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1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

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Page 1: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

1Module und Variations_E

Modules and variations

New graphics guidelinesDesign proposals

Roland Berger

Hamburg, November 2001

Page 2: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

2Module und Variations_E

Contents Page

A. Standard slides3

B. Lists (1) – Factors, no specific number7

C. Lists (2) – Factors, specific number13

D. Matrix – Factors, comparisons24

E. Process (1) – Factors, steps35

F. Process (2) – Factors, impact49

G. Process (3) – Factors, interlinked67

Annex: Nine key changes compared to the old standards73

Page 3: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

3Module und Variations_E

A. Standard slides

Page 4: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

4Module und Variations_E

Methodological competence

Key projects

Industry competence

Professional experience

Languages

Education

Consultant profile: [first name, last name]

xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx

Position: xxxxxxxxxxxxxxxxxxxxxxxx

• German• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx

Born: xxxx

• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

Nationality: xxxxxxxxxxxxxxxxxxxxx

Updated: mm/year

Page 5: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

5Module und Variations_E

Organizational chart

Page 6: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

6Module und Variations_E

Organizational chart (including headcount)

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Page 7: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

7Module und Variations_E

B. Lists (1) – Factors, no specific number

Page 8: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

8Module und Variations_E

Lists – horizontal (variations)

Heading• Details

Heading• Details

Heading• Details

Heading

• Details

Heading

• Details

Heading

• Details

Heading

• Details

Heading

• Details

Heading

• Details

Heading

• Details

Heading

• Details

Heading

• Details

1 2

3 4

Page 9: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

9Module und Variations_E

Lists – vertical (variations)

… • … … • …

… • …

… • … … • …

… • … … • …

… • …

… • …

....

....

....

....

....

1 2

3 4

Page 10: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

10Module und Variations_E

Schedule

1 2 3 4 5 6 7 8 9 10 11 12Month 1 Month 2 Month 3

Activities

A.

B.

C.

1 2 3 4 5 6 7 8 9 10 11 12Month 1 Month 2 Month 3

Activities

A.

B.

C.

1 2

Page 11: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

11Module und Variations_E

Sets of guidelines

2

3

4

5

Guidelines 1

Guidelines 2

Guidelines 3

Guidelines 4

Guidelines 5

Comments 1

Comments 2

Comments 3

Comments 4

Comments 5

1

Page 12: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

12Module und Variations_E

Page 13: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

13Module und Variations_E

C. Lists (2) – Factors, specific number

Page 14: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

14Module und Variations_E

Pyramid (3 or 4 levels)

Page 15: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

15Module und Variations_E

Pyramid (5 levels/centered)

Page 16: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

16Module und Variations_E

3 factors (interwoven)

.... .... ....

1 2 3

Page 17: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

17Module und Variations_E

Common ground

Page 18: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

18Module und Variations_E

4 factors (1)

Page 19: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

19Module und Variations_E

4 factors (2)

Page 20: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

20Module und Variations_E

4 factors (3)

1

2

3

4

Factor 1

Factor 2

Factor 3

Factor 4

Page 21: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

21Module und Variations_E

4 factors (3a – weighted)

2

3

4

Factor 1

Factor 2

Factor 3

Factor 4

Page 22: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

22Module und Variations_E

4 factors (3b – dynamic)

1

2

3

4

Factor 1Factor 2

Factor 3

Factor 4

Four dynamicfactors

Page 23: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

23Module und Variations_E

6 factors (variation)

Page 24: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

24Module und Variations_E

D. Matrix – Factors, comparisons

Page 25: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

25Module und Variations_E

Matrix/table (Horizontal/vertical comparison of data – variations)

1 2

3 4

Page 26: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

26Module und Variations_E

Special types of matrix – opportunities/threats

• …

Opportunities

• …

Threats

• …

Opportunities

• …

Threats

• …

Opportunities

• …

Threats Opportunities Threats

• … • …

1 2

3 4

Page 27: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

27Module und Variations_E

Special types of matrix – pros and cons

• … • … • … • …

• … • …

1 2

3

Page 28: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

28Module und Variations_E

Special types of matrix – controversy

1 2

3 4

Page 29: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

29Module und Variations_E

Special types of matrix – conflict/tension (1)

Page 30: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

30Module und Variations_E

Special types of matrix – conflict/tension (2)

Page 31: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

31Module und Variations_E

Special types of matrix – bottom up/top down (1)

BOTTOM UP TOP DOWN

• ... • ...

Page 32: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

32Module und Variations_E

Special types of matrix – bottom up/top down (2)

• ... • ...

BOTTOM

UP

TOPDO

WN

1

2

Page 33: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

33Module und Variations_E

Special types of matrix – equilibrium

• … • …

Page 34: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

34Module und Variations_E

Special types of matrix – imbalance

• …

• …

Page 35: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

35Module und Variations_E

E. Process (1) – Factors, steps

Page 36: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

36Module und Variations_E

Processes

1

2

3

Page 37: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

37Module und Variations_E

Process/phases

1 2 3 4 5

… … … … … Phase 1 Phase 2 Phase 3

• … • … • …

Phase 1 Phase 2 Phase 3

• … • … • …

Phase 1 Phase 2 Phase 3

• … • … • …

1 2

3 4

Page 38: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

38Module und Variations_E

Cycles (1) (color presentation)

Page 39: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

39Module und Variations_E

Cycles (2)

Page 40: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

40Module und Variations_E

Spirals (orthogonal)

1 2

Page 41: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

41Module und Variations_E

Hurdles

Page 42: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

42Module und Variations_E

Resistance/obstacles

1 2

5

7

3 4

6

Page 43: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

43Module und Variations_E

Filters

1 2

4

5

3

6

Page 44: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

44Module und Variations_E

Change of mindset/direction

1 2

3 4

Page 45: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

45Module und Variations_E

Nodes/interfaces

1

4

3

7

5

6

8

9

2

Page 46: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

46Module und Variations_E

Pressure

1 2

Page 47: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

47Module und Variations_E

Increase/decrease

1 2 3 4 5 6 7 8

Page 48: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

48Module und Variations_E

Various types of brackets (to be used instead of block arrows)

1 2 3 4 5 6 7 8 9 10 11

Page 49: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

49Module und Variations_E

F. Process 2 – Factors, impact

Page 50: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

50Module und Variations_E

Consequences (1)

• ...…

• ...…

• ...…

• ...…

• ...…

• ...…

Page 51: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

51Module und Variations_E

Consequences (1a)

• ...…

• ...…

• ...…

• ...…

• ...…

• ...…

Page 52: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

52Module und Variations_E

Consequences (2)

• …

• …

• …

• …

• …

• …

Page 53: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

53Module und Variations_E

Consequences (3)

...

• …

...

...

• …

...

Page 54: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

54Module und Variations_E

Consequences (4)

...

• …

...

• …

...

• …

...

• …

1

2

Page 55: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

55Module und Variations_E

Impact (3 factors)

QUALITY

TIME

COST

Page 56: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

56Module und Variations_E

Impact (4 and 6 factors)

Page 57: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

57Module und Variations_E

Impact (4 factors)

Factor 3

Factor 2

Factor 4

Factor 1

Generic description of the 4 factors

Page 58: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

58Module und Variations_E

Impact (5 factors)

Factor 3

Factor 2

Factor 4

Factor 5

Generic description of the 5 factors

Factor 1

Page 59: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

59Module und Variations_E

Impact (6 factors)

Factor 2Generic description of the 6 factors

Factor 3

Factor 1

Factor 5

Factor 4

Factor 6

Page 60: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

60Module und Variations_E

Impact (7 factors)

Factor 3

Generic description of the 7 factors

Factor 2

Factor 6

Factor 4Factor 5

Factor 7

Factor 1

Page 61: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

61Module und Variations_E

Impact (8 factors)

Factor 3

Generic description of the 8 factors

Factor 2

Factor 6

Factor 7

Factor 4Factor 5

Factor 1Factor 8

Page 62: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

62Module und Variations_E

6success factors

Impact and result (1)

Page 63: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

63Module und Variations_E

Impact and result (2)

5success factors

Page 64: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

64Module und Variations_E

Vision

Vision

Page 65: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

65Module und Variations_E

Action/reaction

… … … …

Page 66: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

66Module und Variations_E

Value chain

CustomerSupplier

Development Production Sales Distribution

Company

Page 67: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

67Module und Variations_E

G. Process 3 – Factors, interlinked

Page 68: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

68Module und Variations_E

Action/reaction (1)

Page 69: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

69Module und Variations_E

Action/reaction (2) (transparent – color presentation)

Page 70: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

70Module und Variations_E

Interaction

1 2 3

Page 71: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

71Module und Variations_E

Jigsaw puzzle

Page 72: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

72Module und Variations_E

Spiral

Page 73: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

73Module und Variations_E

Annex: Nine key changes compared to the old standards

Page 74: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

74Module und Variations_E

Do not use block arrows

Use variations instead

1 2 3 4 1 2 3 4

Backup BACKUP

Stufe 1 Stufe 2 Stufe 3

New Content design – Key changes regarding „lean, linear, literal"

…Do not use shading or borders

Instead, use unframed colored shapes in shades of key blue, for emphasis only

…Do not use ovals

Instead, use AutoShapes with corners completely rounded off

Do not use stickers with lines

Instead, use upper case stickers (13 point), (key blue shade 1), positioned in the header area

Do not put numbers in circles

Instead, put them in squares (key blue shade 1), white lettering, bold

If boxes are used,

Page 75: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

75Module und Variations_E

There are obvious disadvantages to positioning text behind graphics

Do not position text behind graphics

Position text to the side of graphics instead

Arrow function can be switched on and off/ positioned to the side

Text is easy to read if not positioned behind graphics

Do not use speech bubbles

Instead, use AutoShapes/callouts/third row (you can use the arrow function!)

Do not use big multicolored cartoons/ Clip Art

Instead, use pictograms (if not available: convert Clip Art to linear monochrome versions)

Do not use miniature charts as navigators

Instead, use mathematical navigators (key blue shade 1), white lettering, bold, 13 point

4 1 2 3 4

New Content design – Key changes regarding „lean, linear, literal"

Page 76: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

76Module und Variations_E

Contents Page

A. Standard slides3

B. Lists (1) – Factors, no specific number7

C. Lists (2) – Factors, specific number13

D. Matrix – Factors, comparisons24

E. Process (1) – Factors, steps35

F. Process (2) – Factors, impact49

G. Process (3) – Factors, interlinked67

Annex: Nine key changes compared to the old standards73

Page 77: 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

77Module und Variations_E

Methodological competence

Key projects

Industry competence

Professional experience

Languages

Education

Consultant profile: [first name, last name]

xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx

Position: xxxxxxxxxxxxxxxxxxxxxxxx

• German• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx

Born: xxxx

• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

Nationality: xxxxxxxxxxxxxxxxxxxxx

Updated: mm/year