1 retail ready program offering program nameprogram typeregion(s) color grassornamental grassall...
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Retail Ready Program Retail Ready Program OfferingOffering
Program Name Program Type Region(s)Region(s)
Color Grass Ornamental Grass All
Perennial Beauty Perennials N4-6; S7-10
Fireworks Red/White & Blue All
Summer Sensations Summer Annuals All
Home Depot – Summer ‘05
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Home Depot Home Depot Color GrassColor Grass™™
A High Quality Grass Program That Is More Profitable Than Traditional Programs
One Gallon Printed with LogoOne Gallon Printed with Logo5” label with Program Logo5” label with Program LogoPOP – 11”x12” bench card & 18”x14”poster POP – 11”x12” bench card & 18”x14”poster Suggested PricingSuggested Pricing
Retail Retail $ 4.97$ 4.97 Wholesale Wholesale $ 3.50$ 3.50
Cart ValueCart Value $ 661.00$ 661.00
One GallonOne Gallon
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Home Depot-Color GrassHome Depot-Color Grass
Totally new to the marketTotally new to the market Array of colors & texturesArray of colors & textures Best shelf life of all annuals & Best shelf life of all annuals &
perennialsperennials 18 X 24 Color Grass poster18 X 24 Color Grass poster Color grass pricing cardColor grass pricing card Upscale program labelUpscale program label
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Product Class Variety
Carex Amazon Mist
Carex Bronco
Carex Bronzita
Carex Prairie Fire
Carex Red Rooster
Corynephorus Spiky Blue
Festuca Festina
Koeleria Coolio
Luzula Lucius
Luzula Starmaker
Stipa Pony Tails
Home Depot Home Depot Color Grass™Color Grass™
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Home Depot Home Depot Perennial Perennial BeautyBeauty
A Perennial with a differentiated price point that does not compete with the 1-Gallon SKU.
5” label with the program name POP: 18” x 24” poster Suggested Pricing:
Retail: $ 2.97Wholesale: $ 2.00
Expected Cart Value: $ 576.00
Quart Pot - 8 per Shuttle Tray
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Home Depot- Perennial BeautyHome Depot- Perennial Beauty
Region specific varietiesRegion specific varieties Combination of heights and texturesCombination of heights and textures Good summer marginsGood summer margins Separate price point from 1 GallonSeparate price point from 1 Gallon 18 X24 POP poster18 X24 POP poster Attractive upscale labelAttractive upscale label
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Red, White & Blue Mixed Container Using Heat Tolerant Varieties
5” label with flagOne Gallon Pot, 3 per traySuggested Pricing:
Retail: $ 3.97Wholesale: $ 2.75
Cart Value: $ 519.75
Home Depot Home Depot FireworksFireworks
Saluti Pure White Saluti Red Saluti Lilac
One Gallon Pot – 3 per Shuttle Tray
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Home Depot-FireworksHome Depot-Fireworks
Unique Red, white & Blue porgramUnique Red, white & Blue porgram Sell three (3) 1- G pots for a color Sell three (3) 1- G pots for a color
combinationcombination Increase aver ticketIncrease aver ticket Sell in full colorSell in full color Competitively pricedCompetitively priced
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Home Depot Home Depot Summer Summer SensationsSensations
Varieties that have outstanding consumer performance in extreme heat.
1 Gallon Pot 11” X 12” bench card 5” Label Suggested Pricing:
Retail: $ 3.97Wholesale: $ 2.75
Expected Cart Value: $ 371.25
One GallonOne Gallon
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Home Depot-Summer Home Depot-Summer SensationsSensations
Outstanding heat tolerant varietiesOutstanding heat tolerant varieties Combinations of seed & vegetativeCombinations of seed & vegetative Makes compelling retail displaysMakes compelling retail displays Stimulate summer salesStimulate summer sales POP pricing cardPOP pricing card Upscale program labelUpscale program label