1 mary lou roberts b2b community and collaboration february 2009
Post on 20-Dec-2015
212 views
TRANSCRIPT
1
Mary Lou Roberts
B2B COMMUNITY B2B COMMUNITY AND COLLABORATIONAND COLLABORATION
February 2009
2
Mary Lou Roberts
WHERE WE LEFT OFF – B2B, B2C, NP
ENGAGE
LISTEN
February 2009
3
Mary Lou Roberts
WHERE WE LEFT OFF – B2B, B2C, NP
“Pew noted that Internet users in their 20s did not dominate every aspect of online life. Generation X was the group most likely to bank, shop and look for health information online. And baby boomers were just as likely as Gen Yers to make travel reservations on the Web. “
The Online Generation Gap NarrowsFEBRUARY 3, 2009 (eMarketer)
www.pewinternet.org
February 2009
4
Mary Lou Roberts
WHAT ARE B2B PRIORITIES – 2009?
February 2009
5
Mary Lou Roberts
SOCIAL MEDIA IN THE MIX
JANUARY 14, 2008
JANUARY 24, 2008
February 2009
6
Mary Lou Roberts
WHAT WE ARE NOT TAKING ABOUT-DISPLAY
On Social Networks ??
February 2009
7
Mary Lou Roberts
WHAT WE ARE NOT TAKING ABOUT-RM
http://cdn.eyewonder.com/100125/adWdrDemos/2248069/2248069_1376938_38018_Demo.html
February 2009
8
Mary Lou Roberts
WHAT WE WILL TALK ABOUT-VIDEO
February 2009
9
Mary Lou Roberts
WHAT WE WILL TALK ABOUT - MOBILE
AdMob is an advertising network
February 2009
10
Mary Lou Roberts
• It’s Not About the Technology (in all markets)• Business People Are People Too• Business People Have Big Motivation
– Internal Collaboration– External Community
• They Have Limited Time (!) Resources (?)
B2B ISSUES
February 2009
11
BUILDING COMMUNITY
(THERE ARE OTHER ISSUES)
11February 2009
12
Mary Lou Roberts
ALL FROM TRIBALIZATION UNLESS NOTED
WHY PASSWORDED BUT SEARCHABLE?
February 2009
13
Mary Lou Roberts
MUST START WITH OBJECTIVES. . .13
Use to Establish Objectives
Objectives Must be Measurable (HARD)
February 2009
14
Mary Lou Roberts
. . . NOT TECHNOLOGY
February 2009
15
Mary Lou Roberts
WHAT WORKS/DOESN’T WORK
February 2009
16
Mary Lou Roberts
MY FAVORITE EXAMPLE
February 2009
17
Mary Lou Roberts
1. Content2. Context3. Connectivity4. Continuityhttp://adage.com/digitalnext/article?article_id=132734
A commenter adds, “Can’t Be Forced”
THE FOUR Cs OF COMMUNITY
February 2009
18
COLLABORATION
(CAN BE DONE IN INTERNAL COMMUNITIES)
19
Mary Lou Roberts
CONTENT, CONTROL, $$
February 2009
20
Mary Lou Roberts
CONTENT EXCELLENT; COLLABORATIVE TOOL
February 2009
21
Mary Lou Roberts
FOLLOWING OWN ADVICE
February 2009
22
Mary Lou Roberts
“THE HUMAN NETWORK”
http://www.cisco.com/en/US/netsol/ns870/index.html
February 2009
23
Mary Lou Roberts
IS OVERLAP
MARY LOU ROBERTSFebruary 2009
24
Mary Lou Roberts
ANSWER EACH ORG. UNIQUE (STRATEGY)
Internal External
Communication
Collaboration
Which Tools??
February 2009