1 REPORT

The comparison of Tele2 to the previous operator. Evaluation of cost change.

2011 April - MayThe survey of Tele2 new private clients

UAB “RAIT”, Naugarduko 68b, Vilnius

2 REPORT

RESEARCH PRESENTATION

Research subject: New TELE2 users (in the past used to use services of other operator (-s)).

Research methodology: A survey of TELE2 clients using CATI (Computer Assisted Telephone Interview) method. Respondents for the survey were chosen using simple random sampling design, from the list of clients provided by the Client. Interview was taken from the person who is responsible for Tele2 account, dealing with Tele2, telecommunications. The statistical error of the survey results with 95 per cent accuracy does not exceed 4.0 per cent.

Sample size: 603 TELE2 clients.

Quality control: The inspection covers the principles of selection of respondents and the compliance to the questionnaire requirements.

Date of survey: The survey fieldwork was carried out on 26 April - 9 May, 2011.

Explanations: A red circle or arrow near the answer means that the measured result is statistically significantly higher than the others, a blue circle or arrow – is lower. Dashed circles or arrows mean that there is a rather sharp tendency but no statistical significance yet.

3 REPORT

STATISTICAL ERROR

Estimating the results, allowance must be made for statistic error. This error occurs, because the respondents are selected instead of performing a continuous survey. The error is calculated mathematically.The following table presents errors for different number of respondents and breakdown of answers.

Answers breakdown

% 50/50

45/55

40/60

35/65

30/70

25/75

20/80

15/85

10/90

5/95

Sample size

600 4.0 4.0 3.9 3.8 3.7 3.5 3.2 2.9 2.4 1.7

Supposing, 600 respondents answered the question of what operator they preferred: and that 25 per cent said they would become a user of operator X. This means that we can be sure with 95 per cent accuracy that the actual value is within the range of 25 3.5 per cent.

4 REPORT

DATA ANALYSIS

5 REPORT

How Your expenditures for the mobile connection have changed after you started using TELE2?

Mean 37,2%

% counted from those who indicated that expenditure for the mobile connection decreased, N=484

% counted from all respondents, N=603% counted from those who indicated that expenditure for the mobile

connection increased, N=24

Mean 37,0%

Expenditures haven‘t changed

15,8%

Expenditures decreased

80,3%

Expenditures increased

4,0%

37,5%

37,5%

8,3%

16,7%

Up to 20%

21-50%

51-100%

DK/NA

20,9%

26,4%

31,6%

3,7%

17,4%

Up to 20 %

21 - 40%

41-60%

61-100%

DK/NA

CHANGE OF EXPENDITURES (ALL RESPONDENTS, INCLUDING PAST OTHER TELE2 USERS)

6 REPORT

Thank You for the attention!

“RAIT”, Ltd., Naugarduko 68b, Vilnius