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Lesson 8
Managing A Community of Online Followers
Presented by:
Gareth Redmond Course Educator
Diploma in Blogging & Content Marketing – Part I
Lesson 8
Building An Audience
Online Reputation Management
Social Media Recommendations
Facebook Management
Summary
Blog Review
Q & A
Building An Audience
Building An Audience
Have you a passion?
What is your area of expertise?
Do you have endless ideas for your blog?
Revise these ideas down to your top 3
Take the leap
Building An Audience
What would make you come back to read a blog multiple times?
Building An Audience
B2B marketers receive 67% more leads
13x times more likely to enjoy positive ROI
By 2020, customers will manage 85% of their relationships without talking to a human
Companies who blog receive 97% more links to their website
Building An Audience
Building An Audience
Online Reputation Management
Online Reputation Management
Online Reputation Management is the act of monitoring, addressing or mitigating undesirable search
engine results or mentions in online media for a company or product.
Online Reputation Management
Online Reputation Management
Online Reputation Management
How you areperceived publicly
What impact does this have?
Complete lack of competence
Vulnerable to furthernegative comments
Online Reputation Management
Response Time
Online Reputation Management
Outline solution timeline
Integrated platform support
How can you replicate?
Why should you focus on it?
To develop strong relationships
To build a credible & reputable brand
Facebook Management
Facebook Management
Largest Social network in the world
Excellent data integration and offers paid advertising
Facebook continues to give tools to publishers/brands to help
drive engagement – Instant Articles, Facebook Live
Engagement is becoming the most valuable metric on Facebook
Requires active management of comments and customer
complaints
Facebook Management
Social Strategy
Social Strategy
Social Strategy
Facebook Management
Currently:As low as 2% now if over 500,000 likes.
10,000 fans may actually only reach 650 of them.
OR
1 million fans may actually only reach 20,000
Find people with similar interests
Great community engagement
Can promote an event better through groups
Increased exposure
Facebook Insights
More options for events, photos, links
Facebook Management
1) Weekly reports
Monitor Daily trendsThe types of content
Facebook Management
2) Monthly Reports
Strategic changesSocial growth
Blog Review
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Thank youFrom the Marketing Faculty
Gareth
DianeCarmine Chris
Daniel
Jack
DavidLaura Richard
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