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1 Making Healthy Living Easier Shannon Griffin-Blake, PhD Branch Chief for Program Implementation and Development October 17, 2012 CDC’s Division of Community Health

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Page 1: 1 Making Healthy Living Easier Shannon Griffin-Blake, PhD Branch Chief for Program Implementation and Development October 17, 2012 CDC’s Division of Community

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Making Healthy Living Easier

Shannon Griffin-Blake, PhDBranch Chief for Program Implementation and Development October 17, 2012

CDC’s Division of Community Health

Page 2: 1 Making Healthy Living Easier Shannon Griffin-Blake, PhD Branch Chief for Program Implementation and Development October 17, 2012 CDC’s Division of Community

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Of our $2.5 trillion annual health carespending

focused on chronic

diseases

75%

2

Page 3: 1 Making Healthy Living Easier Shannon Griffin-Blake, PhD Branch Chief for Program Implementation and Development October 17, 2012 CDC’s Division of Community

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Our Commitment

Division of Community Health Core Principles:

Maximize health impact

Achieve health equity

Use and expand the

evidence base

Page 4: 1 Making Healthy Living Easier Shannon Griffin-Blake, PhD Branch Chief for Program Implementation and Development October 17, 2012 CDC’s Division of Community

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Both And

Targeted interventions

as needed

Population-wide interventions with a

health equity lens

Our “TWIN” Approach

Page 5: 1 Making Healthy Living Easier Shannon Griffin-Blake, PhD Branch Chief for Program Implementation and Development October 17, 2012 CDC’s Division of Community

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Maximizing Impact

Population reach Potency/Dose/Exposure (Effect size)

Page 6: 1 Making Healthy Living Easier Shannon Griffin-Blake, PhD Branch Chief for Program Implementation and Development October 17, 2012 CDC’s Division of Community

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Evidence-Based Strategies Public Health’s greatest achievements

originated through policy efforts at the local level that maximizes impact

Policy development is a core function of public health

Conducting rigorous analyses to identify and report on strategies and policies that can protect health and prevent disease

Educating the public and stakeholders about these strategies

Policy development and education are not lobbying

Federal law prohibits the use of federal funds to lobby at the federal, state or local level

Page 7: 1 Making Healthy Living Easier Shannon Griffin-Blake, PhD Branch Chief for Program Implementation and Development October 17, 2012 CDC’s Division of Community

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Community Transformation Grants

Page 8: 1 Making Healthy Living Easier Shannon Griffin-Blake, PhD Branch Chief for Program Implementation and Development October 17, 2012 CDC’s Division of Community

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.

Our Community Health Portfolio

• Addresses weight, nutrition, physical activity, tobacco use, and emotional wellbeing and overall mental health for potentially 130 million Americans.

Community Transformation Grants (CTG)

• Since 1999 has had a focus on reducing disparities in racial and ethnic population

REACH (Racial and Ethnic Approaches to Community Health)

• Drives local initiatives that is making healthy living easier, for more than 50M people, through sustainable strategies and environmental improvements.

Communities Putting Prevention to Work (CPPW)

• Includes Pioneering Healthier Communities, Achieve (Action Communities for Health, Innovation, and EnVironmental changE), Steps to a Healthier US, and Strategic Alliance for Health

Healthy Communities

Page 9: 1 Making Healthy Living Easier Shannon Griffin-Blake, PhD Branch Chief for Program Implementation and Development October 17, 2012 CDC’s Division of Community

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Reaching 4 in 10 Americans Through Community Transformation Grants

Goal of CDC’s Community Transformation Grants (CTG) – Help make healthy living easier for Americans by:

Building capacity to implement evidence- and practice-based sustainable strategies to prevent chronic diseases and chronic illnesses

Supporting implementation of interventions across five broad areas: Tobacco-Free Living Active Living and Healthy Eating Clinical and Community Preventive Services Social and Emotional Wellness Healthy and Safe Physical Environment

Page 10: 1 Making Healthy Living Easier Shannon Griffin-Blake, PhD Branch Chief for Program Implementation and Development October 17, 2012 CDC’s Division of Community

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Key Milestones Program Accomplishments to date

Awardees on track to meet program requirements Awardees formed multi-sectoral leadership teams, bringing

in local partners from education, planning, business, agriculture, transportation and other sectors to improve community health

Action Institutes in November and December 2011 prepared awardees to develop Community Transformation Implementation Plans) that reflect evidence and practice based strategies

Awardees submitted implementation plans to CDC for approval; Approval of all plans to be complete by March 31.

Awardees have developed mechanisms to invest CTG funds in local communities

CTG communities are implementing or building plans to make healthy living easier for Americans by increasing access to:

Smoke-free or tobacco-free environments

Healthy food and beverage options

Physical activity opportunities

Systems that support control of high blood pressure and high cholesterol

CTG Anticipated Outcomes

Page 11: 1 Making Healthy Living Easier Shannon Griffin-Blake, PhD Branch Chief for Program Implementation and Development October 17, 2012 CDC’s Division of Community

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Components of CTG

CTGImplementation

Capacity Building

National Network

AccelerationNational Network

Dissemination

Small Communities

Page 12: 1 Making Healthy Living Easier Shannon Griffin-Blake, PhD Branch Chief for Program Implementation and Development October 17, 2012 CDC’s Division of Community

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29 Counties (>500,000) 24 States (entire states &

states >large counties) 7 Tribes 1 Territory (Palau) 6 National Networks of

Community-Based Organizations

40 Small Communities

107CTG Awardees

*May be statewide effort or state effort focused on small communities

Page 13: 1 Making Healthy Living Easier Shannon Griffin-Blake, PhD Branch Chief for Program Implementation and Development October 17, 2012 CDC’s Division of Community

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Early Accomplishments Oklahoma County, Oklahoma – Approximately 60,000

residents are protected from secondhand smoke exposure in more than 80,000 multi-unit housing units.

Maryland – In partnership with 19 school districts, Maryland is implementing and monitoring USDA local wellness initiatives that include comprehensive physical activity practices.

Pierce County, Washington – More than 11,000 students and 1,500 staff now have access to vending machines that offer healthy options and meet USDA guidelines.

Broward County, Florida – About 700,000 residents have opportunities to increase their level of physical activity through the Complete Streets Standards and Smart Growth principles.

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Goal: Support areas with less than 500,000 people in neighborhoods, school districts, villages, towns, cities, and counties

Funding: Over $70M to 40 communities, reaching 9.2 million Americans

CTG Small Communities

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Education 10%

Health Care 25%

Faith-Based 2.5%

Community 30%

Government 7.5%

Public Health 17.5%

CTG Small Communities

7.5% of the awardees are tribal organizations

Sectors

Page 16: 1 Making Healthy Living Easier Shannon Griffin-Blake, PhD Branch Chief for Program Implementation and Development October 17, 2012 CDC’s Division of Community

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REACH Initiative

Page 17: 1 Making Healthy Living Easier Shannon Griffin-Blake, PhD Branch Chief for Program Implementation and Development October 17, 2012 CDC’s Division of Community

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Racial and Ethnic Approaches to Community Health

InitiativeFocus on initiatives to improve health and reduce and eliminate disparities related to

chronic diseases in African Americans, Hispanics, American Indians, Asian

Americans, and other Pacific Islanders.

Page 18: 1 Making Healthy Living Easier Shannon Griffin-Blake, PhD Branch Chief for Program Implementation and Development October 17, 2012 CDC’s Division of Community

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REACH Community Change

Charleston and Georgetown Counties, South Carolina - healthcare education delivery system improvements for African Americans with diabetes resulted in a 44% reduction in amputations among African Americans.

Merrimack Valley of Massachusetts - community-based systems of care and education related to cardiovascular disease and other chronic conditions improved cholesterol levels for Latino patients such that 71.9% of those with diabetes were able to bring their total cholesterol under 200mg/dL.

Page 19: 1 Making Healthy Living Easier Shannon Griffin-Blake, PhD Branch Chief for Program Implementation and Development October 17, 2012 CDC’s Division of Community

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New REACH Program Awardees

Apply evidence- and practice-based initiatives that reduce health disparities for those experiencing high burden of chronic disease and its risk factors.

Funding: Nearly $22 million 6 awards ($2.8M-$3.8M per award),

with 90 sub-grantees

*Awardees announced September 2012

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REACH Obesity and Hypertension Demonstration

Projects (Demo) Apply strategies to prevent obesity and hypertension, two of the leading risk factors for chronic diseases.

Funding: Approximately $12.3M over three years

Number: 2 awards ($4.6M and $7.7 million per award) Boston Public Health Commission Community Health Councils, Inc.

*Awardees announced September 2012

Page 21: 1 Making Healthy Living Easier Shannon Griffin-Blake, PhD Branch Chief for Program Implementation and Development October 17, 2012 CDC’s Division of Community

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Thank You!