1 landon hill, east tennessee chapter chris mikaelian, boston chapter nick traboulay, cfcm,orange...
TRANSCRIPT
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Landon Hill, East Tennessee ChapterChris Mikaelian, Boston ChapterNick Traboulay, CFCM,Orange County ChapterMichael Shingledecker, Battlefield-Dulles ChapterMegan Keating, NCMA
Sunday, July 2710:30am-11:15am, 11:15am-12:00pm
Chapter Web Pages and Social Media: What Does Your Chapter Need?
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Why Social Media?
• Strengthen your community – means to always stay connected & updated
• Start Conversations – open line of communication
• Attract/Retain Interest – reach more target members
• Humanize Your Brand – show who is behind your chapter
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The Value of Networking
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NCMA’s Social Media Platforms
• Facebook – show & tell• Twitter – real time updates• LinkedIn – professional contacts• Instagram – photo sharing • YouTube – video sharing • Flickr – photo downloads
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NCMA’s Social Media Platforms
• Facebook (3,000 likes)• Twitter (2,400 followers)• LinkedIn (14,800 members)• Instagram NEW!• YouTube (6,800 views) • Flickr (3,300 photos)
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Where are NCMA Members?
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What’s Working
• Use of Graphics• Sharing articles • Highlighting members• Utilizing hashtags • Stay active/stick with a strategy
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Without Graphics vs. With Graphics
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How Can NCMA Help?
• Promote events• Highlight chapter activity• Provide images for use• Suggested content per month
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How Can NCMA Help?
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Frequency of Social Media Usage
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Faceb
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YouTub
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Inst
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Tumblr
SlideS
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10
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30
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60Less Than Once a Month
Once or Twice a Month
Once a Week
Several Days a Week
Daily or More Frequently
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Observations
• Facebook Page vs. Group• Twitter is a good platform for networking with
other businesses involved with Government contracting– #govcon is the key to discovering and connecting
• People love pictures!• Keep your “handle” consistent across all sites• Ask questions in your posts to “engage” your
audience
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Decide On Your Content
• Different topics for different reasons– Upcoming chapter events
• Registration link
– Current/past chapter events• Pictures• Quotes from speaker
– Promote NCMA HQ initiatives• CMLDP
– Sharing and linking others’ content• Changes in the FAR• Consider a content aggregator
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Working Efficiently with Social Media
• Using a service that puts all your social media assets in one place saves you time!– Write once, post everywhere (including other
organization’s sites)– Schedule multiple posts at one time– Monitor others’ posts by user, keyword, search
term– See stats on how well things are working– Inexpensive
• We use HootSuite but there are others
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HootSuite Dashboard
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HootSuite Dashboard
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HootSuite Dashboard
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Creating A Post In HootSuite
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Creating A Post In HootSuite
