1

Key Action IINew Methods of Work and

Electronic Commerce

Call 7

Enrica ChiozzaDG Information SocietyEuropean Commissionenrica.chiozza@cec.eu.int

Information Society Technologies

2

KA1KA1 Systems & servicesSystems & services

for the citizen for the citizen

KA3KA3 MultimediaMultimedia

content & toolscontent & tools

KA2KA2New methods of work &New methods of work & Electronic Commerce Electronic Commerce

KA4KA4Essential technologies & infrastructureEssential technologies & infrastructure

Cross Programme actions

Research networkingResearch networking

Future & emerging technologiesFuture & emerging technologies

The IST RTD Programme Structure

3

Key Action II: New Methods of Work and Electronic Commerce

Our MissionOur MissionSupport the development and adoption of novel

IST solutions and practices for the digital economy aimed at empowering:

individuals, whether as workers, entrepreneurs or consumers

enterprises, whether for profit or not

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The The Digital Economy PlayersDigital Economy Players

- - Corporations- Value networks- Alliances- SMEs

BusinessBusinessOrganisationsOrganisations

IncreaseIncreasecompetitivenesscompetitiveness DynamicDynamic

MarketsMarkets

- Individual consumers- Corporate consumers- Users/consumers groups- Commercial relationships

IncreaseIncreaseoptionsoptions

Not-for-profitNot-for-profitorganisationsorganisations

- - Administrations- Associations- Interest groups- Charity organisations

Increase Increase respon-respon-

sivenesssiveness

Theelectronicmarketplace

- - Opportunities for new business- New forms of product trading- Efficient commercial

Interactions & brokerage

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KAII - StrategyKAII - Strategy

Visionary RTD with high potential payoffs• medium to high-risk/long-term research

Early Exploitation & Broad Adoption• Trials, best practice, demonstrators• Seek high multiplier effect• Consensus building & interoperability• Entrepreneurship (e.g. Venture Capital Forum)

Socio-economic analysis (e.g. indicators, skills)

RTD & Policy supporting each other

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Key Action II in 2001

II.1.1

Action Lines

II.1.2II.1.3II.1.4

II.2.1II.2.2II.3.1II.4.1II.4.2

II.1.5II.1.6

VIII.x V.x

IntelligentWorkplaces

for All

SmartOrganisations

Dynamic Value

Constellations

Trust &Security

Take-up & Dissemination

Knowledge Management

Mobility and Ubiquity

Socio-Economic Analysis

Large-scale Demonstrators

Exploratory high-risk/long-term research

Support Measures & CPAs

IMS

Call 6Call 6

Call 7Call 7

Calls 6+7Calls 6+7

ContinuousContinuous

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Socio-economic analysis (II.1.1 )

• Identify obstacles and opportunity in the digital economyaddressing equal opportunity and quality of life

• Assess demand for new skills and competenciesto identify training requirements.

• Identify obstacle/opportunities for take-up of e-commerce and creation of start-ups in Europeanalysis of contractual and liability issues

• Understand of economic impact of knowledge economynew paradigms, intangible elements, impact on sustainable growth

• Explore the impact of radically new business scenarios.

Accompanying Measures (excluding take-up), R&D, Demonstration and Combined projects

Focu

s

To understand better the social, economic, industrial, technological and legal aspects of eWork eBusiness

Models, scenarios for future policytechnology developmentstrategies deployment

User friendliness e-Work & e-Commerce

Technologies, implementation strategies for work conditions

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Exploratory high risk/long term research (II.1.4)

• Novel concepts relevant to KA II

• Important industrial, economic and/or societal benefits

• Interdisciplinary proposals: technological & business innovation

R&D, Demonstration and Combined projects

Focu

s

Explore visionary concepts with a high potential payoff

• Short assessment proposals (e.g. one year) • Full scale projects Exploitation plans (as relevant for longer-term, exploratory nature of the work)

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High Impact Take-up, dissemination, and training (II.1.5 )

• Trialsto validate promising technologies, applications, standards and practices.

• Best practice pilotsTo promote broad adoption of novel solutions and practices.

• Awareness and dissemination actionsto facilitate broad adoption of novel solutions and practices

• Actions to reduce the digital dividepromotion and co-ordination of grassroots activities

• Accompanying measures Enlargement Countries and InCoopActions to reduce the digital divide, high impact support measures to support the needs of Enlargement countries, measures promoting mutual beneficial co-operation with third countries

Trials, Best Practice, Thematic Networks and non-take up accompanying measure

Focu

s

Promote adoption and dissemination of novel solutions and practices

•High impact on regional and sectoral SMEs•Broad adoption of results•Able to leverage national/regional funds

•Benchmarking activities•Best Practices dissemination, impact assessment

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“Take-up Measures”

“A special kind of support measure aimed at transferring leading-edge as well as established but insufficientlydeployed methodologies and technologies to industryand other organisations in order to achieve greaterefficiency, higher quality and greater economy”

timeinnovators early adopters early majority

Technology TransferTechnology TransferRTDRTD Commercial PhaseCommercial Phase

“T a k e - u p”

Currently 60+ take-up projects

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• testing leading-edge IST technologies in real-life contexts to encourage their adoption and further exploitation and redeployment

leading-edgetechnology

Initial deployment

redeploymentleading-edgetechnology

“Take-up Measures” Trials

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• Based on a real domainuser application

• Introducing a leading-edge technology

• Clear business motivation and benefits envisaged forboth user(s) and supplier(s)

• Emphasis on cushioningthe risk and lessons learned

User Application

Introduction ofleading-edgetechnologies

Leading-edgetechnology

Analysis oflessonslearned

Trial Application

“Take-up Measures” Trials

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Best Practice Actions: an example

Technology/service provider(s)

User

User

UserUser

Catalyst

User

User

User

User

Catalyst

Two levels of action

• local/regional : catalyst working with local SMEs

• European-level : co-operation between catalysts and SMEs from different regions

Catalysts give ‘hands-on’ support to the SMEs

• lessons learned packaged in business cases then dissemination

• Real potential for a ‘multiplier effect’ well beyond the project.Users could be catalysts -- broader adoption

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Structural FundsStructural Funds

2003 Mid-term review WP 2001, 2002, FP6

Operational Programmes

Comm Initiatives

Innovative Measures(e.g. RISI 1994-98)

RTDTake-up Activities

Go DigitalSmart Cards

IST ProgrammeIST ProgrammeeeEuropeEurope

SynergySynergy

IST and Structural FundsCurrent Activities

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Large scale demonstrators (II.1.6 )

• Development of open environmentto validate/demonstrate and or benchmark interoperability, scalability, dependability or usability of similar or complementary solutions.

• Domain of interest• end to end IPR management for secure distribution of digital content• interoperability of PKI• novel solutions and business models for digital interactivities• e-procurement• financial transactions• dispute resolution systems/ e-communities of SMEs/ knowledge management

environments for business/ open system for authentication

demonstration projects

To support the development of large scale demonstrators in business and work settings.

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Which Proposals Do We Want to Encourage?

Visionary scope

• 5 - 10 years from now, addressing real Information Society needs

Multiplier effect Benefits beyond project participants Technological, industrial, economic & societal impact Supporting standards & European policies

Key players • Consortia of appropriate size and composition involving

key European players

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Contact Persons per AL: KAIIContact Persons per AL: KAII

Action Line Title Contact Person e-mail addressIST-2001-II.1.1 Socio-economic analysis T.Chrissafis athanassios.chrissafis@cec.eu.intIST-2001-II.1.4 Exploratory High Risk/Long Term ResearchP. Timmers paul.timmers@cec.eu.intIST-2001-II.1.5 High impact Take-up, dissemination&trainingF. Cunningham frank.cunningham@cec.eu.intIST-2001-II.1.6 Large scale demonstrators A. Servida andrea.servida@cec.eu.int

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Call 7Call 7bisbis: Trials of 2.5-3G Mobile : Trials of 2.5-3G Mobile Applications and ServicesApplications and Services

• Part of an Initiative on 2.5-3G mobile appl’s & serv’s• Additional Call, expected in Sep 2001 (in planning, will draw

upon WP2001 ALs I.5.4, II.1.5, III.5.2, V.1.3)• Addresses all mobile sector actors (service providers,

content providers/aggregators (portals), operators, manuf’s, regulators, …) - partnerships essential

• Objective is to jointly develop and test, on a pan-European scale, innovative 2.5/3G app’s & serv’s

• Trials

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Call 7Call 7bisbis: Trials of 2.5-3G Mobile : Trials of 2.5-3G Mobile Applications and ServicesApplications and Services

• Issues addressed: interoperability/interworking, roaming (between 2.5-3G networks, service roaming), scalability, user identification, billing & payment systems, business models, security, safety, privacy, IPR.

• Possible services & applications: location-based, personalised, context-sensitive services; m-commerce/ m-business & mobile work; mobile info-/entertainment, learning & access to cultural heritage; mobile health & emergency applications

Information Day planned for 19 September 2001http://www.cordis.lu/ist/3g_initiative/home.html

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For further information ….

IST HelpdeskIST HelpdeskFax : +32 2 296 83 88Fax : +32 2 296 83 88E-Mail : ist@cec.beE-Mail : ist@cec.be

http://www.cordis.lu/ist/

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