Company overview / Strategic Summary

Marcos Galperín (CEO)

Expect to see continued e-commerce growth in Latin America

Latin America e-commerce (on-line retail) – US$B E-consumers in Latin America (M)

CAGR: +23%

2013E

20.6

2011E 2012E

19.3

2009

15.4

23.3

12.4

CAGR: +22%53.1

44.9

36.9

28.6

Source: IDC, Euromonitor and Company Estimates (Excludes Travel and Tickets) Source: IDC and Company Estimates

2010

63.7

2013E2011E 2012E2009 2010

…outpacing all other regions

E-commerce growth

Source: IDM and Company Estimates

20%

5%

20%

Reta

il e-

com

mer

ce v

olum

e CA

GR

2009

-201

2

25%

25%

30%

15%0%

Asia Pacific ex Japan

5%

10%

Internet buyers CAGR 2009-2012

0%

15%

USA

Western Europe

Central and Eastern EuropeLatin America

35%

10%

Japan

Mexico

Traffic Ranking eCommerce Share

1- Mercado Libre 5.4M UV 35 %

2- Amazon Sites 2.3M UV

3- Apple 2.1M UV

Mexico

Colombia

Venezuela

Chile

Brazil

Ecuador

Peru

Uruguay

Panamá

Costa Rica

Dominican Republic

Argentina

We have built the leading e-commerce company in the region

Brazil

Traffic Ranking eCommerce Share

1- Mercado Libre 13.4M UV 20 %

2- Submarino Sites 9.4M UV

3- BuscaPe Sites 9.1M UV

Argentina

Traffic Ranking eCommerce Share

1- Mercado Libre 5.4M UV 30 %

2- Amazon Sites 2.3M UV

3- Mas Oportunidades 2.1M UV

Latin America

Traffic Ranking eCommerce Share

1- Mercado Libre 33.3M UV 22%

2- BuscaPe Sites 12.3M UV

3- Amazon Sites 12.2M UV

Source: ComScore Figures & Company Estimates, Market Share is estimated for 2010 (w/o travel and tickets)

… a major player by world standards as well

Retail Worldwide Ranking

Amazon

157

282

58

33

eBay Alibaba

134

38 31

223

4532

Apple Walmart MecadoLibre Grouppe PPR

Hewelt Packard

Otto GruppeRakuten

#8 in Retail Worldwide Ranking

Unique Visitors (M)

Source: ComScore Figures

With great results…

Gross Merchandise Volume (excluding classifieds) Total Payment Volume

CAGR: +31%

H1’2011

2.0

2010

3.4

2009

2.8

2008

2.1

2007

1.5

541

698

383

256

157

CAGR: +64%

H1’20112010200920082007

US$B US$M

+32% YoY

+99% YoY

Source: Company Data

…that extend to our “new” business units

MercadoClics Revenue Active MercadoShops

555

179

100

234

350

18

11

8

3

Q4’2010 Q1’2011Q3’2010 Q2’2011

6.4x

(000s)

344

+210% YoY

Q3’2010Q1’2010 Q2’2010 Q4´2010 Q1´2011 Q2´2011

Q1 2010 = Base 100

Source: Company Data

From the leading auctions website to the leading e-commerce platform

OPEN

CLOSED

MercadoLibreMarketplace

MercadoClicsAdvertising

MercadoPagoPayments

MercadoShopsStores

PLATFORM

PROPERTY

THIRD PARTIESLOCAL

SOCIAL

MOBILEWEBSITE

Online

Offline

But it is still Day 1

We have a huge opportunity to help e-commerce gain share

OfflineRetail

OnlineRetail

RSS

The Idea is Simple: Focus on removing frictionBu

yers

Sellers

Find / Offer

Pay / Collect

Receive / Send

MOBILE

VERTICALS

By efficiently matching supply and demand…

SELECTION

SEARCH

ADVERTISING

SOCIAL

LOCAL

…facilitating the flow of funds…

OFF MELI PLATFORM

TRUST

ACCESS TO CREDIT

MULTIPLICITY OF PAYMENT

OPTIONSMOBILE

3x6x

12x

…and making it convenient to Receive / Send

FULFILLMENTONLINE

TRACKING

IN-STORE PICK-UP

EXPEDITED SHIPPING

INTEGRETION WITH SELLERS

RSS

IntegratedCRM

Rules & Policies

Fraud Detection

Buyer Protection Program

Multiple RSS

Centers

Proactive Customer Support

Customer Service:Resolution, Satisfaction, Security

“When friction arises, we have to be there to help”

OfflineRetail

Huge opportunity: Increase e-commerce share of Retail

Removing friction, pushing down the lines

OnlineRetail