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Digital Financial Services Conference 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services

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Page 1: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Digital Financial Services Conference

1 November 2016

Matthew Gough

Chair, Partner & Head of Digital Financial Services

Page 2: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

09:15• Welcome from chair – Matthew Gough, Eversheds

• The economics of digital financial services and the regulatory regime – Ram Mahendran, SRM Economics

• The CMA’s proposed remedies using technological advances and how they are being taken forward –Colin Garland, The Competition and Markets Authority

• Blockchain – Andrew Henderson, Eversheds

• Friend, not foe: collaborating with Fintechs – Colin Farquhar, Deloitte

11:20 Coffee break

11:40• E-signatures – Craig Rogers, Eversheds

• Automated advice – Karan Shanmugarajah, WealthKernel

• Social media and digital financial services – Andrew Terry, Eversheds

13:00: Networking lunch

Today’s agenda

Page 3: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Eversheds LLP | 02/11/2016 |

−Eversheds Digital Financial Services series:• First annual conference – September 2015

• Digital Financial Services and technology platforms – February 2016

• Digital Financial Services and Payments and regulatory matters – June 2016

• Digital Financial Services and data protection and cyber crime – October 2016

• Second annual conference – today

• Previous event materials are available at eversheds.com/digitalfinancialservices

−Today’s focus: exploiting new technologies

Welcome and Setting the Scene

Digital Financial Services Conference: Exploiting New Technology

Page 4: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Eversheds LLP | 02/11/2016 |

− The use of Digital Financial Services is continuing to grow

− OFCOM’s 2016 survey found:• 67% of Internet users bank or pay bills online

• 40% of Internet users bank or pay bills online once a week

• 32% of Internet users bank or pay bills with smart phone

− Cap Gemini’s Wealth Management report in 2016 stated:• 56% of global Wealth Management firms have digital as a top three priority in the short

term

• 64% of HNWI’s globally expect their relationship to be mostly or entirely digital

Setting the Scene

Digital Financial Services Conference: Exploiting New Technologies

Page 5: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Eversheds LLP | 02/11/2016 |

− On the insurance side Accenture has reported:• $2.6 billion invested in 2015 in Insurtech deals

• 300% increase from 2015

• Increasing in 2016 and 45 Insurtech deals signed in Q1 of 2016

− With regard to Blockchain:• 1,700,000 transactions in the Blockchain ledger each week in October 2016

• Bitcoin reached a high of $1,216 in December 2013 and it is currently around $650 per Bitcoin

• In May 2016 Santander was the first UK bank to start using Blockchain for international payments

Setting the Scene (continued)

Digital Financial Services Conference: Exploiting New Technologies

Page 6: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Eversheds LLP | 02/11/2016 |

− According to EY London was the leading Fintech City in 2015 generating £6.6 billion in revenue and employing 61,000 people

−FCA’s Project Innovate continues to progress• By September 2016 more than 300 firms of all sizes have been assisted by the FCA in 2

years

• 69 firms applied in July 2016 to the first tranche of the Regulatory Sandbox and 24 were accepted

• Sectors supported by the Sandbox include retail banking, insurance, advice and profiling and IPO

• FCA has signed international co-operation agreements with Australia and Singapore

Setting the Scene (continued)

Digital Financial Services Conference: Exploiting New Technologies

Page 7: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Eversheds LLP | 02/11/2016 |

−Today we will look at the increased use of technology and financial services

−Eversheds’ specialist lawyers are joined by industry experts to cover a range of topics

−There will be a short Q&A at the end of each presentation

Setting the Scene (continued)

Digital Financial Services Conference: Exploiting New Technologies

Page 8: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

eversheds.com©2015 Eversheds LLPEversheds LLP is a limited liability partnership

For more information contact:

Matthew Gough

+44 292 047 7943 [email protected]

1 Callaghan SquareCardiffCF10 5BTUnited Kingdom

Page 9: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Digital banking: how does it impact on vulnerable customers and what regulatory and economic issues does it create?

Presentation for Eversheds – Digital Financial Services Conference

1 NOVEMBER 2016

Page 10: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

www.srmeconomics.co.uk

Overview of today’s presentation

10

• Does technology result in customers being more or less vulnerable?1.

• Do online banking customers get discounts passed on to them or do they subsidise traditional banking customers?2.

• Do digital technologies both reduce firms’ costs and improve customer service? Or is there a trade-off? How can we measure this?3.

Page 11: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

www.srmeconomics.co.uk11

Why are we talking about this?

Page 12: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

www.srmeconomics.co.uk

Q1. Can technology help or hinder vulnerable customers?

• Digital banking helps customers overall as seen in the BBA’s ‘The way we bank’ series, although there may be distributional effects.

• As they are able to use standard banking products anywhere and anytime they like, the 2015 LBG ‘Annual Report’ stated that 55%

of their customers’ needs are meet digitally. In total, LBG has an online customer base of 11.5 million customers.

• There has also been an increase in the number and variety of products and providers that customers can choose from.

• However, vulnerable customers are not like the majority of a bank’s customers, as per the FCA’s occasional paper 8 ‘Customer

vulnerability’. More work needs to be done into how specifically vulnerable customers are affected by an individual firms’ digital

technology.

• The ‘Mind the Gap’ study made the following statement regarding vulnerable customers.

• “Financial inclusion, and access, now directly relate to the FCA’s objectives of consumer protection and competition, including

within it support for more vulnerable consumers, encouraging a real degree of effective choice for consumers and clarity and

transparency over products purchased, particularly when it comes to terms and conditions.”

• Overall, there are ways that digital technology may be helping or hinder vulnerable customers. The overall impact cannot easily and

arguably shouldn’t be measured at an industry level as it more about how an individual firm uses and applies the digital technology

developments.

12

Summary: what is the overall impact of technology?

Page 13: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

www.srmeconomics.co.uk

Q1. An economists view of the ‘Mind the gap’ reportMETHODOLOGY

13

Work performed independently between July and Nov 2015, commissioned by the

FCA

50 customer interviews28 interviews with industry experts; charities, consumer bodies, industry

organisations and firms

Aim was to understand access issues that consumers face, these were broken down

into the following types

Digital and physical barriers

Barriers to bankingBarriers caused by

credit file issuesBarriers facing older mortgage borrowers

Barriers to accessing insurance

6 consumer focus groups

Page 14: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

www.srmeconomics.co.uk

An economists view of the ‘Mind the gap’ report

14

Key access issues Summary of issue SRM Economics view

‘The Maze’ – Process, requirements and eligibility

• Physical barriers to accessing financial products • Conflicting or limited information is often provided between firms.• Consumers’ struggle to understand products, relates to all issues.• Lack of explanation as to why a customer has been denied a product, leads to

future self limiting behaviours.• Products may not match consumers needs.

• Documentation issue is relatively small, the complicated nature of financial products is well known.

• Conflicting information within firms is something firms need to monitor, as well as reasons as to rejection.

• Rejections could come with a reason and alternative.

‘The Fog’ – Market navigation and comprehension

• Consumers struggle with technical language of financial products.• Difficulties in understanding benefits, costs and exclusions of products.• Many myths around credit scores, that can impede access to mainstream credit.• Search for the most appropriate product is difficult.• Consumers who are ineligible for products may have difficulties compounded

by time taken to establish eligibility.

• Product comparison website can help this.

• The risk is that these services cannot compare all characteristics.

• Consumers value product features differently.

‘The Void’ – Digital and physical barriers

• Practical exclusion from financial products, linked to physical access or digital exclusion.

• Older people, people with disabilities and consumers living in rural areas are most likely to struggle with physical access.

• Also likely to experience digital exclusion, along with low income customers.• Lack of access to technology, or lack of confidence/computer literacy can result

in exclusion.

• Digital barriers are a relatively new and unexplored issue.

• Have greater importance given the rise if internet only providers and online only offers.

• Issue may dissipate naturally?

Page 15: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

www.srmeconomics.co.uk

Q2. Do online customers get the discounts they should receive?

• Economic price theory suggests that, in efficient markets the price

of the good is equal to the marginal cost of producing the final

good.

• The marginal cost of providing a product to digital customers

should be lower.

• This theory can be seen in the graph to the right.

• The equilibrium market price would be lower (and quantity higher)

if the market was supplied by a digital technology only.

• However, the digital equilibrium price is below the price that

would be required to supply traditional banking services. If banks

were to charge the same (lower price) traditional banking

activities could become unprofitable, perhaps rationalising the

reduction in supply of branches as digital banking grows.

• Further issue here is that new entrants may have a marginal cost

below that of ‘traditional’ banking providers.

15

Economic theory

Pri

ce

Quantity

Demand Supply Traditional Supply Digital

Page 16: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

www.srmeconomics.co.uk

Retail banking has exhibited significant cross-subsidisation, but digital banking challenges the extent to which this is viable

16

Price range for

legacy customers

• This includes depreciation on tech-platform investment.

Incremental costs for digital customers

• To what extent are common costs falling?Common costs

Legacy customers incremental costs

One interesting issue is the extent to which the branch network is become a legacy customer incremental cost

and not a shared or common cost.

Page 17: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

www.srmeconomics.co.uk

REGULATORS HAVE (SOMETIMES) CONFLICTING OBJECTIVES WHILE WANTING CONSUMERS TO OBTAIN A FAIR DEAL

This demonstrates how crucial it is to understand behavioural and regulatory economics

Are consumers getting a good

deal?

Competition

FairnessProtection

Innovation

17

Page 18: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

www.srmeconomics.co.uk

Q2. Do online customers get the discounts they should receive?

18

There is mixed evidence of consumers receiving digital banking discounts

Evidence for Evidence against

• Internet only accounts offered by some including First Direct, TSB and Tesco Bank, that offer customers significant benefits.

• For example, 5% cashback on the first £100 of contactless payments per month.

• Some evidence suggests that overdrafts are cheaper for Internet only banks. Costs of a £500 Overdraft for 30 days:

• £17.40 with Co-operative bank vs £7.34 with Smile• £87.52 with HSBC vs £83.05 with First Direct

• The entrance into the market of the four new internet only banks (Atom, Tandem, Monzo and Startling) will be interesting to observe for its impact.

• Main high street banks do not offer their customers separate internet banking directly. So even if the customer never uses the traditional services they are subsidising those who do.

• This may mean that 55% of LBG customers who have their banking needs meet digitally are subsidising the remaining 45%.

• However, it was (probably) profits on legacy customers than enabled banks to invest in digital platforms.

• There is an argument that high street banks have a social responsibility to charge the same price to all of their customers.

Page 19: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

www.srmeconomics.co.uk19

Change in firms costs can be estimated overtime

(e.g. profitability analysis)

Customer surveys may also be used to measure

service

Customer service can be measured using complaints data

Q3. Is digital technology reducing firms cost or improving customer service?How can we measure these?

The CMA recentlyinvestigated retail bankingprofitability, and concludedassessment was toodifficult. We do not agreewith this assessment andwould advise lenders toundertake cohort levelanalysis of profitabilityincluding ‘legacy’ vs. ‘digital’customer profitability.

How can data analytics beused to measure customerservice and leadimprovements?

Page 20: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

www.srmeconomics.co.uk

Q3: Applications of the data analytics to assess customer serviceWHAT IS THE ISSUE?

How well are banks and individual branches doing at allocating their customers into the correct type of current account and measuring service

improvements?

It is possible to segment the customers of the bank into groups based on

their observable characteristics using cluster analysis the characteristics

of interest could include;

Digital vs. legacy

Age

Income

Gender

Number of children

Any other characteristics of interest.

We can then compare these clustered groups with the type of current

accounts the individuals in each of the groups hold.

WHY IS THIS USEFUL?

Using the entire population as a benchmark we can calculate the average proportion of people in each group with the same type of current account, if the

branches are allocating people to account types based on the observable then this proportion should be high.

Then breaking the sample down by branch we can identify branches that are doing less well at up selling account types to the target consume and also

track service feedback.

20

Page 21: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

www.srmeconomics.co.uk

Summary of key points and conclusions

21

• Digital banking is already very significant in terms of scale and growth rates.

• Some customers feel excluded by the digital revolution, which may be due to knowledge, confidence, resources or infrastructure. In other words, not just the responsibility of lenders.

• Digital banking services should result in lower prices although pace of price reduction hampered by legacy costs.

• Currently digital only products are not offered by the high street banks.

• The entrance into the industry of new Internet only banks may force the high street banks to re think this.

• The cross-subsidisation that banks have traditionally employed may become more difficult/less viable.

• Technology should both increase the quality of the product/service as well as reducing firms’ costs.

Page 22: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

CONTACTRam Mahendran7 Stratford PlaceLondonW1C 1AY

M:+44 (0)788 095 2305E:[email protected]

© 2016 SRM ECONOMICS LIMITED

Page 23: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Retail banking market investigation

Eversheds: Digital Financial Services

1 November 2016

Colin Garland

Director, Remedies, Business and Financial

Analysis

Page 24: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Analysis

● Market structure

- Concentrated markets, but with some recent new entry

● Pricing, quality and innovation

- Pricing complex and difficult to compare

- Substantial gains from switching available

- Evidence of innovation, but less so for SME customers

● New entry and barriers to entry and expansion

- Weak customer response

- Strong product linkages

● Customer engagement

● Banks incentives to compete

Page 25: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Findings

● Adverse effect on competition

in the provision of

- PCAs

- BCAs

- SME lending

● Features:

- Barriers to accessing and assessing

information

- Barriers to switching

- Low levels of customer engagement

- Incumbency advantages

- Product linkages

- Information asymmetries

● AECs linked

- Products

- Geographic market

Page 26: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Our remedies package

Page 27: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds
Page 28: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Open standards

● “Of all the measures we have considered as part of this investigation, the timely

development and implementation of an open API banking standard has the greatest

potential to transform competition in retail banking markets. We believe that it will

significantly increase competition between banks by making it much easier for both

personal customers and SMEs to compare what is offered by different banks and by

paving the way to the development of new business models offering innovative

services to customers.

● “We are requiring the largest retail banks in both GB and NI to develop and adopt an

API banking standard so as to share information to a specified timetable and we are

requiring it to be an open standard so as to enable it to be widely accessible. This

will enable intermediaries to access information about bank services, prices and

service quality. Customers who are satisfied about privacy and security safeguards,

and are willing to give consent, will be able to share their own transaction data with

trusted intermediaries, which can then offer advice tailored to the individual

customer. This will make it easier for customers to identify the best products for their

needs.”

Page 29: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

(a) set up an entity (the Implementation Entity) that will be tasked with agreeing,

implementing and maintaining open and common banking standards

(b) appoint a suitably qualified, independent person (the Implementation Trustee), to

act as chair of the Implementation Entity with responsibility for the delivery of the

project’s objectives

(c) use their best endeavours to achieve the objectives of the project within the timetable

agreed with the CMA

(d) agree to be bound by the decisions of the Implementation Trustee

(e) release and make available through an open API by 31 March 2017, and thereafter

maintain as open data, specified reference and product information

(f) agree with the IT open standards for APIs with full read and write functionality and

make available through them PCA and BCA transaction data sets, to be released no

later than the transposition deadline of the second Payment Services Directive

(PSD2) ie by 13 January 2018

Required the leading banks in

GB and NI to

Page 30: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Remedy interactions with Open

banking

● Nesta challenge prize: to provide for the creation of tools to

enable comparison of SME banking services, including BCAs and

lending products

● Service quality metrics: to provide for common basis of

comparison between banks service quality

● Development of SME loan price comparison and eligibility tool:

to provide indicative information on SME loans

● BCA opening: reduce friction in account opening and switching

● Transaction history: reduce friction in account switching

Page 31: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Implementation of recommendations made to HMT, FCA and BEIS

Open Data

(Reference

and Product

Data)

CMA Orders

made

Prompts & Alerts

– providers

cooperate with

behavioural trials

Development of

comparison

service for SMEs

(NESTA)

MMC

CASS

switching:

Awareness

and

confidence

Firm overdraft decision to

customer prior to switching

account provider

Publication of

SME lending

prices

CASS

Governance

CASS

RedirectionTransaction

history for

customers

Overdraft

alerts with

grace

periods

Development

SME loan

comparison and

eligibility tool

BCA

opening

procedures

Service

quality

metrics: core

measures

Remedy reliant or impacted upon the Open API remedy.

Q1 17 Q2 17 Q3 17 Q4 17 Q1 18 Q2 18 Q3 18

Remedy package - timeline

Page 32: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

What does success look like?

● Not just about more switching

● New money management tools

● Greater rivalry

● New business models

● Greater customer satisfaction

● Greater awareness of, satisfaction with and confidence in CASS

Page 33: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Thank you

Page 34: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Blockchain

1 November 2016

Andrew Henderson

Partner

Page 35: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Eversheds LLP |

• What is Blockchain?

• The DAO attack

• How is Blockchain regulated?

• How should Blockchain be regulated?

Agenda

Page 36: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Eversheds LLP | 02/11/2016 |

The third party intermediary system

What is Distributed Ledger Technology (“DLT”)?

The DLT system

Seller

Intermediary

Buyer

Node

Node

Node

Node

Node Node

Node

Node

Node

Node

Buyer

Seller

Page 37: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Eversheds LLP |

• What is a smart contract?

IF [Entity #564445] sends [10 widgets] that [meet at least standard XYZ] THEN release [[£1.00] for each of those widgets] to User/Account #590235234

• The risks of using smart contracts:• Perverse outcomes

• The difficulty of coding “reasonableness”

• The increasing importance of smart contract technology

Smart Contracts

Page 38: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Eversheds LLP |

When it goes wrong: the DAO attack

ETH

Node

Node

Node

Node

Node

Node

Node

Node

Member

Idea

MemberMember

Page 39: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Eversheds LLP |

• The current position:• Operating a blockchain is not yet specifically regulated

• Potential regulation:• Anti-money laundering

• Draft Investigatory Powers Bill

• Data protection

• Prospectus requirement

• Payment services

DLT: The regulatory position

Page 40: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Eversheds LLP |

• The options:a) DLT is used by existing market participants/infrastructures

to improve their internal processes

b) DLT is aimed at changing/replacing the current set up of market participants and market infrastructures

c) A median situation, which would fall somewhere in-between situation a) and b)

d) A status quo situation where the existing set up of the securities markets would prevail

ESMA’s Discussion Paper: DLT Applied to Securities Markets

Page 41: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Eversheds LLP |

Benefits:

1.Clearing and settlement

2.Record of ownership and safekeeping of assets

3.Reporting and oversight

4.Counterparty risk

5.Efficient collateral management

6.Availability

7.Security

8.Cost

ESMA’s regulatory response – How to decide?

Challenges and risks:

1.Cyber risk, fraud and money laundering

2.Operational risks

3.Market volatility, interconnectedness and new pockets of risks

4.Fair competition and orderly markets

5.Technological issues

6. Governance and privacy issues

7. Regulatory and legal issues

Page 42: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Eversheds LLP |

Other issues to consider when deploying DLT include:

−Permissioned vs permissionless blockchain

−Conflicts of laws issues

−Resource costs

−Correcting mistakes

−The actual need for blockchain

Other challenges

Page 43: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Eversheds LLP |

- Blockchain – a system based on DLT

- Blockchain 1.0 – currency, the deployment of cryptocurrencies in application related to cash, such as currency transfer, remittance, and digital payment systems

- Blockchain 2.0 – contracts, the entire slate of economic, market, and financial applications using the blockchain that are more extensive than simple cash transactions: stocks, bonds, futures, loans, mortgages, titles, smart property, and smart contracts

- Blockchain 3.0 – blockchain applications beyond currency, finance and markets, particularly in the areas of government, health, science, literacy, culture and art

- Chameleon hash - a type of padlock between units in a blockchain that allows an administrator with the key to unlock and edit them, allowing for the correction of errors on the blockchain

Glossary – simplified definitions of FinTech terminology

Page 44: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Eversheds LLP |

- Distributed autonomous organisation (DAO) – a hub that disperses ETH

to startups and projects. Backers of The DAO receive voting rights which can

be used to help determine the future direction of the organization and which

projects will actually get funded following a voting period

- Distributed Ledger Technology (DLT) – the software that creates a

distributed ledger, which is essentially a record of electronic transactions,

very similar to accounting ledgers, but which is maintained by a shared or

‘distributed’ network of participants (called ‘nodes’) and not by a centralized

entity, meaning that there is no central validation system

- Ethereum (ETH) – a form of cryptocurrency, like bitcoin, which embeds

smart contract technology

- Node – see definition of DLT

Glossary – simplified definitions of FinTech terminology

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Eversheds LLP |

- Permissioned / permissionless blockchain – a permissioned blockchain is only accessible to certain invited participants whereas a permissionlessblockchain does not have a block on who can access the blockchain

- Sidechain – a separate blockchain that is tied to the original but does not interact with it until it has completed its own set of transactions that are then added to the primary chain as just the one result.

- Smart contracts – pieces of software, not contracts in the legal sense, that extend blockchains’ utility from simply keeping a record of financial transaction entries to automatically implementing terms of multiparty agreements

- Smart property: encoding every asset to the blockchain with a unique identifier such that the asset can be tracked, controlled, and exchanged on the blockchain. This means that all manner of tangible assets (houses, cars) and digital assets could be registered and transacted on the blockchain.

Glossary – simplified definitions of FinTech terminology

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Questions?

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eversheds.com©2015 Eversheds LLPEversheds LLP is a limited liability partnership

For more information contact:

Andrew Henderson

+44 20 7919 0898 [email protected]

Eversheds LLP1 Wood StreetLondonEC2V 7WS

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Fintech

M&A trends

Colin Farquhar | November 2016

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Fintech – M&A trends4949 © 2016 Deloitte LLP | Private and Confidential

Fintech overview

What is Fintech?

• Refers to new solutions which demonstrate an incremental or radical/ disruptive innovation or development of

applications, processes, products or business models in the financial services industry

Size of investment

• Global investment into Fintech increased from c.$3bn (2013) to over c.$12bn in 2014 and c.$20bn in 2015

• Geographical split of investment in 2015

− US is largest with c.$12bn

− Europe, c.$4.5bn, experiencing the highest growth with +215% year on year

− Asia investment was c.$4.5bn up from c.$900m from the prior year

• Q1 16 investment of c.$6.5bn

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Fintech – M&A trends5050 © 2016 Deloitte LLP | Private and Confidential

Fintech growth drivers

Technological innovation

• Innovation has led to creativity and new approaches of delivering financial services

• Lower cost alternatives are developing through streamlining routine tasks and faster processing

Consumer adoption

• Consumers have shown a willingness to adopt technological advances

• Consumer expectations are being formed in non-financial areas

− Incumbent banks and insurers are struggling to keep up with changing consumer expectations

− “Expectation gap” that many Fintech participants are seeking to exploit and drive adoption

Regulation

• In the UK the FCA has been given a specific mandate to promote competition

− Project Innovate and the establishment of the Innovation Hub

• In the Payments sector, the PSR and the PSD2 is specific about removing barriers to competition

The Financial Crisis

• A dislocation of the financial system led to high commissions, opaque fees and inflated FX and interest spreads

• The crisis created an opportunity for Fintechs to create innovative solutions

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Fintech – M&A trends5151 © 2016 Deloitte LLP | Private and Confidential

Aggregators

Insurance

Wealth

Banking

Capital markets

RegTech

Insurance/

Telematics

Online payments

and FX

Market Place

Lenders (MPLs)

Credit reference

Infrastructure

Fintech ecosystem

Fintech

High LowMedium

Globalisation

Maturity

Payments

Globalisation

Maturity

Data & analytics

Globalisation

Maturity

Financial software

market (“plumbing”)

Globalisation

Maturity

Platforms

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Fintech – M&A trends5252 © 2016 Deloitte LLP | Private and Confidential

Payments

Overview

• The largest Fintech sector with the highest level of investment and maturity

• Payments encompasses:

− Infrastructure - well-established and large incumbent participants

− Online payments and FX - largest number of new participants and remains fragmented

M&A drivers

• Highly cash generative businesses

− Good forward visibility of earnings and strong historical growth

• Innovation in the online and contactless payments space

− For example, Bitcoin and NFC technologies are attracting investment

• Investment in Blockchain

− Is expected to increase operational efficiency by reducing intermediary chains

• Start-ups and the continuing requirement to invest in new technology

• Continuing regulatory scrutiny (PSD/PSD2, SEPA and IFR)

− The PSR is seeking to increase competition

− New regulation will separate schemes from processing, and open up access and ownership of infrastructure

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Fintech – M&A trends5353 © 2016 Deloitte LLP | Private and Confidential

Data and Analytics

Overview

• Business models that rely on economies of scale and ability to collect a varied range of financial data

• Data and analytics feature significantly in the capital markets, credit referencing and insurance industries

M&A drivers

• Increased automation, reduced intermediation, time and costs in capital markets Fintech

− Blockchain is expected to be a high area of focus and investment in the future

• Increased growth in the credit referencing industry

− Access to credit information by existing providers is a barrier to entry

− The UK government is considering increasing access to credit data on SME borrowers

• Increased interest from Insurance corporates

− Improved distribution and underwriting methodologies

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Fintech – M&A trends5454 © 2016 Deloitte LLP | Private and Confidential

Financial software

Overview

• The sector is dominated by large international technology companies who offer a range of solutions

M&A drivers

• Development of RegTech players

− Increased focus on regulatory compliance

− Investors may pursue initial investment opportunities

• Increased focus on a digital solution to the banking proposition

− The banking software market is highly fragmented and may be subject to future consolidation

− The digital proposition may attract future investment

• The influence of new insurance software

− B2B innovation (for example, broker software) but also customer-related elements (for example, Telematics)

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Fintech – M&A trends5555 © 2016 Deloitte LLP | Private and Confidential

Platforms

Overview

• Varies depending on the market segment

• Personal and SME lending from established lenders has curtailed, leading to an increasing focus on MPL

M&A drivers

• The maturity and growth of crowdfunding and P2P businesses

− No barriers to entry and scale has resulted in subdued or even non-existent M&A

− Banks may form partnerships or acquire a platform to curtail erosion of their share of the SME lending market

• Investment in well-established wealth platform technology suppliers

− Organic growth in the advisor platform market

− Investment back books migrating to advisor platforms; and

− Further consolidation in the advisor platform market, alongside replacement of existing technology.

• D2C wealth platform innovators as targets for incumbents looking to leverage technology

− Given current scale, innovators are likely to attract venture capital more so than traditional private equity.

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Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.co.uk/about for a detailed description of the legal structure of DTTL and its member firms.

Deloitte LLP is the United Kingdom member firm of DTTL.

This publication has been written in general terms and therefore cannot be relied on to cover specific situations; application of the principles set out will depend upon the particular circumstances involved and we recommend that you obtain professional advice before acting or refraining from acting on any of the contents of this publication. Deloitte LLP would be pleased to advise readers on how to apply the principles set out in this publication to their specific circumstances. Deloitte LLP accepts no duty of care or liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication.

© 2016 Deloitte LLP. All rights reserved.

Deloitte LLP is a limited liability partnership registered in England and Wales with registered number OC303675 and its registered office at 2 New Street Square, London EC4A 3BZ, United Kingdom. Tel: +44 (0) 20 7936 3000 Fax: +44 (0) 20 7583 1198.

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57

Coffee break

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58

e-Signatures for Financial Institutions

1 November 2016

Craig RogersPartnerTechnology & OutsourcingEversheds LLP

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−e-signatures – what’s the big deal?

−What is an e-signature?

−Benefits of e-signatures

−The legal landscape

−e-signatures in the FS Sector

−Selecting an e-signature platform

−Future Developments

Overview – Electronic Signatures

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60

e-signaturesWhat’s the big deal?

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Sources: IMRG Capgemini e-Retail Sales Index 2016, Adyen Mobile Payments Index 2015,

https://acrobat.adobe.com/us/en/documents/esignatures.html www.docusign.co.uk

1 in 4 victim of current account Fraud - Uswitch

The rise of the ‘Digital Economy’

- Nearly 1/3 of shopping now done online

- 44% of UK online payments made with mobile devices

- Online services: Banks, insurers, retailers, telcos, airlines, utilities

- Consumer contracts being created with the click of a mouse

- Government services and interactions (HMRC, DVLA, Local Gov)

- Companies looking to streamline contacting process

- clients

- suppliers

- employees

Proliferation of e-signature providers

- Adobe – 6 billion transactions per annum

- Docusign – over 100 million customers in 188 countries

e-Signatures - what’s the big deal?

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62

e-signaturesWhat is an e-signature?

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Sources: Regulation (EU) No910/2014 of 23 July 2014 on electronic identification and trust services for electronic transactions in the internal market, repealing Directive 1999/93/EC (“eIDAS”), Bassano v Toft [2014] EWHC 377 (QB), Golden Ocean Group Ltd v Salgaocar Mining Industries Pvt Ltd and another [2012] EWCA Civ 265

What is an e-signature?

Electronic Signature: “data in electronic form which is attached to or logically associated with other data in electronic form and which is used by the signatory to sign”.

Most users do not realise that they are signing contracts electronically by:

• chip & pin or contactless transactions;• ticking “I accept” or “submit” online;• signing their name at the end of an email; or• biometric signatures: e.g. fingerprint recognition

Solution will vary depending on nature & value of the transaction, regulatory environment and risk profile.

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What are the benefits of e-signatures?

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- Flexibility: parties can select the e-signature platform which best suits their authentication requirements.

- Enhanced security: contracts executed by e-signature (and overlaid with authentication tools) are theoretically more secure than paper-contracts

- Traceability: signatures are traceable and auditable; workflow tools enable companies to track the status of contracts in real-time

- Integration: e-signature solutions can be integrated with existing CRM, ERP, accounting, HR and document management systems to provide end-to-end workflow management

- Ease of use: execution processes are technology neutral, intuitive and culturally accepted by the digital generation

Sources: Department for Business Innovation and Skills, Guide on Electronic Signatures, September 2014

Possible benefits

- Efficiency: electronic contracts can be circulated, signed, authenticated and loaded quickly, on any device

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66

E-signatures and the legal landscape

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In 1999 the EU, Australia and the US amongst the first to codify electronic signatures:

• Validity of e-signatures for conclusion of contracts

• Admissibility as evidence in legal proceedings

• Enforceability “a contract cannot be denied legal effect solely on the grounds that it is in electronic form”.

EU – Directive 1999/93/EC framework on electronic signatures

UK - The Electronic Communications Act 2000 (ECA) and the Electronic Signatures Regulations 2002 (ESR)

Australia – Australian Electronic Transactions Act 1999

United States - US Electronic Signatures in Global and National Commerce Act (ESIGN), 30 June 2000 and US Uniform Electronic Transactions Act (UETA) July 1999

.

The Legal Landscape (Legacy)

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Source: https://acrobat.adobe.com/content/dam/doc-cloud/en/pdfs/acrobat-sign-and-approve-where-are-esignatures-accepted.pdf

The Legal Landscape

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• the European Directive established a two-tier process for “simple” and “advanced” e-signatures which introduced uncertainty as to the legal effect of the poorer sibling;

• the legislation was subordinate to existing local legislation and requirements for specific legal instruments (e.g. property transfers).

However…

• the EU and the US model required states or member states to adopt the legislation (in Europe this created a fractured legislative landscape);

• the legislation (in the interests of being technology neutral) did not stipulate what it regarded as an “electronic signature” but defined them by a set of qualifying criteria;

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The position in the European Union changed on 1 July 2016

Regulation (EU) No 910/2014 of 23 July 2014 on electronic identification and trust services for electronic transactions

- eIDAS directly enforceable and will replace existing Directive

- Designed to build consistent framework for secure electronic authentication by defining mutually recognised, pan-EU rules:

• electronic signatures (simple, advanced and qualified)

• electronic identification schemes (low, substantial, high)

• electronic seals (simple, advanced and qualified)

• trust services (simple, advanced and qualified)

• electronic time stamps (simple and qualified)

• electronic documents (simple)

• website authentication (qualified)

• etc.

Source: Regulation (EU) No 910/2014 of 23 July 2014 on electronic identification and trust services for electronic transactions in the internal market, repealing Directive 1999/93/EC

The *New* Legal Landscape

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Under eIDAS, e-signatures can be “simple”, “advanced” or “qualified”.

Qualified e-signature – “legal effect of a handwritten signature”

Advanced e-signatures for high value / strategic agreements:

• identify the signatory with a high degree of certainty;

• limit the risk of 3rd party interference or fraud; and

• limit the risk of subsequent amendment or revocation

Qualified e-signatures:

• mandate the use of “qualified signature creation device” to create secure cryptographic keys (PKI);

• issued by TSPs (Certification Authorities);

• used to validate the authenticity of the signature.

• recognition in other Member States.

TSPs must be registered with local supervisory body.

Advanced & Qualified e-Signatures

• Source: eIDAS articles 25, 26 and 28

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• deeds, wills and trust documents;

• enduring powers of attorney;

• guarantees;*

• transfers of title in intellectual property;

• certain real estate agreements;

• marriage, birth, divorce and death certificates;

• other official documents required to be submitted in paper form (although this is expected to change under eIDAS); and

• agreements which stipulate that they can only be signed or varied by agreement “in writing and signed by hand”.

Sources: Consumer Credit (Agreements) Regulations 2010

Statute of Frauds Act 1677

* but see Golden Ocean Group Ltd v Salgaocar Mining Industries Pvt Ltd and another [2011] EWHC 56 (Comm)

Copyright, Designs and Patents Act 1988

Law of Property (Miscellaneous Provisions) Act 1989

Law of Property Act 1925

Limits on some documents in some jurisdictions

Barriers to Adoption

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Use of e-Signatures by Financial Institutions

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- Agreements with suppliers

• corporate travel

• outsourced service providers

• IT & Telecoms service providers

• employment & recruitment agencies

• marketing, PR and advertising agencies

• providers of market data (Bloomberg, Reuters, etc)

• professional advisers (auditors, accountants, law firms)

- NDAs

- Contracts of employment

- Real estate agreements*

- Internal Approvals: auditable, traceable approvals w/ managed workflow

- Regulatory Reporting: e.g. FCA Reporting via Gabriel & Connect**

- And the rest: catering, security, cleaning, utilities, office equipment and supplies, building maintenance, gardening….

* noting current limitations of UK Land Registry

** FCA/PRA new firm applications must be made in hard copy

Financial Institutions

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- Online banking

• savings

• payments

• unsecured loans*

- E-Commerce (issuer-acquirer-merchant)

- Payments (chip & pin, biometric)

- Application forms

• existing customer / new product;

• new customers (KYC and AML on-line without need to visit branch)

- General Insurance (car, home, contents, pet, health, travel)

- Life Cover, Income Protection, Landlords

- Electronic share trading

- Employee share plans

- Other savings and investment products

“any instruction for which the individual or entity providing that instruction is required to both identify themselves and communicate their intention to be bound, electronically”

Retail Banking and Insurance

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- SWIFT Interbank Messaging:

• Binding* payment instructions via secure message interchange platform

• 10,000 members, 210 countries, $5 trillion wholesale payments per day

• but SWIFT hack exposed vulnerabilities

- Trade Execution via Electronic Platform:

• Shares, debt and equities

• Derivatives (futures, options, swaps, etc)

• Commodities

• FOREX

Examples:

Over-the-Counter trades executed between counterparties using broker/dealer or 3rd

party electronic platform; dual-factor authentication on log-in and session limit; confirmation of instruction by “e-signature”; trade verified/confirmed by platform, cleared by central clearing party.

e.g. BAML Instinct or MarkitServe under ISDA rules.

Exchange Traded Instruments – exchange acts as counterparty and trade executed on platform under Exchange rules; counterparty risk managed by exchange; secure-registration/login and commit/execute; confirmation of instruction by “e-signature”; trade verified/confirmed by exchange; central counterparty clearing.

e.g. LSE SETS, NASDAQ PHLX

Corporate and Investment Banking

Sources: *WS Tankship II BV v The Kwangju Bank Ltd and another [2011] EWHC 3103

https://www.ffiec.gov/press/PDF/Cybersecurity_of_IMWPN.pdf www.lseg.com; http://www.markit.com/Product/MarkitSERV; www.bofaml.com

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Case Study

London Market Group – Insurance Placing Platform

Electronic placing platform that enables brokers and insurers to quote, negotiate and bind business digitally

• Little change in London Market since 1688

• Modernise process for Placing of Contracts for Insurable Risks

• Single interface reduces costs for members of multiple platforms

• Speed, integrity, certainty, auditability & transparency

• Improved productivity, simplify data input and analytics

• First risk bound on 12 July 2016 (Terrorism cover)

• to follow:

• Financial Institutions, PI, D&O and Marine

Source: https://www.londonmarketgroup.co.uk/

Commercial Insurance

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Selecting an e-signature platform

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The largest providers of e-signature services (by market share):

Source:Forrester Research, Inc.

Selecting a Platform

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Some suppliers offer “on-premise” solutions, but most are cloud based.

Platforms may be compatible with mobile devices, offer custom branding, integration with existing CRM systems.

Importance of detailed due diligence in vendor selection:

• functionality and ease of use

• pricing plans and options

• performance and availability requirements

• integration and compatibility with existing CRM/ERP systems

• data privacy, data security and data residency requirements

• compliance with existing legislation (eIDAS and US ESIGN Act)*

• compliance with SYSC/Solvency II

• scalability and flexibility

• other applicable terms and conditions

Selecting a Platform

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Traditional legal principles apply to contracts concluded electronically.

Ensure that:

• processes enable incorporation of applicable terms;

• validate that signatories have delegated authority; and

• e-signatures are enforceable in all relevant jurisdictions.

Possible risks

• Contracts mistakenly or maliciously executed;

• Failures in security of

− physical IT assets;

− password management and control;

• Existing t&cs may not permit e-signatures; and

• Signing authority rules / internal governance may preclude e-sign

Remember…

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Future developments

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Digital Passports

The FCA is working with Government departments and industry bodies to develop suitable regulation and infrastructure for digital identities and e-verification.

Simplify AML and KYC process.

Land Registry Pilot for re-mortgages using Gov.uk Verify service

Biometrics

Finger-print recognition (unique and unbreakable?)

HSBC/First Direct and Barclays launch voice-recognition service

• Replaces password / memorable dates for contact centre security

Facial Recognition, Iris Scanners to follow

Future Developments

Sources: FCA Feedback Statement (March 2016): Regulatory barriers to innovation in digital and mobile solutionswww.gov.uk/verifyhttps://blog.kaspersky.com/fingerprints-sensors-security/10951/http://www.hsbc.co.uk/1/2/contact-and-support/banking-made-easy/voice-idhttps://www.home.barclays/news.html

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84

Questions?

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eversheds.com

©2015 Eversheds LLPEversheds LLP is a limited liability partnership

eversheds.com

©2015 Eversheds LLPEversheds LLP is a limited liability partnership

For more information contact:

Craig Rogers

Partner IT & [email protected]: 0207 919 0707

Eversheds LLP1 Wood StreetLondonEC2V 7WS

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Page 87: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

WealthKernel

• Provider automated wealth management solutions to institutional clients (B2B) and independent financial advisors (IFAs)

• Our platform revolutionizes how smaller clients receive financial advice by reducing the cost of service and limiting compliance risk while providing the reassurance of personal service

• WealthKernel is a member of the FCA Project innovate

• Backed by Seedcamp

• Team:

o Yannick Brunner (CCO& COO)

o Joe Campbell (CTO)

o Karan Shanmugarajah (CEO & CIO)

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Robo-advice

• What is it

• Why now

o It is no longer profitable to give face-to-face investment advice to clients with less than £250k in investable assets

o Higher costs driven by increased compliance and staff costs

o Lower revenue as a result of making fees more transparent to customers

o Change in customer behaviour (more control & digital)

Page 89: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

“One in 10 advisers look to go robo”

– Financial Times/ Harrison Spence

“Only 4% of adults aged over 55 would consider using a robo-advice

service if it did not have any human interaction involved” – Old Mutual/YouGov

Robo Is Only Half The Solution

• Robo-advisors can solve many of the problems: reducing compliance costs, scaling smaller customers, digital presence, etc.

• However robo-advisors are not the entire solution, humans play an important role in adding emotional value

Page 90: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Trends

• Technology / digital

• Continued fee pressure (wealth & asset managers)

• Incumbents are starting to look at robo-advice 1.0 solutions

• Robo-advice 2.0

• Robo is not just for the mass affluent, HNW are also big fans

• PSD2/ Openbanking (Aggregator- AISP)

• Deep tech (A.I., Machine Learning, etc)

Page 91: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

FCA

• Project Innovate

o What is it

o Why it exists

o Our experience

• Regulatory Sandbox

o What is it

o Why it exists

o Why we didn’t go through it

Page 92: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Thank You

[email protected]

+44(0) 793.967.2701

Google Campus London

4th Floor, 4-5 Bonhill St.

London, UK EC2A 4BX

Page 93: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Social Media and Financial Services

November 2016

Andrew Terry

Partner, IP & Media Group

Page 94: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

−what is social media?

−reputation management

−social media and advertising

−the FCA approach

−the ASA approach

−common pitfalls

What we will cover

Page 95: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

−a “conversation” vs “one-way traffic”

−wide ranging• social and business networking sites

• e.g. Facebook, LinkedIn, Google +

• blogs: a “web log”• e.g. Twitter, BlogSpot, Square Space

• digital media sharing• e.g. YouTube, Instagram, Pinterest

−but much overlap and changes rapidly

What is social media?

Page 96: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

−as another means of corporate communication

−be aware of the risks

−adopt internal policies

−with thoughtfulness and due care

−engage “whole heartedly”

−devote adequate resources

−complement established marketing

How to approach social media use

Page 97: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Comments made to the Institute of Directors, 1991

Doing a “Ratner”

“We also do cut-glass sherry decanters complete with six

glasses on a silver-plated tray that your butler can serve you drinks on, all for £4.95. People say, 'How can you sell this for

such a low price?' I say, because it's total crap.”

Ratner earrings were "cheaper than an

M&S prawn sandwich but probably wouldn't

last as long".

• Leads to $500 million reduction in value

Page 98: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Misjudging the public mood

“Cheerio prince”

Page 99: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

− Horse meat was found in products sold by Tesco, Asda, Aldi and Findus in 2013.

− Caused a consumer backlash across Europe and calls for a class action by some consumer groups.

Tesco fail to adjust scheduled media plan

“Hit the hay”

Page 100: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

The legal tools

Reputation Management

PR Strategy

Litigation Strategy

Print Media

Broadcast Media

Protection from

Harassment Act

Website Operators’ Terms and Conditions

IPSO and BBC

Editorial Guidelines

Defamation / Malicious Falsehood

Privacy

Social Media

Page 101: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

−published March 2015

−applies specifically to financial promotions

−example of a non-promotional communication

FCA Guidance on Social Media and Customer Communications

Page 102: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

−A1 “to see our current UK equity fund range, go to www.firmXYZ.co.uk”

−A2 “to see our range of credit cards, go to www.firmXYZ.co.uk”

−B1 “to see our top-performing UK equity fund, go to www.firmXYZ.co.uk”

−B2 “to see our range of 0% balance transfer cards, go to www.firmXYZ.co.uk”

Risk warnings

FCA Guidance

Page 103: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Clear, fair, not misleading

FCA Guidance

Page 104: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Stand alone compliance

FCA Guidance

Page 105: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Sharing or forwarding communications

FCA Guidance

Page 106: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

−should be prepared with a sense of responsibility and should reflect the spirit, not merely the letter of the law

−should be legal, decent, honest and truthful

−must be obviously identifiable as marketing communications

−must not contain anything that is likely to cause serious or wide-spread offence or cause distress

ASA issues

Page 107: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

−stand-alone compliance

−user generated content

−comparative advertising

−business or personal

−using third party names

−puffery

Common pitfalls in social media advertising

Page 108: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

Questions?

Page 109: 1 November 2016 - Eversheds Sutherland€¦ · 1 November 2016 Matthew Gough Chair, Partner & Head of Digital Financial Services. 09:15 •Welcome from chair –Matthew Gough, Eversheds

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Andrew Terry

[email protected] Tel: 0207 919 4828

1 Wood StreetLondonEC2V 7WS