1 © nokia vr 2004-11-04 nmc c.ppt / 29-10-2004 / rwmusic info + rating music info + quiz extra info...
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1 © NOKIA VR_2004-11-04_NMC_C.PPT / 29-10-2004 / RW
2 © NOKIA NMC_04_ppt_template_7.PPT / 15-09-2004 / tn
Visual RadioNokia Mobility ConferenceMonacoNovember 4, 2004
Peter Vesterbacka, HP
Reidar Wasenius, Nokia
3 © NOKIA VR_2004-11-04_NMC_C.PPT / 29-10-2004 / RW
Radio and Mobiles Match
• Radio is the only media technology ever to successfully integrate with other technologies (clock, car) and media (via cable TV and Internet)
• Radio listening on mobile handsets is increasing
• The new enhanced Visual Radio application will replace the current FM radio application in an increasing number of Nokia models
• FM radio is available in several Nokia models and many more are coming
• The high-end Nokia 7710 and the mass-market Nokia 3230 arethe first Visual Radio–enabled models on the market in Q1/2005
• There will be several models during 2005 (S40, S60 & S90)– a total of 100 million devices by the end of 2006
• Nokia intends to make Visual Radio available to other handset makers
4 © NOKIA VR_2004-11-04_NMC_C.PPT / 29-10-2004 / RW
Visual Radio Parallel Channel
Unmodified traditional analog FM broadcast
New interactive parallel channel
more details ad music info+ rating+ rating
music info+ quiz+ quiz
extrainfo
news ad musicmusic localevents
GPRS
FM
ad
ad
music info+ purchase+ purchase
music FM Tuner
Visual Radio Application
Visual Radio provides an information feed to the mobile devicewith contents matching the FM radio broadcast
5 © NOKIA VR_2004-11-04_NMC_C.PPT / 29-10-2004 / RW
Our Common Cause
• Users must get all the settings in place in the shop• Concerted efforts throughout the sales channel to the POS
• Radio listeners will not count minutes, seconds or megabytes• Smart and flexible data rates will be crucial – like for
so many new mobile data services
• Smart billing for different contents and services enhance business• The Nokia Intelligent Edge alleviates many of the issues above
• Handset and subscription buyers must be aware of Visual Radio• Co-marketing opportunities with radio stations and Nokia
Brand New Partnerships
7 © NOKIA NMC_04_ppt_template_7.PPT / 15-09-2004 / tn
Where’s the Beef?
The core of Visual Radiois interactivity providedby operators!
8 © NOKIA VR_2004-11-04_NMC_C.PPT / 29-10-2004 / RW
Created by Nokia – Powered by HP
Existing Radio Automation System
New Visual Radio Tool
Radio Station
New Visual RadioServer Run by HP
Existing FM Broadcast
NewVisual RadioApplication
ExistingFM Tuner
New Parallel Channel
9 © NOKIA VR_2004-11-04_NMC_C.PPT / 29-10-2004 / RW
Turn Up the Volume With Visual Radio
• Continue to make money with 2.5G
• Increase GPRS adoption
• Increase ARPU with new data revenues• People are prepared to pay €5..6 / month for Visual Radio *
• Make digital content and service “almost too easy” *
• Utilize valuable user statistics
• Achieve valuable differentiation by joining today!
• No new technology investments or up-front payments
* Visual Radio user study in Finland 06/2004
10 © NOKIA VR_2004-11-04_NMC_C.PPT / 29-10-2004 / RW
Visual Radio Business
Nokia
- Overall solution specification- Visual Radio handset application- Visual Radio tool software- Visual Radio server software
HP
Operator
RadioStation
Audience
Advertiser
- Handsets
- Contentdistribution
- Billing- Settings
- Solution sales- System integration- System operation- Maintenance & support- Digital contents
- Hosted solution- Digital Contents
- En-to-endsolution
- Visual Radio tool- Training- Support - Visual Radio
channel
- Visual Radioadvertising
11 © NOKIA NMC_04_ppt_template_7.PPT / 15-09-2004 / tn
Chocolate, anyone?
12 © NOKIA VR_2004-11-04_NMC_C.PPT / 29-10-2004 / RW
Up-to-date info andinteractive demos at
www.visualradio.com