1 maya omar smrd11part2
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Part 2TRANSCRIPT
Communicate effectively in imagery,
not just words. SECRET #4
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3. Find x 3 cm
4 cm
We use 5-6 metaphors per minute.
x
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3. Find x 3 cm
4 cm
x
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Facts can be presented differently depending on the metaphor you choose.
“Tax Relief” “Tax Cuts”
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Case Study: De Beer’s Diamond Jewelry
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Communicate effectively in metaphors, not just words.
SECRET #5
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What motivates people to donate?
21 Million hungry Africans Rokia ( a 7 year old from Mali )
Medicine to save 1 child Medicine to save 2 children
Medicine to save Rokia Medicine to save 1 million of children
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or
or
or
Communicateeffectivelyinstories,
notjustwords.SECRET #6
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Insights come from interaction between the rational and the emotional
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REAMTOITOINOANLAL
Great insights are born out of the tension between the rational and irrational.
SECRET #7
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The Business Challenge