer wins in this

stage. Stage 4: Decline

– Poorer countries constitute the only markets for the product. Therefore many declining products are produced in less developed countries.

Examples: Medical Equipment, Sony’s Electronic Book

Photo: http://www.primedic-ltd.com/home.html

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New Trade Theory 1970’s – Attempted to solve the difference

between predictions and real-world trade flows.– Economies of scale (the price per unit declines)

Microsoft spread the fixed cost of developing software (~$1B for a new version of Windows) over 100 M users.

– First mover advantages (sometimes only a handful of companies are required to meet world demand so the first-movers win)

Microsoft, Airbus/Boeing Implications of New Trade Theory:

– Role of the government Strategic trade policy (i.e. government subsidies, infant

industry arguments)

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National Competitive Advantage 1990 – Michael Porter, HBS: The theory attempts to analyze the

reasons for a nation’s success in a particular industry Factor Endowments

– Basic Factors – Natural resources, climate, location, demographics– Advanced Factors – Communication infrastructure, skilled labor, research

facilities, technological know-how Demand Conditions

– Domestic demand Relating & Supporting Industries

– Absence/Presence of suppliers & related industries (Clusters) Firm Strategy, Structure, & Rivalry

– Domestic rivalry & government policies on creating, organizing, and managing companies

Porter recognizes two additional variables: Chance and Government

Source: http://www.hno.harvard.edu/gazette/2000/12.07/01-michaelporter.html

In Germany & Japan engineers in top management positions drive quality & innovationWhat do finance exec’s drivein the U.S.?

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Capitalism You have two cows…

… And you sell one to buy a bull.

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The Mockery of Capitalism You have two cows…

… And you go public telling shareholders you have three cows, using letters of credit….

… You then execute a debt / equity swap with associated general offer so that you get all four cows back, with a tax deduction for keeping five cows…

…The milk rights of six cows are transferred via a Panamanian intermediary to a Cayman Islands company secretly owned by the majority shareholder, who sells the rights to all seven cows' milk back to the listed company.

…Your annual report says that the company owns eight cows, with an option on one more.

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The Mockery of Capitalism

…And meanwhile your original two cows have died, because you couldn’t afford to feed them.

Anonymous first source, although several websites have versions of this including:http://sharpgary.org/Cows.html

Page 58: 1 Introduction Administration 1. Confirm Group Assignments  2. Multiple Choice Questions:  3

58Source Google images search term: “jail”

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Factor Conditions

Related and Supporting Industries

Firm Strategy, Structure, and Rivalry

Demand Conditions

Factor Conditions

Related and Supporting Industries

Firm Strategy, Structure, and Rivalry

Demand Conditions

National Competitive Advantage

Japan•Consumer Electronics

Germany’s large pool of engineers

U.S. Biotech

India’s Movie Industry

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Porter’s Diamond

http://www.teagasc.ie/research/reports/foodprocessing/4984/eopr-4984.htm

Example: Irish Food Processing Industry

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Implications for Business

Location implications:– Disperse production activities to countries where they can be performed most efficiently

First-mover implications:– Invest substantial financial resources in building a first-mover, or early-mover advantage

Policy implications: – Promoting free trade is in the best interests of the home country, not always in the best

interests of the firm, even though many firms promote open markets

Porter’s theory should predict the pattern of international trade that we observe in the real world. Countries should be exporting products from those industries where all four components of the diamond are favorable, while importing in those areas where the components are not favorable

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Final Project Find out from www.cia.gov what the major

exports and trading partners are for your country.

Determine what your nation’s competitive advantages may include.

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Wendy Jeffus

Harvard Summer School

Chapter 6: The Political Economy of International Trade

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Barriers to Trade Both tariff and non-tariff trade barriers can limit

trade. A tariff is a lax levied on imports (or exports).

– Specific tariffs are levied as fixed charge for each unit imported. Example $3 per barrel of oil.

– Ad valorem tariffs are levied as a proportion of the value of the imported good. Example 8% on steel.

Non-tariff barriers to trade include: quotas, licensing requirements, documentation requirements, administrative fees, requirements on packaging, etc.

http://en.wikipedia.org/wiki/Non-tariff_barriers_to_trade

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Since the 2008 Crisis Ecuador has raised duties on 600 products Russia has increased import tariffs on used cars India has placed import tariffs on steel imports In addition, according to the World Bank 2/3

rds of the protectionist measures have been in the form of nontariff barriers (designed to get around WTO rules)

– Indonesia specified certain goods (clothes, shoes, and toys) can only be imported through 5 ports.

– Argentina imposed a license requirement on car parts, textiles and televisions.

– China has stopped food and drink products from Europe (citing safety standards)

– India has banned imports of toys from China for safety reasons. Developed nations have increased subsidies (the U.S., Britain,

Canada, Fran, Germany, Italy and Sweden gave over $45B in subsidies to car companies)

From International Business 8th Ed. Introduction to Chapter 6http://difference-between.com/business/duty-and-tariff/

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66Source: Anti-WTO website (http://www.thirdworldtraveler.com/WTO_MAI/WTO.html)

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Historical Perspective After WWII countries of the industrialized world, convinced that the

horrors of war were due in part to the isolationist economies of the 1930s, launched a series of institutions designed to prevent such policies from ever again holding sway over the world’s economies.

– The General Agreement on Tariffs and Trade (GATT) was at the center of this institutional framework.

GATT was a broad and overarching organization with the explicit mandate to reduce tariff barriers and thus expand global flows of trade.

– The World Trade Organization (WTO) was created by the Uruguay Round negotiations (1986-94).

Responsibilities: Arbitrating trade disputes & monitoring trade policies of member countries.

If offenders fail to comply with the arbitration panel’s recommendations, they may face penalty fees or trade sanctions.

– Sister organizations were the International Monetary Fund (IMF) and the World Bank. (Chapter 10)

IMF – sought to provide a stable structure for international monetary cooperation.

World Bank – charged with providing funds for war-ravaged economies to rebuild themselves.

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WTO (Main Features) The World Trade Organization (WTO) is the only global

international organization dealing with the rules of trade between nations.

Functions– Administers WTO trade agreements– Forum for trade negotiations (Handles trade disputes)– Monitors national trade policies– Provides technical assistance and training for developing

countries– Cooperates with other international organizations

Recent News:Russia’s possibly entry into the WTOhttp://www.npr.org/templates/story/story.php?storyId=128160125The WTO has ruled on subsidiaries to Airbushttp://www.google.com/hostednews/ap/article/ALeqM5goQ43HwAawkJhX892UjzQUeWZPogD9GKF4EG0

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Arguments For and Against WTOPros The system helps promote peace Disputes are handled

constructively– Rules make life easier for

everyone Freer trade provides more choice

of products and qualities– Trade raises incomes and

stimulates economic growth Governments are shielded from

lobbying– The system encourages good

government

Cons Companies are free to move

companies where environmental regulations are lax.

– Production is shifted to countries where worker’s rights are routinely violated.

The system is anti-democratic, by taking power away from elected governments.

What’s so great about having “more”?

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Seattle Riots: Nov. 29 1999

Susan Oseth was one of 240 members of the Sea Turtles taking part in a march from First Methodist Church to the vicinity of the Convention Center.

Source: Seattle Post “WTO Photo Gallery” http://seattlepi.nwsource.com/wtogalleries/

Seattle Police officers on horseback move back protestors outside the Convention Center.

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Seattle Riots: Nov. 30 1999

A delegate is attacked by protesters as they try to prevent the man's access to the organization's inaugural session.

Source: Seattle Post “WTO Photo Gallery” http://seattlepi.nwsource.com/wtogalleries/

A Seattle police officer aims a rubber-pellet weapon at a group of anti-WTO demonstrators.

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Seattle Riots: Dec. 7 1999

Demonstrators pack Pike Street downtown. (11/30)

Source: Seattle Post “WTO Photo Gallery” http://seattlepi.nwsource.com/wtogalleries/

Protesters waving an upside-down American flag position themselves in front of a police line

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Doha Round The Doha round began with a ministerial-level meeting in

Doha, Qatar in 2001, with subsequent ministerials in Cancún, Mexico (2003), and Hong Kong, China (2005).

– The 2003 Cancún talks — intended to forge concrete agreement on the Doha round objectives — collapsed after four days during which the members could not agree on farm subsidies and access to markets.

South Korean Farmers and Fisheries President Lee Kyung Hai committed suicide on the first day of the conference in protest of the price distorting agricultural subsidies of the EU and US.

Recent News:– 28 June 2010: Final comments of this week’s G8 meeting dropped

a promise to finish the so-called Doha round of global trade talks this year, and for the first time backed bilateral trade and regional pacts

http://www.ft.com/cms/s/0/ac210050-8251-11df-9467-00144feabdc0.html

http://www.wto.org/english/tratop_e/dda_e/dda_e.htm

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Hong Kong Protests: Dec. 13, 2005

– As many as 2000 protesters demonstrated outside the Hong Kong Convention and Exhibition Centre, the location of the talks. Clashes with the police left at least 116 people injured, including 56 officers, although there were no critical injuries according to the authorities.

Photo source: www.all4all.org

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Recent G-20 Protestors Saturday, June 26th

http://www.ctv.ca/CTVNews/Canada/20100628/g20-notebook-ian-munroe-100628/

*The G20 was established in 1999, in the wake of the 1997 Asian Financial Crisis, to bring together major advanced and emerging economies to stabilize the global financial market. See: www.g20.org

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Examples of Disputes Agricultural products Alcoholic beverages Anti-dumping measures Apples Automobiles Bananas Beef Broom and corn brooms Ceramic floor tiles Cereals Cigarettes Coffee Computers Copyright

Gambling and betting Hormones, meat Minimum import prices Movie tax Music in bars Orange juice Patents Peaches Pet food Shrimp Sugar Tax treatment for exports Tax treatment on imports Water, bottled

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TimelineTimeline

60 days Consultations, mediation, etc45 days Panel set up and panellists appointed6 months Final panel report to parties3 weeks Final panel report to WTO members60 days Dispute Settlement Body adopts report (if no appeal)Total = 1 year (without appeal)60-90 days Appeals report30 days Dispute Settlement Body adopts appeals reportTotal = 1y 3m (with appeal)

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27 July 1999, the EC made a request to the Director-in-

Charge to determine the

composition of the Panel

15 June 2000 the report was

circulated

Example: Music in BarsExample: Music in Bars ComplainantComplainant: European Communities : European Communities RespondentRespondent: United States : United States Third PartiesThird Parties: Australia, Brazil, Canada, Japan, : Australia, Brazil, Canada, Japan,

SwitzerlandSwitzerland The problemThe problem: the US Copyright Act permits, under : the US Copyright Act permits, under

certain conditions, the playing of radio and television certain conditions, the playing of radio and television music in public places (bars, shops, restaurants, etc.) music in public places (bars, shops, restaurants, etc.) without the payment of a royalty fee. without the payment of a royalty fee.

26 January 1999, the

EC requested consultations with the

US

15 April 1999, the

EC requested

the establishm

ent of a panel

28 April 1999, the DSB deferred the

establishment of a panel

26 May 1999. Brazil,

Australia, Canada,

Japan and Switzerland

reserved their third-

party rights

a second request to establish a panel was made by the EC

6 August 1999, the Panel was

composed

DSB adopted the Panel Report at its meeting on 27 July

2000

17 months

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9 November 2001, the arbitrator

determined that the level of EC benefits which

were being impaired

amounted to Euro 1,219,900 per

year

24 August 2000 the U.S. informed the DSB that it

would implement the recommendati

ons over 15 months

15 January 2001 the Arbitrator determined that the reasonable

period of time for the US to implement the recommendations and rulings of the DSB in this case is 12

months from the date of the adoption of the panel report

23 October 2000, the EC requested that the reasonable period of

time for implementation be determined by means of binding

arbitration

24 July 2001, the DSB

agreed to the US proposal to extend the reasonable period of

time until 31 December

2001

23 July 2001, the US and the EC

notified the DSB of their agreement to pursue arbitration

in order to determine the level

of impairment of benefits to the EC as a result of the

Act

19 months

21 months24 months

30 months34 months

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26 February 2002, the parties

requested the arbitrator to suspend the arbitration proceeding

25 February 2002, the US submitted a status report

regarding implementation of the DSB recommendat

ions and rulings

18 January 2002, the parties

indicated, that they were engaged in

constructive negotiations and were hopeful of

finding a mutually satisfactory

solution 17 April 2002, the US

presented a status report indicating that it was

engaged in discussions with the EC to find a positive and mutually acceptable solution

to the dispute. The EC expressed its concern about

the US’ slow progress in implementation and

requested the US to provide more information in its next

status report

18 December 2001, the US indicated that it was engaged in productive discussions with the EC

with a view to resolving the

dispute before the end of the expiry of the reasonable

period of time

17 January 2002, the

US objected to the level of suspension

of obligations proposed by the EC

and requested the DSB to refer the matter to

arbitration

7 January 2002, on the grounds that that the US had failed to bring

its measures into conformity within the reasonable period of

time, the EC requested authorization to

suspend concessions

24 June 2002, the US presented a status

report on its progress in implementing the

DSB’s recommendations Australia also expressed its concern

about the delay and requested that any compensatory arrangement between the parties must be applied on a non-discriminatory basis

41 months

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11 November 2002, the US presented its status report

1 October 2002, the US presented its status report

24 June 2002 Australia

reiterated its concern about the delay by the US in implementing the recommendations

29 July 2002, the US reiterated its previous

statement - the EC acknowledged the

efforts being made by the US Administration, but expressed concern about the significant

delay.

23 June 2003, the US and the EC informed the DSB of a mutually satisfactory temporary

arrangement

28 November 2002 the US presented its status report

27 January 2003 the US presented its status report

The EC expressed disappointment with the lack of implementation by the US and urged the US to take rapid and concrete action to settle this dispute

53 months- about 4 ½ years later!

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Broom Corn Brooms

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A PROCLAMATION TO FACILITATE POSITIVE ADJUSTMENT TO

COMPETITION FROM IMPORTS OF BROOM CORN BROOMS- - - - - - -

BY THE PRESIDENT OF THE UNITED STATES OF AMERICA, WILLIAM JEFFERSON CLINTON

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The Trade Act (19 U.S.C. 2253) Pursuant to ….the Trade Act (19 U.S.C. 2253), and after taking into

account the considerations specified in section(s)…, I have determined to implement ….[a] duty [i.e., a tariff] on imported brooms, except whisk brooms, made wholly or in part of broom corn...

Such increase in, or imposition of, duty on such goods shall be

effective for a three-year period, and shall apply to imports from all countries, except Canada and Israel and developing countries that account for less than three percent of the relevant imports over a recent representative period.

[The U.S. broom corn industry must make] efforts …. to make a positive adjustment to import competition… (during this protected period.)

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…At the same time…"Trade has divided Americans for too long,"

President Clinton declared in his January 19, 1999 State of the Union address.

"We must find the common ground on which business, workers, environmentalists, farmers, and government can stand together. We must tear down barriers, open markets, and expand trade."

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The Broom Corn Broom Industry The corn broom industry employed 382 people

in 1995; down from about 600 five years earlier.

However, some observers though this was due more to the American consumer’s switch in preferences to plastic brooms.

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The Trade Act (19 U.S.C. 2253)…The President’s proclamation states:

– [The] “Imports of such brooms produced in Mexico, considered individually, accounted for a substantial share of total imports of broom corn brooms and contributed importantly to the serious injury caused by imports…”,

– but he also noted that “…such brooms produced in Canada did not so account or contribute." …

Note… Broom corn brooms from Mexico were typically valued at less than a

dollar and had entered free of tariffs so long as Mexico shipped not more than 121,478 dozen—or 1,457,736 brooms.

– Valued at $0.96, the duty free imports could amount to about $1.4 million.

– Over time, Mexican imports had grown to about $7 million.

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NAFTA… The cause of the American corn broom makers is helped by

language in NAFTA specifying that tariffs can be restored if American broom makers suffer. This was engineered by Democratic Rep. Glenn Poshard of Illinois, home of Arcola, the self-styled "Broomcorn Capital of the World."

– (Incidentally, no broom corn had been grown in Illinois or elsewhere in the U.S. for 20 years. It was virtually all imported from Mexico.)

In Alabama, broom corn making is also taken seriously, it is considered a traditional folk art and part of the region’s cultural heritage.

The Mexican corn broom industry is centered mostly in a poor region of the state of Nuevo Leon not far from the U.S. border.

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Retaliation… Early in December 1996, Mexico retaliated by boosting

"tariffs on eight U.S. products, including notebooks, wine coolers, brandy and Tennessee whiskey."

The WSJ claims retaliation doesn't make sense: why should Mexican children pay more for notebooks or grownups more for a cocktail.

*The “trapper keeper” a popular notebook is exported to Mexico froma company based in Virginia. (http://en.wikipedia.org/wiki/MeadWestvaco)

*California produces brandy & wine coolers for exporthttp://www.tastings.com/spirits/brandy.htmlhttp://en.wikipedia.org/wiki/E_%26_J_Gallo_Winery

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In January 1997, Mexico requested establishment of a dispute settlement panel under NAFTA Chapter 20.

The arbitral panel ruled in their favor, finding there was no merit to the Clinton administration claim.

Soon thereafter, President Clinton decided that the US "broom corn broom industry [had] not made adequate efforts to make a positive adjustment to import competition." Subsequently, the increased duties were dropped.

Though ultimately scrapped, the President had in fact imposed duties on Mexican corn brooms between December 2, 1996 and December 3, 1998.

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Broom Corn Brooms