1

Lecture/Performance Series Proposal

MediaLoft Books

Kansas City

2

Series Goals

Increase store foot traffic

Boost awareness of MediaLoft

Build profile as literary and cultural destination

Improve community relations

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Lecture Series

Begin with local authors

One lecture per month

Expected draw: 45 – 50

Vary type – mystery, history, etc.

No admission fee at first

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Lecture Format

Intro by manager or sales rep

LectureCan be on general topic or one book

May include readings from recent work

Encourage questions from audience

Signings at end

Book for sale at signing

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Financing Lectures

CostsAuthor fees: $300-$2,000 Depends on how well-known

Extra staff salaries: $300

RevenueProfits on books sold at signings $10/book profit x 40 books = $400

Later – admission fees

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Performance Series

In-house: reconfigure lounge areaCoffee-house atmosphereCafé open for refreshmentsFolk/jazz/blues/world musicMusic can dovetail with current eventsOne performance per month

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Financing Performances

Could charge admission $5 - $10

Begin with local performersFees $500 - $1,000

Café revenue $100 - $150

Extra staff salaries $300

Could break even first year

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Publicity

Press releasesLocal paperCity papers

PostersIn-store handoutsWeb pageMailing

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Future Expansion

Start with core audience

Build database from there

Consider off-siteWyman Theater

McCoy Pavilion (summer)

Later: nationally-known authors