1 kernochan centre for law, media and the arts columbia law school collective management of...
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Kernochan Centre for Law, Media and the ArtsColumbia Law School
Collective Management of Copyright: Solution or Sacrifice?
January 28, 2011
“Cross-Border Issues in Collective Management”Adriana Moscoso del Prado
SGAE, Spain
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THE “OFF-LINE” WORLD
CISAC + BIEM
RECIPROCAL REPRESENTATION AGREEMENTS
- Territoriality of the license
- National Scope
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THE “ON-LINE” WORLD
2000 CISAC World Congress / 2001 BIEM G. Assembly:
“Santiago & Barcelona agreements
- Territorial scope: Worldwide.
- Licensed repertoire: the sum of the repertoires of the CMS.
- Licensor: The CMS of licensees “economic residence”.
- Most favorable nation clause (MFN).
CMS communicated SA to the EC for validation
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EU.COMMISION REACTION
Statement of Objections (2004):
“Santiago agreements against Art 81 EU Treaty”: - Standardizes the RRA as regard their geographic authority
to license- Absolute territorial national exclusivity for CMS
- Eliminates competition between CMS - Reinforces national monopolies.- Prevents from offering different services.- Prevents the market from evolving in different directions
- Affects trade between member states
EU CMS Terminated the agreementsBack to the “off-line” system
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EU COMMISION REACTION
Recommendation. May 18 2005 (DG MARKT)Right holders can:- Join any collecting society in Europe irrespectively of
the economic residence of the right holder or the society.
- Select the territorial scope of a rights management mandate.
- Determine the online rights to be entrusted for collective management.
- Transfer multi territorial management of rights to another CRM
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EU COMMISION REACTION
Impact Assessment. 11.10.2005:3 options for cross border collective management of
online music services:
1) Do nothing
2) Eliminate territorial restrictions and customer allocation provisions in RRA (simulcasting)
3) Give right-holders the additional choice to appoint a collective rights manager for the online use of the musical works across the entire EU.
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EU COMMISION REACTION
DG COMP. CISAC Decision. 16 JULY 2008
- 2000 Complaint filed by RTL and Music Choice.
- RRA restrict competition by limiting the ability of CRM to offer their services to authors and commercial users outside their domestic territories.
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IIMPACT
Several multi-national music publishers have withdrawn online rights for collective management.
EU CRM have renegotiated their RRA (no membership clause, no exclusivity clause, no standardized territorial clause)
All author´s rights are no longer evidently available from collective management societies
Collecting societies compete with each other for repertoires and also territories (except their own)
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Pan-European single-repertoire licensors
27 multi-repertoire domestic licensors
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EU CROSS BORDER LICENSING
THE NEW LICENSING MAP IN EUROPE
CELASEMI+GEMA+PRS
PAECOLSONY+GEMA
DEALUNIVERSAL+SACEM
LICENSEE
NCMSNCMS
NCMSNCMS
NCMSNCMS
NCMSNCMS
LATIN ONE STOP
SHOPSGAE
WARNER PEDL
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From a fragmented territory to a fragmented repertoire.
Licensing not easier for users (+ 30 licensors):- More transactional costs- More legal uncertainty- Barriers to entry for new businesses
Clearing of rights much more complex for CRM
Risk for cultural diversity
Market: piracy and barriers to growth10
THE CONSEQUENCES
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SOME DATA
IFPI RECORDING INDUSTRY IN NUMBERS 2010Digital sales as percentage of trade value
Trade value 2009 (€m) Physical Digital Total Digital as
% of total SPAIN 128,2 22,9 151,1 15%
FRANCE 528,0 94,8 622,8 15%
UK 832,5 212,4 1.044,9 20%
GERMANY 934,4 112,0 1.046,4 11%
EUROPE 3.204,6 557,7 3.762,4 15%
US 1.841,2 1.443,7 3.284,9 44%
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SOME DATA
IFPI DIGITAL MUSIC REPORT 2011 1/4 internet users in EU visit unlicensed sites monthly. SPAIN:
45% of active internet users visiting unlicensed services No new artists in the top sales lists in Spain, since 2008 No Spanish artists in the top sales lists in EU since 2007. The market is about one third of its level in 2001. First semester of 2010. Online piracy rate:
MUSIC: 97,8%FILM: 77,1%VIDEOGAMES: 60,7%BOOKS: 35,1%
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?
HOW DO WE SOLVE THIS
MESS?
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From the market The creation of “Hubs”: ARMONIA, ICE... The creation of a Pan European Portal (CISAC) The directive satellite model (EBU proposal)
From the regulator GRD (Global Repertoire Database). EU Digital
Agenda Collective Management Directive. DGMARKT
(passport model)
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SOME ANSWERS
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EU CROSS BORDER LICENSING
What´s ahead of us?
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