11

PEMBELANJAAN PEMBELANJAAN PERUSAHAANPERUSAHAAN

PEMBELANJAAN PEMBELANJAAN PERUSAHAANPERUSAHAAN

LECTURE 5a – LIFE CYCLE LECTURE 5a – LIFE CYCLE & FINANCING DECISION& FINANCING DECISION

PP/MB-IPB/TA/10 22

Changes in unknown over Changes in unknown over the Lifecyclethe Lifecycle

LAUNCH GROWTH MATURITY DECLINE

•Product risk•Market acceptance•Market share•Size of market at maturity•Length of maturity period•Maintenance of market share•Rate of eventual decline

•Market share•Size of market at maturity•Length of maturity period•Maintenance of market share•Rate of eventual decline

•Length of maturity period•Maintenance of market share•Rate of eventual decline

•Rate of eventual decline

PP/MB-IPB/TA/10 33

Business RiskBusiness Risk

Growth

High Growth

Launch

DeclineMaturity

Very High Growth

Negative GrowthMed/Low Growth

PP/MB-IPB/TA/10 44

Net Cash Flows at different Net Cash Flows at different stages of developmentstages of developmentGrowth Launch

DeclineMaturity

C/I-From sales HighC/O-Mktg, FA, WC High

Net Cash Flow Neutral

C/I-From sales LowC/O-Mktg, FA, WC High

Net Cash Flow Negative

C/I-From sales HighC/O-Mktg, FA, WC Low

Net Cash Flow Positive

C/I-From sales LowC/O-Mktg, FA, WC Low

Net Cash Flow Neutral

PP/MB-IPB/TA/10

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