1

TACOMATRD OFF-ROAD 4x4 AUTO DOUBLE CAB SHORT BED (7544)$34,905 MSRP1

VS COLORADOLT 4x4 AUTO

CREW CAB SHORT BOX$33,525 MSRP

Tacoma's cabin comes equipped with eight airbags2, two more than the six-airbag arrangement found in Colorado LT

A locking rear differential is a standard feature on Tacoma TRD Off-Road — it is only offered as an extra-cost option on Colorado LT

Tacoma TRD Off-Road is equipped with Multi-terrain Select and Crawl Control3; Colorado LT has no equivalent off-road features

Tacoma TRD Off-Road comes with a power sliding rear window; Colorado LT offers a manual sliding rear window as an extra-cost option

Qi wireless charging4 is standard on Tacoma TRD Off-Road; Colorado LT does not have an equivalent feature

Colorado LT's V6 engine delivers more power than the V6 in Tacoma TRD Off-Road, at 308 horsepower versus 278 horsepower

Colorado LT can be equipped with a diesel engine that delivers better EPA fuel estimates (20/28 mpg city/hwy) and torque (369 lb.-ft.)

At 1,548 lbs. and 7,000 lbs., Colorado LT offers greater payload and towing figures than Tacoma TRD Off-Road (see QUICK SPECS below)

Colorado LT comes standard with Teen Driver Mode; Tacoma TRD Off-Road does not have a comparable feature

Chevrolet provides five years (or 60,000 miles) of roadside assistance; Toyota includes two years (unlimited miles) with the ToyotaCare plan5

QUICK SPECS 2017 TACOMA TRD OFF-ROAD 2017 COLORADO LT

Engine 3.5L DOHC 24-valve V6 with VVT-iW & VVT-i 3.6L DOHC 24-valve V6 with VVT

Transmission 6-speed automatic 8-speed automatic

Horsepower 278 @ 6000 rpm m 308 @ 6800 rpm

Torque 265 lb.-ft. @ 4600 rpm m 275 lb.-ft. @ 4000 rpm

EPA-Est. MPG 18/23/20 (city/hwy/comb)6 17/24/19 (city/hwy/comb)

Payload 1,175 lbs.7m 1,548 lbs.

Towing Capacity 3,500 lbs.; 6,400 lbs. (requires V6 Tow Package, MSRP $650)8

m 7,000 lbs. (requires Trailering Equipment, MSRP $250, and automatic locking rear differential, MSRP $325)

Curb Weight 4,425 lbs. 4,419 lbs.

Airbags m 82 6

= Advantage

KEY ADVANTAGES

THIS DOCUMENT IS FOR INTERNAL TRAINING PURPOSES ONLY

FEB2017

2017 TOYOTA TACOMA VS2017 CHEVROLET COLORADOEDGE COMPETITIVE

COMPARISON

2

Full Tacoma Specs

ADDITIONAL RESOURCES

TOP TEN FEATURES

Tacoma TRD Off-Road is equipped with features and technology that help give it an advantage over Colorado LT. Mechanically, standard equipment like TRD Off-Road suspension with Bilstein® shock absorbers, an electronically locking rear differential and Multi-terrain Select and Crawl Control3 give Tacoma TRD Off-Road excellent off-road capabilites15. Inside, Tacoma TRD Off-Road features Entune™ Premium Audio with Integrated Navigation16 and App Suite, Qi wireless charging4 and a comprehensive array of eight airbags2. Add in its legendary resale value9 and ToyotaCare No Cost Maintenance Plan5, and Tacoma comes away as a serious value leader in this match-up.

THIRD PARTY REVIEWS

Tacoma continues to have excellent steering feel that snaps back to center quickly while improved interior re-finement, a quieter cabin, and better build quality give a better sense of solidity on the road. ”– Motor Trend | Read Article

Tacoma offers fantastic resale value, tried-and-true reliability, excellent off-road prowess, better payload ca-pacity and convenience and safety features. ”– Kelley Blue Book | Read Article

Tacoma's off-road abilities [are] among the strongest in the class. It also has a well-organized center stack and a responsive infotainment system. ”– U.S. News & World Report | Read Article

INTELLICHOICE RATING

2017 TACOMA TRD OFF-ROAD

• Entune™ Premium Audio with Integrated Navigation16 and App Suite

• Entune™ Premium JBL® Audio with Integrated Navigation16 and App Suite (Premium & Technology Package with JBL® Audio, MSRP $3,065)

Qi-compatible wireless smartphone and mobile device charging4

Front Dual Zone Automatic Climate Control (Premium & Technology Package, MSRP $2,360)

Power tilt/slide moonroof (Premium & Technology Package, MSRP $2,360)

Smart Key System17 on driver door with Push Button Start

Driver and front passenger knee airbags2

Blind Spot Monitor18 and Rear Cross Traffic Alert19 (Premium & Technology Package, MSRP $2,360)

Rear Parking Assist Sonar20 (Premium & Technology Package, MSRP $2,360)

120V/400W deck-mounted AC power outlet

TRD Off-Road tuned suspension with Bilstein@ shock absorbers

2017 COLORADO LT

• MyLink™ Radio with 8.0-inch touchscreen

• MyLink™ Radio with Navigation (MSRP $495)

• 7-speaker Bose® audio system (MSRP $500)

Apple CarPlay™

Rear Vision Camera with Dynamic guidelines

OnStar® with 4G LTE Wi-Fi

4-way power driver seat

Manual sliding rear window and remote vehicle start (LT Convenience Package, MSRP $690)

Automatic locking rear differential (MSRP $325)

Forward Collison Alert and Lane Departure Warning (Safety Package, MSRP $395)

Teen Driver Mode

17-inch aluminum alloy wheels

Red Text = Extra Cost

2016 Toyota Tacoma – Best Resale Value: Top

1011

Best-Selling Compact Pickup in America12

America’s Best-Selling Midsize Pickup for the

Last Ten Years13

The Toyota Tacoma, the Most Awarded

Pickup Ever14

2016 Toyota Tacoma Was Named a Best Buy Award

Finalist by Kelley Blue Book’s KBB.com10

2016 Toyota Tacoma – Best Resale Value:

Midsize Pickup Truck9

2016 TACOMA TRD OFF-ROAD 2016 COLORADO LT

5-Ye

ar C

ost

m Depreciation: $4,937Advantage of $6,768

Depreciation: $11,705

Fuel: $8,232 Fuel: $8,269

Maintenance: $2,415 Maintenance: $2,356

Repair: $630 Repair: $715

m Total Ownership: $26,968Advantage of $7,145

Total Ownership: $34,113

m Value Rating: Excellent Value Rating: Below Average

Crawl Control (video) Atkinson Cycle (video)

2016 Tacoma Walkaround (video)

Proper 4WD Engagement

VALUE STORY

FEB2017

2017 TOYOTA TACOMA VS2017 CHEVROLET COLORADOEDGE COMPETITIVE

COMPARISON

Red Text = Extra Cost

SPECIFICATIONS

2017 TOYOTA TACOMA 2017 CHEVROLET COLORADO

SR5 4WD DOUBLE CAB SHORT BED

TRD OFF-ROAD 6AT 4WD DOUBLE CAB SHORT BED

WT 4WD CREW CAB SHORT BOX

LT 4WD CREW CAB SHORT BOX

Z71 DIESEL 4WD CREW CAB SHORT BOX

MSRP $32,9651 $34,9051 $30,820 $33,525 $39,610

Powertrain 3.5L DOHC 24-valve V6 with VVT-iW & VVT-i; 278 hp; 265 lb.-ft. torque; 6AT; 4WD 3.6L DOHC 16-valve V6 with VVT; 308 hp; 275 lb.-ft. torque; 8AT; 4WD

2.8L DOHC 16-valve 4-cyl. turbodiesel; 181 hp; 369 lb.-ft.

torque; 6AT; 4WD

EPA-Est. MPG (city/hwy/comb) 18/23/206 17/24/19 20/28/23

Suspension Independent (double wishbone) front; solid axle (leaf spring) rear

Independent (double wishbone) front; solid axle (leaf spring) rear;

Bilstein® shocksIndependent (short long arms) front; solid axle (leaf spring) rear

Independent (short long arms) front; solid axle (leaf spring) rear;

Z71 Off-Road Suspension

Turning Circle 40.6 ft. 41.3 ft.

Curb Weight 4,425 lbs. 4,419 lbs. 4,690 lbs.

Payload 1,175 lbs.7 1,548 lbs. 1,477 lbs.

Towing Capacity 3,500 lbs.; 6,400 lbs. (V6 Tow Package, MSRP $650)8 7,000 lbs. (requires Trailering Equipment, MSRP $250, and automatic locking rear differential, MSRP $325) 7,600 lbs.

Entertainment System* Entune™ Audio Plus; Entune™

Premium Audio (SR5 Parking Sonar & Navigation, MSRP $775)

Entune™ Premium Audio; Entune™ Premium JBL® Audio

(Premium & Technology Package with JBL® Audio, MSRP $3,065)

AM/FM stereo audio system with 4.2-inch display and 6 speakers;

MyLink™ Radio with 7.0-inch touchscreen (MSRP $375)

MyLink™ Radio with 8.0-inch touchscreen and 6 speakers; MyLink™ Radio with Navigation (MSRP $495, also requires 7-speaker Bose®

audio system (MSRP $500)

Navigation System*

Connected (Scout® GPS Link21 inc. in Entune™ Audio Plus); Integrated16 (inc. in Entune™

Premium Audio)

Integrated16 (inc. in Entune™ Premium Audio)

N/A; Connected (Apple CarPlay™ inc. in MyLink™ Radio)

Connected( Apple CarPlay™ inc. in MyLink™ Radio); Integrated (inc. in MyLink™ Radio with Navigation)

Climate Control

Air conditioning

Air conditioning; Front Dual Zone Automatic Climate

Control (Premium & Technology Package, MSRP $2,360)

Air conditioningAir conditioning; single-zone

automatic climate control (Luxury Package, MSRP $1,080)

Single-zone automatic climate control

Airbags 82 6

Safety Systems Star Safety System™; TPMS22 with individual tire location alert; Rear Parking assist sonar20 (SR5

Parking Sonar & Navigation, MSRP $775)

Star Safety System™; TPMS22 with individual tire location alert;

Rear Parking assist sonar20, BSM18 and Rear Cross-Traffic Alert19 (Premium & Technology

Package, MSRP $2,360)

StabiliTrak® stability control system; Traction Control

StabiliTrak® stability control system; Traction Control;

Forward Collison Alert and Lane Departure Warning (Safety

Package, MSRP $395)

StabiliTrak® stability control system; Traction Control

Warranty Basic: 3 years or 36,000 miles; Powertrain: 5 years or 60,000 miles Basic: 3 years or 36,000 miles; Powertrain: 5 years or 60,000 miles

No Cost Maintenance Plan 2 years or 25,000 miles5 2 years or 24,000 miles (two-visit limit)

Roadside Assistance 2 years (unlimited miles)23 5 years or 60,000 miles

* Please see Entune™ articles and documentation on eShowroom for Entune™ system details and features.

FEB20172017 TOYOTA TACOMAHEAD TO HEAD SPECIFICATION

COMPARISON

DISCLOSURES1. Manufacturer’s Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $885 for Cars, $960 for Small/Light Trucks (RAV4, RAV4 HV, Highlander, Highlander HV, 4Runner, Sienna, Tacoma), $1,195 for Large Trucks (Tundra), and $1,195 for Large SUVs (Sequoia and Land Cruiser). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing handing and delivering vehicles to dealerships. Toyota’s charge for these services is called the “Delivery, Processing and Handling Fee” and is based on the value of the processing, handing and delivery services Toyota provides as well as Toyota’s overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary. 2. All the airbag systems are Supplemental Restraint Systems. All airbags (if installed) are designed to inflate only under certain conditions and in certain types of severe collisions. To decrease the risk of injury from an inflating airbag, always wear seatbelts and sit upright in the middle of the seat as far back as possible. Do not put objects in front of an airbag or around the seatback. Do not use a rearward-facing child seat in any front passenger seat. See Owner’s Manual for further information/warnings. 3. Crawl Control is designed for driving on difficult terrain at low speeds. It assists the driver by controlling acceleration and braking, allowing the driver to focus on steering. The Tacoma TRD Off-Road is designed to meet off-road driving requirements, but off-roading is inherently dangerous. Always wear seatbelts. See Owner’s Manual for additional limitations and details. 4. Qi wireless charging may not be compatible with all mobile phones, MP3/WMA players and like models. When using the wireless charging system avoid placing metal objects between the wireless charger and the mobile device when charging is active. Doing so may cause metal objects to become hot and could cause burns. 5. Covers normal factory scheduled service for 2 years or 25K miles, whichever comes first. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska. 6. 2017 EPA-estimated mileage. Actual mileage will vary. 7. Payload Capacity is the calculation of GVWR minus curb weight and should be used for comparison purposes only. The maximum amount of passenger and cargo weight your vehicle can carry is the Load Carrying Capacity indicated on the label(s) on the driver’s doorjamb. 8. Before towing, confirm your vehicle and trailer are compatible, hooked up and loaded properly and that you have any necessary additional equipment. Do not exceed any Weight Ratings and follow all instructions in the Owner's Manual. The maximum you can tow depends on the total weight of any cargo, occupants and available equipment. Calculated with the new SAE J2807 method. 9. Vehicle’s projected resale value is specific to the 2016 model year. For more information, visit Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc. 10. For more information, visit Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc. 11. Vehicle’s projected resale value is specific to the 2016 model year. For more information, visit Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc. 12. Based on manufacturer estimates, CY 2015 sales. 13. Based on manufacturer industry sales data as of December 2015. 14. 2016 IntelliChoice, www.IntelliChoice.com; Best Overall Value of the Year for 25 of the last 28 years. 15. The Tacoma TRD Off-Road is designed to meet most off-road driving requirements, but off-roading is inherently dangerous. Abusive use may result in bodily harm or vehicle damage. Toyota encourages responsible operation to help protect you, your vehicle and the environment. Seatbelts should be worn at all times. Do not allow passengers to ride in cargo area. 16. Availability & accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services & programming subject to change. Services not available in every city or roadway. Updates may be available from your dealer at an additional cost. See Owner’s Manual for details. 17. The Smart Key system may interfere with some pacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your doctor to see if you should deactivate this system. 18. Do not rely exclusively on the blind-spot monitor. Always look over your shoulder and use your turn signal. There are limitations to the function, detection and range of the monitor. See Owner's Manual for additional limitations and details. 19. Do not rely exclusively on the Rear Cross-Traffic Alert system. Always look over your shoulder and use your mirrors to confirm rear clearance. There are limitations to the function, detection and range of the system. See Owner’s Manual for additional limitations and details. 20. Do not exclusively rely on the Parking Assist Sonar system. Always look over your shoulder and use your mirrors to confirm clearance. Certain vehicle and environmental conditions may affect the ability of the sensors to detect an object. Even the shape and composition of the object can be a factor. See Owner’s Manual for additional limitations and details. 21. Availability & accuracy of the information provided by Scout® GPS Link is dependent upon many factors. Use common sense when relying on information provided. Services & programming subject to change. Services not available in every city or roadway. See toyota.com/entune for details. Scout® is a registered trademark of Telenav, Inc. 22. The Tire Pressure Monitor System alerts the driver when tire pressure is critically low. For optimal tire wear and performance, tire pressure should be checked regularly with a gauge; do not rely solely on the monitor system. See Owner's Manual for details. 23. Roadside assistance does not include parts and fluids, except emergency fuel delivery. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska.

THIS SECTION IS INTENTIONALLY LEFT BLANK

FEB20172017 TOYOTA TACOMAHEAD TO HEAD SPECIFICATION

COMPARISON