1 linkedin for business networking patrick o’malley 617-patrick, i.e.. 617-728-7425

1

LinkedIn For

Business NetworkingPatrick O’Malleywww.PatrickOmalley.com617-PATRICK, i.e.. 617-728-7425

Copyright 2009 Patrick O’Malley Corporate Training

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Goals/Objectives

• You will– understand 6+ reasons to use LinkedIn– be excited about using it when you leave– not sleep– understand the basic screens, and what a 1st,

2nd, and 3rd level connection is– learn a few of my “Missing LinkedIn Tips”


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Why Are You Here?

• Don’t understand LinkedIn & the others?– not your fault

• How many have accounts?• You want to understand

– what LinkedIn is– how to use it to network for business– other ways to use it– a few of my undocumented tips– other business networking sites

• What else?


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Why Am I Here?

• I do keynote speeches and corporate training– LinkedIn– Internet Marketing– Google AdWords– Search Engine Optimization

• I use lots of them– LinkedIn, Facebook, YouTube, Twitter, …


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Outline• What is LinkedIn?• Your LinkedIn “profile”• Searching for others• Building a network• 1st, 2nd, and 3rd level “connections”• Job Hunting• Other features• Along the way

– Some of my “Missing LinkedIn Tips”– Some exercises– Mistakes to avoid


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What Is LinkedIn?

• A web site filled with profiles– Not “resumes”

• Google Linkedin quick start tutorial

– Looks boring– What’s the big deal?


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LinkedIn - My Opinion

• Different things to different people1) A way to find old friends & colleagues

2) A Rolodex or Address Book that gets updated when people move

3) A “trust” network

4) A tool to find services or contacts

5) A networking tool to meet new people

6) Job hunting


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Exercise• Who would you connect to?

– Former workers– College roommates, friends, social club members, teammates– High school friends– Neighborhood groups– Parent groups– Military friends– Childhood friends, i.e. Cub Scout, Girl Scout, Baseball,

Gymnastics, …– People you met at conventions– Relatives– Others

• Write down 5 of them


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LinkedIn Tip

• Keep a file with a the names of everyone you couldn’t find in LinkedIn, possibly with keywords, like– Bill Gates, Microsoft


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LinkedIn Does More

• Rolodex or Address Book– Connections

• 1st level connections

– Keep contact when they move• Deb Lavoie story


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How To Make “Connections”

• Search for someone – Invite them– They accept, and you’re “connected”

• Alternative – Give LinkedIn email addresses in bulk


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Missing LinkedIn Tip

• Don’t invite people you don’t know!• If 5 people say “IDK” you, you are

“blacklisted”• Apologize, and you get 5 more


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Business Before LinkedIn

• Ask people you trust about …– Personal

• doctor• auto mechanic• et cetera

– Business• Meeting requirements in a city

– Hotels, caterers, attractions• Travel agents• Speakers

• How many people can you realistically ask?


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Asking People You Trust

You

Friends & Business

Associates


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Asking People THEY Trust?

You

Friends & Business

AssociatesPeople they

know


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Connections

You

1st Level Connections

2nd Level Connections


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Connections And Levels

• 2nd level connections are “friends of friends”

• Heart & Soul of LinkedIn• Beauty of mathematics

• 50 times 50 = 2500

• 200 times 200 = 40,000


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Business With LinkedIn

• When you need someone or something, use Search People – By name

– By company

– By skill

• How many people can you realistically ask?


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Building Your LinkedIn Network

• Philosophies– Only people you trust– Anyone you know?– Anyone at all?

• LIONs

• Two minute exercise – your philosophy


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Job Hunting With LinkedIn

• Do you know someone in the company?• Get found

– Passive search

– Missing tip:• Put keywords in profile


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Job Hunting

• “Jobs” link at top– Better response rate– See who you know

• Missing LinkedIn Tips– Abbreviations

• VP was not equal to Vice President (may be now)

• CMP?

– Can’t say “Level and above”


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Job Hunting

• LinkedIn Browser Toolbar– Download from bottom of home page

• Questions And Answers– Get famous


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Privacy Settings

• Do you want others to see your connections?– Click “Accounts & Settings”– On right, under Privacy, “Connections Browse”


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Miscellaneous LinkedIn Features

• Questions and Answers• Groups• Jobs• Recommendations (Formal)• Advanced Search

– Super Advanced search (from command line)• Very “buggy”

• Much more…


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LinkedIn Summary

• LinkedIn is great for 1) Find old friends & colleagues2) Maintaining an Address Book 3) Maintaining a “trust” network4) Finding services or contacts5) Networking to meet new people6) Job hunting

• Best right now


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Business Networking Summary

• LinkedIn will be huge– (or something like it)

• Future is coming• If you don’t use LinkedIn, …

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The End

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Resources

• Google “LinkedIn Quick Start Tutorial”

• More at www.PatrickOmalley.com

1 linkedin for business networking patrick o’malley 617-patrick, i.e.. 617-728-7425

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