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    An Introduction

    Prepared By: Gurpreet Singh

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    Introduction The consumption of Goods and Services is an Integral part of

    our Society.

    Production & Operations Management is responsible for

    creating those Goods and Services. Organizations exist primarily to provide Services or to create

    Goods.

    Production & Operations is the Core function of an

    organization.

    Prepared By: Gurpreet Singh

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    Production & Operations Management

    Production & Operations Management is the management of

    that part of an organization that is responsible for producing

    goods and/or services.

    Definition:

    The management of systems or processes that create goods

    and/or provide services.

    Production & Operations Management affects:

    Companies ability to compete

    Nations ability to compete internationallyPrepared By: Gurpreet Singh

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    Business OrganizationBusiness Organization

    The Three Basic Functions

    Prepared By: Gurpreet Singh

    Organization

    Finance Operations Marketing

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    Business OrganizationBusiness Organization

    Finance:

    Responsible for securing financial resources at favorable

    prices.

    Allocating those resources throughout the organization.

    Budgeting.

    Analyzing investment proposals.

    Providing funds for operations.

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    Business OrganizationBusiness Organization

    Marketing:

    Responsible for assessing customer wants and needs.

    Selling and promoting the organization's goods or services.

    Operations

    Responsible for producing the goods or providing theservices offered by the organization.

    It is the core of what organization does.

    Prepared By: Gurpreet Singh

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    ValueValue--Added ProcessAdded ProcessThe operations function involves the conversion of

    inputs into outputs

    Value added

    Prepared By: Gurpreet Singh

    npu sLand

    Labor

    Capital

    Transformation/

    Conversion

    process

    OutputsGoods

    Services

    Control

    Feedback

    FeedbackFeedback

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    Value-Added & Product Packages Value-added is the difference between the cost of inputs and

    the value or price of outputs.

    The essence of the operations management is to add value

    during the transformation process. For non-profit org = Value to Society.

    For profit org = Prices that customers are willing to pay for those

    goods or services.

    Product packages are a combination of goods and services.

    Product packages can make a company more competitive.Prepared By: Gurpreet Singh

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    GoodsGoods--service Continuumservice Continuum

    Goods Service

    Surgery, teaching

    Prepared By: Gurpreet Singh

    Automobile assembly, steel making

    Home remodeling, retail sales

    Automobile Repair, fast food

    Computer repair, restaurant meal

    Song writing, software development

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    Product ExampleProduct Example

    Inputs Processing Outputs

    Raw Ve etables Cleanin Canned

    Food ProcessorFood Processor

    Prepared By: Gurpreet Singh

    vegetablesMetal Sheets Making cansWater CuttingEnergy Cooking

    Labor PackingBuilding LabelingEquipment

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    Service ExampleService Example

    Inputs Processing Outputs

    Doctors, nurses Examination Health

    Hospital ProcessHospital Process

    Prepared By: Gurpreet Singh

    patientsHospital Surgery Medical Supplies MonitoringEquipment Medication

    Laboratories Therapy

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    Manufacturing or Service?Manufacturing or Service?

    Tangible Act

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    Production of Goods Vs. Delivery of Services

    Production of goods: Tangible O/P

    Delivery of services: An Act

    Service job categories:

    Government Wholesale/retail

    Financial services

    Healthcare Personal services

    Business services

    EducationPrepared By: Gurpreet Singh

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    Production of Goods Vs. Delivery of Services

    Service job categories:

    Government: Federal, State, Local.

    Wholesale/retail: Clothing, Stationary, Toys etc.

    Financial services: Banking, Stock Brokerage, Insurance etc. Healthcare: Doctors, Dentists, Hospitals etc.

    Personal services: Laundry, Dry Cleaning, Hair/Beauty,

    Gardening etc.

    Business services: Data Processing, e-business, delivery etc.

    Education: Schools, Colleges etc.Prepared By: Gurpreet Singh

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    Similarity & Difference B/W Goods & Services

    Manufacturing and service are often different in terms ofwhat

    is done but similar in terms ofhow it is done. E.g.:

    Both involve Design and Operating decisions.

    Manufacturing must decide what size of Factory is needed. Service organizations must decide what size of building is needed.

    Both must take decisions of:

    Location

    Work Schedules

    Capacity

    Allocation of Scarce resources.

    Prepared By: Gurpreet Singh

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    Key Differences B/W Goods & Services

    1. Customer contact

    2. Uniformity of input

    3. Labor content of jobs

    .

    5. Measurement of productivity

    6. Production and delivery

    7. Quality assurance8. Amount of inventory

    9. Evaluation of work

    10. Ability to patent designPrepared By: Gurpreet Singh

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    Scope of POMScope of POM Production & Operations Management includes:

    Forecasting

    Capacity planning

    Schedulin

    Managing inventories

    Assuring quality

    Motivating employees

    Deciding where to locate facilities

    Supply chain management

    And more . . .

    Prepared By: Gurpreet Singh

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    Scope of POMScope of POM Service organization example: Airline Company

    Forecasting: Weather, Landing conditions, Seat demand, growth in airtravel etc.

    Capacity planning: Planes (Too many or too few, right no. of planes in

    wrong places).

    Scheduling: Planes (Flights, Maintenance), Pilots, Flight attendants,

    Ground Crews, Counter Staff, Baggage handlers etc.

    Managing inventories: Foods & Beverages, First Aid Equipment, In-flight-magazines, Pillows, Blankets etc.

    Assuring quality: Safety, Customer dealings (Ticket counter, Check-in,

    Telephone/Electronic reservation etc).Prepared By: Gurpreet Singh

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    Scope of POMScope of POM Service organization example: Airline Company

    Motivating employees: All phases of operations.

    Deciding where to locate facilities: Decisions on which cities to

    provide service, Where to locate maintenance facilities, Where to locatemajor and minor hubs etc.

    Prepared By: Gurpreet Singh

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    Scope of POMScope of POM Production organization example: Bicycle Factory

    Forecasting: Manufacturing, Sales, Man power etc.

    Capacity planning: Buying Components (Frames, Tires, Wheels, Gears

    from suppliers and then assembling bicycles), Fabrication work, Forming

    frames, making Gears and Chains, buying Raw Materials, Few Parts (Paint,

    Nut/Bolts, Tires) etc.

    Scheduling: Which components to buy, Ordering Parts and Material, Styleof Bicycle to produce and how many, Purchasing new equipment etc.

    Managing inventories: Raw Materials, Parts, Components etc.

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    Scope of POMScope of POM Production organization example: Bicycle Factory

    Assuring quality: To meet the quality standards.

    Motivating employees: Motivating Workers.

    Deciding where to locate facilities: Factory, Worker Houses etc.

    Prepared By: Gurpreet Singh

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    Design and Operation of System System Design:

    Involves decisions that relate to: (Strategic Decisions)

    System Capacity

    eograp ca ocat on o ac t es

    Arrangement of Departments

    Placement of equipment within Physical Structures

    Product and Service Planning Acquisition of Equipment.

    Prepared By: Gurpreet Singh

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    Design and Operation of System System Operation: (Tactical and Operational Decisions)

    Involves decisions that relate to:

    Management of Personnel

    nventory ann ng an ontro

    Scheduling

    Project Management

    Quality Assurance Feedback on these decisions involves Measurement and

    Control.

    Prepared By: Gurpreet Singh

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    Other Areas of POM Purchasing

    Industrial Engineering

    Distribution

    Maintenance

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    Other Areas of POM Purchasing:

    Procurement of Materials, Supplies and Equipment. Close contact with operation is necessary to ensure correct quantities and timing

    of purchases.

    Acts as an evaluator to vendors for Quality, Reliability, Service, Price, etc. Industrial Engineering:

    Concerned with:

    Scheduling Performance Standards

    Work Methods

    Quality Control

    Materials Handling

    Prepared By: Gurpreet Singh

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    Other Areas of POM Distribution:

    Involves:

    Shipping of Goods to Warehouses, Retail Outlets or Final Customers.

    It is responsible for:

    General Upkeep and Repair of Equipment

    Buildings and Grounds

    Heating and Air-Conditioning

    Removing Toxic Wastes

    Parking

    Security.Prepared By: Gurpreet Singh

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    Decline in Manufacturing Jobs The Service sector now accounts for more than 70% of jobs in US,

    and is growing in other countries as well.

    The number of people in services are increasing while the number of

    .

    Productivity:

    Increasing productivity allows companies to maintain or increase their

    output using fewer workers.

    Outsourcing:

    Some manufacturing work has been outsourced to more productive

    companies.Prepared By: Gurpreet Singh

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    A Scenario

    Year Mfg. Service45 79 21

    50 72 28

    55 72 28

    U.S. Manufacturing vs. Service Employment

    80

    90Mfg.

    Service

    Prepared By: Gurpreet Singh

    60 68 3265 64 36

    70 64 36

    75 58 42

    80 44 46

    85 43 57

    90 35 65

    95 25 75

    00 30 70

    02 25 75

    0

    1020

    30

    40

    5060

    45 50 55 60 65 70 75 80 85 90 95 00 02 05

    Year

    Percent

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    Why Manufacturing Matters? Over 18 million workers in manufacturing jobs.

    Accounts for over 70% of value of U.S. exports. Average full-time compensation about 20% higher than average of all workers.

    Manufacturing workers more likely to have benefits.

    Productivity growth in manufacturing in the last 5 years is more than doubleU.S. economy.

    More than half of the total R&D performed is in the manufacturing industries.

    Manufacturing workers in California earn an average of about $25,000 more a

    year than service workers.

    In California manufacturing job is lost, an average of 2.5 service jobs are lost.

    Prepared By: Gurpreet Singh

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    Challenges of Managing Services Service jobs are often less structured than manufacturing jobs.

    Customer contact is higher.

    Worker skill levels are lower.

    Services hire many low-skill, entry-level workers. Employee turnover is higher.

    Input variability is higher.

    Service performance can be affected by workers personal

    factors.

    Prepared By: Gurpreet Singh

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    Operations Management Decision Making

    It is important to make informeddecisions.

    Key Decisions of Operations Managers WhatWhat resources/what amounts

    WhenResources needed/scheduled/ordered

    WhereWork to be done

    HowProduct or Service designed

    WhoTo do the work

    Prepared By: Gurpreet Singh

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    General Approaches to Decisions Making

    Models

    Quantitative approaches

    Analysis of trade-offs

    Systems approach Establishing priorities

    Ethics

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    General Approaches to Decisions Making

    Models:

    An abstraction of reality.

    A simplified representation of something.

    . . ,

    visual features (shape, wheels etc.) that make it suitable for childs learning and

    playing.

    Other examples include automobile test tracks and crash tests, formulas,

    graphs & charts, balance sheets & income statements and financial ratios etc. Common statistical models include descriptive statistics such as mean,

    median, mode, range and standard deviation, random sampling, normal

    distribution, regression equations etc.Prepared By: Gurpreet Singh

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    General Approaches to Decisions Making

    Types of models:

    Physical

    Schematic

    Mathematical

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    General Approaches to Decisions Making Types of models:

    Physical: Look like real-life counterparts.

    Visual correspondence to reality.

    . . , , , , , - .

    Schematic:

    Less resemblance to physical reality.

    Simple to construct and change.

    E.g. Graphs & Charts, Blueprints, Pictures, Drawings etc.

    Mathematical:

    Abstract i.e. dont look like real-life counterparts.

    Easiest to manipulate

    E.g. Numbers, Formulas, Symbols etc.Prepared By: Gurpreet Singh

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    General Approaches to Decisions Making

    Models Are Beneficial:

    Easy to use, less expensive.

    Require users to organize and quantify information.

    .

    Enable what if questions.

    Consistent tool for evaluation and standardized format.

    Power of mathematics.

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    General Approaches to Decisions Making

    Limitations of Models:

    Quantitative information may be emphasized over

    qualitative.

    Models may be incorrectly applied and resultsmisinterpreted.

    Nonqualified users may not comprehend the rules on how

    to use the model.

    Use of models does not guarantee good decisions.

    Prepared By: Gurpreet Singh

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    General Approaches to Decisions Making

    QuantitativeQuantitative ApproachesApproaches::

    AnAn attemptattempt toto obtainobtain mathematicallymathematically optimaloptimal solutionssolutions toto

    managerialmanagerial problemsproblems..

    Linear programming: Allocation of scarce resources.

    Queuing Techniques: To analyze waiting lines form.

    Inventory models: To control inventories.

    Project models: PERT & CPM (planning, coordinating and controlling

    large-scale projects).

    Statistical models: For decision making.Prepared By: Gurpreet Singh

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    General Approaches to Decisions Making

    Systems Approach:

    System:

    A system can be defined as a set of interrelated parts that must

    wor toget er.

    E.g. Business organization composed of subsystems (Marketing

    subsystem, Finance subsystem, Operations subsystem etc) which

    in turn composed of lower subsystems.

    Prepared By: Gurpreet Singh

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    General Approaches to Decisions Making SystemsSystems ApproachApproach::

    The whole is greater than the sum of the parts.i.e. the O/P and objectives of the organization as a whole takepriority over those of any one subsystem.

    Prepared By: Gurpreet Singh

    SuboptimizationSuboptimization

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    General Approaches to Decisions Making

    SystemsSystems ApproachApproach::

    E.g. If the upcoming model of an automobile will add antilock brakes, a designer

    must take into account how customers will view the chan e instructions for

    using the brakes, chance for misuse, the cost of producing the new brakes,

    installation procedures, recycling worn-out brakes and repair procedures.

    In addition, workers will need training to make and/or assemble the brakes,

    production scheduling may change, inventory procedures may have to

    change, quality standards will have to be established, advertising must be

    informed of the new features and parts suppliers must be selected.

    Prepared By: Gurpreet Singh

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    General Approaches to Decisions Making

    EstablishingEstablishing PrioritiesPriorities::

    CertainCertain factorsfactors areare moremore importantimportant thanthan othersothers..

    EE..gg..

    wn ngwn ng anan opera ngopera ng anan au omo eau omo e..

    CertainCertain partsparts areare givengiven moremore prioritypriority thanthan othersothers.. EE..gg.. Engine,Engine,

    Brakes,Brakes, TiesTies overover SeatSeat covers,covers, Paint,Paint, DentsDents etcetc..

    BetweenBetween thesethese twotwo extremesextremes lieslies aa rangerange ofof IntermediateIntermediate

    prioritypriority whichwhich shouldshould bebe givengiven attentionattention correspondingcorresponding toto

    theirtheir importanceimportance toto thethe overalloverall goalgoal.. EE..gg.. WheelWheel Alignment,Alignment,

    HeadlightsHeadlights outout ofof adjustment,adjustment, WeakWeak BatteryBattery etcetc..Prepared By: Gurpreet Singh

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    General Approaches to Decisions Making

    Ethical Issues: (Managers)

    Financial statements Worker safety

    Quality

    Environment

    Community

    Hiring/firing workers

    Closing facilities

    Workers rights

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    General Approaches to Decisions Making

    Ethical Issues: (Managers)

    Financial statements: Accurately representing the organizations financialcondition.

    ,

    working condition, maintaining a safe working environment.

    Product safety: Providing products that minimizes the risk of injury to users

    or damage to property or the environment.

    Quality: Honoring warranties, avoiding hidden defects.

    Environment: Not doing things that will harm environment.

    Community: Being a good neighbor.

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    General Approaches to Decisions Making

    Ethical Issues: (Managers)

    Hiring/firing workers: False pretenses (E.g. Promising a long-term job

    when that is not what is intended etc).

    honoring commitments that have been made.

    Workers rights: Respecting workers rights, dealing with workers problems

    or members conduct.

    Many organization have developed codes of ethics to guide

    employees or members conduct.

    Prepared By: Gurpreet Singh

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    Why Study POM? 50% or more of all jobs are in operations management or

    related fields.

    BusinessBusiness OperationsOperations OverlapOverlap::

    F nanceF nance

    OperationsOperations

    MarketingMarketing

    AlthoughAlthough 33 primaryprimary functionsfunctions inin businessbusiness organizationsorganizations performperform

    differentdifferent activities,activities, manymany ofof theirtheir decisionsdecisions impactimpact thethe otherother

    areasareas ofof thethe organizationorganization..

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    Why Study POM?...

    O erations

    Business Operations Overlap:Business Operations Overlap:

    Prepared By: Gurpreet Singh

    FinanceMarketing

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    Why Study POM?... BusinessBusiness OperationsOperations OverlapOverlap::

    Finance: (Finance & Operations management personnel cooperate byexchanging information and expertise)

    u ge ng mus e per o ca y prepare o p an nanc a

    requirements. Budgets must sometimes be adjusted and performance relative to

    a budget must be evaluated.

    Economic analysis of investment proposals: Evaluation of

    alternative investments in plant and equipment requires I/Ps from both

    operations and finance people.

    Provision of funds: The necessary funding of operations and the amount

    and timing of funding is important, critical when funds are tight.Prepared By: Gurpreet Singh

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    Why Study POM?... BusinessBusiness OperationsOperations OverlapOverlap::

    Marketing:

    Focus on selling and/or promoting the goods or services of an

    organization.

    Responsible for assessing customer wants and needs and

    communicating those to operations people and to design people.

    Operations needs information about demand so it can planaccordingly (e.g. purchase material, schedule work etc.), while

    design people need information that relates to improving current

    products and services and designing new ones.Prepared By: Gurpreet Singh

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    Why Study POM?... BusinessBusiness OperationsOperations OverlapOverlap::

    Marketing: Marketing, design and production must work closely together to

    products.

    Finance people should be included in these exchanges in order to provide

    information on what funds might be available and what might be needed

    for new products or services.

    Marketing also needs one important information from operations is the

    manufacturing or service Lead Time: Time between ordering a good or

    service and receiving it.Prepared By: Gurpreet Singh

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    Why Study POM?... Operations also interacts with other functional areas of

    the organization:

    Legal

    Management Information Systems (MIS)

    Accounting

    Personnel/Human Resources

    Public Relations

    Etc.

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    Operations InterfacesOperations InterfacesIndustrial

    Engineering

    MaintenanceDistribution

    Prepared By: Gurpreet Singh

    Public

    Relations

    Accounting

    Operations

    Personnel

    Purchasing

    MIS

    Legal

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    Why Study POM?... Other functional areas:

    Legal: This department is consultant on contracts with employees,

    customers, suppliers and transporters and also liability on environment

    ssues.

    Accounting: Supplies information to management on costs of labor,

    materials and overhead, may provide reports on items such as scarp,

    downtime and inventories.

    MIS: Concerned with providing management with the information it

    needs to effectively manage.

    Prepared By: Gurpreet Singh

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    Why Study POM?... Other functional areas:

    Personnel/Human Resources: This department is concerned with

    recruitment and training of personnel, labor relations, contract

    nego a ons, wage an sa ary a m n s ra on, ass s ng n manpower

    projections and ensuring the health and safety of employees.

    Public Relations: Responsible for building and maintaining a

    positive public image of the organization for customers and employees.

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    Career Opportunities Operations Manager

    Production Analyst

    Production Manager

    Supply Chain Manager

    Quality Analyst

    Quality Manager

    Industrial Engineer

    Time Study Analyst

    Inventory Manager

    Purchasing Manager

    Schedule Coordinator

    Distribution ManagerPrepared By: Gurpreet Singh

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    People who work in operations field should have a skill set

    that include both People Skills and Knowledge Skills.

    People skills include :

    Political Awareness

    Knowledge skills include:

    Good Decision Making

    Career Opportunities

    Mentoring Ability Collaboration

    Negotiation

    Communication Skills Etc.

    Product and/or Serviceknowledge

    Process knowledge

    Industry & Global knowledge Financial & Accounting skills

    Etc.

    Prepared By: Gurpreet Singh

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    Historical Evolution of Operations Management

    Industrial revolution

    Scientific management

    Mass production

    Interchangeable parts Division of labor

    Human relations movement

    Decision models

    Influence of Japanese manufacturers

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    Historical Evolution of Operations Management

    Industrial evolution: (1770s)

    Began in 1770s in England and spread to the rest of Europe and to theUnited States during 19th Century. Prior to this time, goods were

    roduced in small sho s b Craftsmen an their a rentices.

    In 18th

    Century face of production was changed by substituting machinepower for human power (e.g. Steam Engine, etc.), New machines made

    of Iron were much stronger than wooden machines.

    Craft Production: System in which highly skilled workers use simple, flexible tools to

    produce small quantities of customized goods. (Slow & Costly, No

    Economies of Scale.)Prepared By: Gurpreet Singh

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    Historical Evolution of Operations Management

    Scientific Management: (1911)

    Frederick Winslow Taylor = Father of Scientific Management

    believed that management should be responsible for planning, carefully

    selecting and training workers, finding the best way to perform each job,

    achieving cooperation between management and workers, and separating

    management activities from work activities.

    Frank Gilbreth (Industrial Engg.)= Father of Motion Study

    Henry Gantt: Developed Gantt Charts

    Henry Ford: Developed concept of Moving Assembly Lines.

    Prepared By: Gurpreet Singh

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    Historical Evolution of Operations Management

    Scientific management: (1911)

    Mass Production: (Fords Contribution)

    System in which low-skilled workers use specialized machinery to

    produce high volumes of standardized goods.

    Interchangeable Parts: (Eli Whitney = American Inventor)

    Parts of a product made to such a precision that they do not have to be

    custom fitted i.e. standardized parts.

    Division of Labor: (Fords Contribution)

    Breaking up of a production process into small tasks, so that each

    worker performs a small portion of the overall job.Prepared By: Gurpreet Singh

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    Historical Evolution of Operations Management..

    Human relations movement (1920-60)

    Emphasis on importance of the human element in job design. Emphasis on Motivation:

    Maslow Theor : (Abraham Maslow in 1 0s,)

    Theory X : (Douglas McGregor in 1960s, Adversarial Environment i.e. Rewardand Punishment)

    and Theory Y: (Douglas McGregor in 1960s, Empowered Workers)

    Theory Z: (William Ouchi in 1970s, Lifetime Employment, Employee

    Problem Solving, Consensus building etc.)

    Prepared By: Gurpreet Singh

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    Historical Evolution of Operations Management..

    Decision models: (1915, 1960-70s)

    Factory movement accompanied by the development of severalquantitative techniques.

    Inventor Mana ement: B F.W. Harris in 1 1

    Statistical Procedure for Sampling & Quality Control: By H.F. Dodge,H.G. Romig and W. Shewhart in 1930s (3 workers at Bell Telephone Labs).

    Statistical-Sampling Theory: By L.H.C. Tippett in 1935.

    Prepared By: Gurpreet Singh

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    Historical Evolution of Operations Management

    Influence of Japanese manufacturers: (Quality Revolution)

    Emphasis on Quality and Continual Improvement. Worker Teams

    Customer Satisfaction

    Time based management (JIT e.g. Southwest Airlines less ground time

    etc.).

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    Trends in Business Major trends

    The Internet, e-commerce, e-business

    Management technology

    Globalization

    Management of supply chains

    Outsourcing

    Agility

    Ethical behavior

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    Trends in Business E-Business:

    Use ofinternet to transact business.

    E-Commerce:

    Consumer-business transactions like: Buying online,

    requesting information.

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    Trends in Business Management Technology:

    Technology: The application of scientific discoveries to thedevelopment and improvement of goods and services.

    Product and Service technology: Refers to the discovery and

    development of new products and services (R&D).

    Process technology: Refers to methods, procedures and equipment

    used to produce goods and provide service (Supply Chain Process).

    Information technology: Refers to science and use of computers and

    other electronic equipment to store, process and send information.

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    Trends in Business

    Suppliers

    Su liersDirect

    Producer DistributorFinal

    Supply Chain:

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    Supply Chain: A sequence of activities Andorganizations involved in producing And delivering a

    good or service.

    A Supply Chain forA Supply Chain for BreadBread

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    A Supply Chain for BreadA Supply Chain for BreadStage of Production Value

    AddedValue ofProduct

    Farmer produces and harvests wheat $0.25 $0.25

    Wheat transported to mill $0.08 $0.33

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    Mill produces flour $0.15 $0.48

    Flour transported to baker $0.08 $0.56

    Baker produces bread $0.04 $1.00

    Bread transported to grocery store $0.08 $1.08

    Grocery store displays and sells bread $0.21 $1.29

    Total Value-Added $1.29

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    Trends in Business Outsourcing:

    Buying goods or services rather than producing goods or performingservices within the organization.

    The ability of an organization to respond quickly to demands or

    opportunities. It is a strategy that involves maintaining a f lexible system

    that can quickly respond to changes in either the volume of demand or

    changes in product/service offerings.

    Ethical Behavior

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    Other Important Trends Operations strategy

    Working with fewer resources

    Revenue management

    Process analysis and improvement Increased regulation and product liability

    Lean production

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    Other Important Trends Operations Strategy:

    The approach consistent with the organization strategy that is used to guide

    the operations function.

    Working with fewer resources:

    Due to lay offs, corporate downsizing, cost cutting etc. is forcing managers

    to make trade-off decisions on resource allocation and to place increased

    emphasis on cost control and productivity improvement.

    Revenue management:

    Method used by some companies to maximize the revenue they receive from

    fixed operating capacity by influencing demand through price

    manipulation, also known as yield management.

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    Other Important Trends Process analysis and improvement:

    Includes cost and time reduction, productivity improvement, process yield

    improvement, quality improvement and customer satisfaction (6 Sigma).

    E.g. Kodak was able to cut in half the time needed to bring a new camera to

    market etc.

    Increased regulation and product liability

    Lean Production:

    System that uses minimal amounts of resources to produce a high volume of high-

    quality goods with some variety. Highly skilled workforce and flexible equipment.

    An emphasis on quality, flexibility, time reduction and teamwork. Flattening of

    organizational structure with fewer management levels.

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