1 need a lift? want to carpool? characteristics of different target groups of ride sharing reyhaneh...
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Need a lift? Want to carpool? Characteristics of different target groups of ride sharing
Reyhaneh Farrokhikhiavi, M.A.ISB, RWTH Aachen University
European Conference on Mobility Management 2011
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Need a lift?
Want to carpool?
Reyhaneh
Farrokhikhiavi
ECOMM 2011
Project background
Potentials and options of cross linking internet based car pooling platforms (CPP) for commuters
→ isb.rwth-aachen.de
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Need a lift?
Want to carpool?
Reyhaneh
Farrokhikhiavi
ECOMM 2011
User survey
Purposes
• Characteristics of target groups for CPP
• Users’ requirements for ride sharing
• Users’ requirements for car pooling platforms
Survey design
• Online survey
• Users addressed by email / newsletter
→ over 2,300 respondents
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Need a lift?
Want to carpool?
Reyhaneh
Farrokhikhiavi
ECOMM 2011
User survey
Topics
• Questions on the used car pooling platform
• Reasons, requirements and obstacles concerning ride sharing
• Attitudes and values
• Mobility behavior and personal mobility opportunities
• Type and scope of employment and
• Sociodemographic characteristics.
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Need a lift?
Want to carpool?
Reyhaneh
Farrokhikhiavi
ECOMM 2011
User survey
Definitions
Offer or need a lift
Carpool
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Need a lift?
Want to carpool?
Reyhaneh
Farrokhikhiavi
ECOMM 2011
Result of user surveySearch on internet based car pooling platforms
• 53% of the users search outside “their” carpooling platform
• 6% both in other ways and on other platforms
• 23% in other ways
• 19% on other platforms
→ isb.rwth-aachen.de
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Need a lift?
Want to carpool?
Reyhaneh
Farrokhikhiavi
ECOMM 2011
Offer or need a Lift Carpool
male
young
highly educated
single / partnership married / partnership
one or two person household multi person household
childless children
students or career entrants working full-time
low income large income
Result of user survey
Sociodemographic characteristics of the users
Two groups of people in different phases of life
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Need a lift?
Want to carpool?
Reyhaneh
Farrokhikhiavi
ECOMM 2011
Result of user survey
Work time models
Fixed working hours• Optimal partners for carpool among colleagues • Depend less on extern services
Variable working hours• Better coordination and adjustment to possible
car pooling partners Flextime no obstacle per se
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Need a lift?
Want to carpool?
Reyhaneh
Farrokhikhiavi
ECOMM 2011
Result of user survey
Distance between residence and place of work
In Germany: av. 17 kmLift: av. 35 kmCarpool: av. 66 km
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Need a lift?
Want to carpool?
Reyhaneh
Farrokhikhiavi
ECOMM 2011
Result of user survey
Mobility opportunities and mobility behavior
Offer or need a Lift Carpool
• good public transport connection in general and to place of work
• poor public transport connection in general and to place of work
• low car availability • high car availability
• above-average cycle and public transport use
• above-average car use
Long ways to work combined with lacking public transport connection increase chance that people want to carpool
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Need a lift?
Want to carpool?
Reyhaneh
Farrokhikhiavi
ECOMM 2011
Result of user survey
Reasons
1. Reduce costs2. Protect the environment
3. Poor public transport connection
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Need a lift?
Want to carpool?
Reyhaneh
Farrokhikhiavi
ECOMM 2011
Result of user survey
Obstacles
1. Far off meeting points2. Poor reliability3. Way of driving
Carpool: lack of flexibility
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Need a lift?
Want to carpool?
Reyhaneh
Farrokhikhiavi
ECOMM 2011
Result of user survey
Requirements
1. Fair cost sharing2. SafetyCarpool: 3. Guarantee for return 4. Meeting point in walking distance
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Need a lift?
Want to carpool?
Reyhaneh
Farrokhikhiavi
ECOMM 2011
Result of user survey
Requirements on platforms
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Need a lift?
Want to carpool?
Reyhaneh
Farrokhikhiavi
ECOMM 2011
Result of user survey
Attitudes and values
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Need a lift?
Want to carpool?
Reyhaneh
Farrokhikhiavi
ECOMM 2011
Result of user survey
Attitudes
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Need a lift?
Want to carpool?
Reyhaneh
Farrokhikhiavi
ECOMM 2011
Result of user survey
choice of means of transport
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Need a lift?
Want to carpool?
Reyhaneh
Farrokhikhiavi
ECOMM 2011
User survey
Conclusion
• Long ways to work + lacking public transport connection carpool
• Leading motive: reducing costs
• Main requirement: fair cost sharing
• Requirement of carpoolers: guarantee for return
• Two groups of user – lift and carpool – in different phases of life
• Attitudes and values: Lift and carpool very similar
people searching/offering a lift today tomorrows carpoolers?
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Thank you for your attention!
Contact:Reyhaneh FarrokhikhiaviRWTH Aachen UniversityISB - Institute of Urban and Transport PlanningFon: 0049-241-80 25 206 Fax: 0049-241-80 22 247e-mail: [email protected]