1 retail ready program offering program nameprogram typeregion(s) color grassornamental grassall...

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1 Retail Ready Program Retail Ready Program Offering Offering Program Name Program Type Region(s) Region(s) Color Grass Ornamental Grass All Perennial Beauty Perennials N4-6; S7- 10 Fireworks Red/White & Blue All Home Depot – Summer ‘05

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Retail Ready Program Retail Ready Program OfferingOffering

Program Name Program Type Region(s)Region(s)

Color Grass Ornamental Grass All

Perennial Beauty Perennials N4-6; S7-10

Fireworks Red/White & Blue All

Summer Sensations Summer Annuals All

Home Depot – Summer ‘05

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Home Depot Home Depot Color GrassColor Grass™™

A High Quality Grass Program That Is More Profitable Than Traditional Programs

One Gallon Printed with LogoOne Gallon Printed with Logo5” label with Program Logo5” label with Program LogoPOP – 11”x12” bench card & 18”x14”poster POP – 11”x12” bench card & 18”x14”poster Suggested PricingSuggested Pricing

Retail Retail $ 4.97$ 4.97 Wholesale Wholesale $ 3.50$ 3.50

Cart ValueCart Value $ 661.00$ 661.00

One GallonOne Gallon

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Home Depot-Color GrassHome Depot-Color Grass

Totally new to the marketTotally new to the market Array of colors & texturesArray of colors & textures Best shelf life of all annuals & Best shelf life of all annuals &

perennialsperennials 18 X 24 Color Grass poster18 X 24 Color Grass poster Color grass pricing cardColor grass pricing card Upscale program labelUpscale program label

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Home Depot Home Depot Color Grass™Color Grass™

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Product Class Variety

Carex Amazon Mist

Carex Bronco

Carex Bronzita

Carex Prairie Fire

Carex Red Rooster

Corynephorus Spiky Blue

Festuca Festina

Koeleria Coolio

Luzula Lucius

Luzula Starmaker

Stipa Pony Tails

Home Depot Home Depot Color Grass™Color Grass™

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Home Depot Home Depot Perennial Perennial BeautyBeauty

A Perennial with a differentiated price point that does not compete with the 1-Gallon SKU.

5” label with the program name POP: 18” x 24” poster Suggested Pricing:

Retail: $ 2.97Wholesale: $ 2.00

Expected Cart Value: $ 576.00

Quart Pot - 8 per Shuttle Tray

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Home Depot- Perennial BeautyHome Depot- Perennial Beauty

Region specific varietiesRegion specific varieties Combination of heights and texturesCombination of heights and textures Good summer marginsGood summer margins Separate price point from 1 GallonSeparate price point from 1 Gallon 18 X24 POP poster18 X24 POP poster Attractive upscale labelAttractive upscale label

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Red, White & Blue Mixed Container Using Heat Tolerant Varieties

5” label with flagOne Gallon Pot, 3 per traySuggested Pricing:

Retail: $ 3.97Wholesale: $ 2.75

Cart Value: $ 519.75

Home Depot Home Depot FireworksFireworks

Saluti Pure White Saluti Red Saluti Lilac

One Gallon Pot – 3 per Shuttle Tray

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Home Depot-FireworksHome Depot-Fireworks

Unique Red, white & Blue porgramUnique Red, white & Blue porgram Sell three (3) 1- G pots for a color Sell three (3) 1- G pots for a color

combinationcombination Increase aver ticketIncrease aver ticket Sell in full colorSell in full color Competitively pricedCompetitively priced

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Home Depot Home Depot Summer Summer SensationsSensations

Varieties that have outstanding consumer performance in extreme heat.

1 Gallon Pot 11” X 12” bench card 5” Label Suggested Pricing:

Retail: $ 3.97Wholesale: $ 2.75

Expected Cart Value: $ 371.25

One GallonOne Gallon

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Home Depot-Summer Home Depot-Summer SensationsSensations

Outstanding heat tolerant varietiesOutstanding heat tolerant varieties Combinations of seed & vegetativeCombinations of seed & vegetative Makes compelling retail displaysMakes compelling retail displays Stimulate summer salesStimulate summer sales POP pricing cardPOP pricing card Upscale program labelUpscale program label