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Procedia Technology 12 (2014) 462 – 468 2212-0173 © 2013 The Authors. Published by Elsevier Ltd. Selection and peer-review under responsibility of the Petru Maior University of Tirgu Mures. doi:10.1016/j.protcy.2013.12.515 7KH WK ,QWHUQDWLRQDO &RQIHUHQFH ,QWHUGLVFLSOLQDULW\ LQ (QJLQHHULQJ ,17(5(1* 4)' HPSOR\PHQW IRU D QHZ SURGXFW GHVLJQ LQ D PLQHUDO ZDWHU FRPSDQ\ /LYLX 0ROGRYDQ ｳ3HWUX 0DLRUｴ 8QLYHUVLW\ 1LFRODH ,RUJD VWUHHW 7LUJX 0XUHV 5RPDQLD $EVWUDFW ,Q WKLV SDSHU TXDOLW\ IXQFWLRQ GHSOR\PHQW 4)' DSSURDFK DQG NQRZOHGJH PDQDJHPHQW DUH DSSOLHG WR XQGHUVWDQG WKH FXVWRPHU QHHGV LQ RUGHU WR VHOHFW VXLWDEOH FKDUDFWHULVWLFV DQG WKHLU ｳZHLJKWVｴ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ｶ QHHGV PLQHUDO ZDWHU FRPSDQ\ ,QWURGXFWLRQ %RWWOHG ZDWHU LV WKH IDVWHVW JURZLQJ VHJPHQW RI VRIW GULQNV JOREDO PDUNHW 'XULQJ JOREDO VDOHV RI ERWWOHG ZDWHU LQFUHDVHG E\ FRPSDUHG WR (XURSH LV WKH LQGLVSXWDEOH OHDGHU RI FDUERQDWHG ZDWHU PDUNHW ZLWK D PDUNHW VKDUH JOREDOO\ $FFRUGLQJ WR D VWXG\ GRQH E\ &53&,6 ｱ 5RPDQLD 7UDGH DQG ,QYHVW >@ 5RPDQLD &RUUHVSRQGLQJ DXWKRU 7HO ID[ (PDLO DGGUHVV OLYLXPROGRYDQ#LQJXSPUR Available online at www.sciencedirect.com © 2013 The Authors. Published by Elsevier Ltd. Selection and peer-review under responsibility of the Petru Maior University of Tirgu Mures. ScienceDirect Open access under CC BY-NC-ND license. Open access under CC BY-NC-ND license.

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