1. mobile monday 07/2012 - mr. huynh kim tuoc, facebook
DESCRIPTION
Mobile Monday Hà Nội tháng 7/2012 với chủ đề "Next Media".Anh Huỳnh Kim Tước, giám đốc đại diện facebook tại Việt Nam chia sẻ tầm nhìn của facebook về mediaTRANSCRIPT
Agenda – The Next Media
1. Trends
2. Facebook Mobile
3. Mobile Strategy
4. Facebook Technology
Technology is finally
catching up with human
behaviors
Doing business – Back to the Future
1910 1950 2012
J onathan likes AT&T.
AT&TPaste 50x50 logo
here.
The Opportunity in a nutshell - Facebook
Increase Retention
Gain new Customers
Build more meaningful relationships with your customers
Influence prospects through their friends
Leapfrog
No economic barriers
Liberate from computers
Mobile only
Asia, Middle East, Africa
Most active
US, UK, IndonesiaKenya, South Africa
More engaged
than desktop users
2x
Mobile audience
PCs
1.0 B
InternetUsers
2.3 B
MobilePhones
5.6 BPeople
6.8 B
The Facebook experience
Mobile Strategy
1 Facebook for Every Phone
2 Social by Design
3 Partnerships
Strategy
Popular Facebook Features
24 languages including Vietnamese
Check-In
Facebook Pages
Photo Filters
1 Facebook for Every Phone
2 Social by Design
3 Mobile Data
Strategy
Announcing Facebook App,designed for Mediatek’s MRE
Fast = 2G Network
Light = Bandwidth (5mb)Footprint (512kb)
Easy = One application, every phone
Zero Rated
1 Facebook for Every Phone
2 Social by Design
3 Partnerships
Strategy
Mediatek
Device Manufacturers
Carriers
350+ operators
It works … and we are flexible
1. Pricing
From free to paid traffic
Ex: Turkey16-month Freemium Model
Long term Promo
__ paid traffic __ free traffic
X10 Uplift
2. Co-Marketing
On the webOn mobileATL/BTL
SMS
Facebook Marketing Exposure on the web
Facebook Technology
Social Graph Open Graph
Technology to make your business more engaging: E Commerce
Extending to mobile
Facebook Pages Manager
Distribution from facebook
Bookmarks
Notifications
News Feed
Requests
Search
Timeline
1
Monetize with Operator Billing