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Overview of the SMU Business Study Mission (GCC Countries)

Business Study Mission (BSM) Middle East is a 13-week module that examines the

developing relationship between the member-nations of the Gulf Cooperation Council (GCC)

and Singapore through the study of its unique business environment. Focusing on the real

estate sector, students will gain insights to the world’s booming high-end real estate region

and its internship, career and business opportunities. Through case studies, student

projects and guest lectures, the course aims to present to students real-life environmental

influences and challenges that impact businesses in the Middle East. The course will

conclude with a study trip to the Middle East to visit selected companies and real-estate

development sites.

To date, the Singapore Management University (SMU) has sent over 300 students to the

Gulf region with over 60 students placed in valuable internship positions in Middle Eastern

corporate heavyweights like Emirates National Oil Company, Etihad Airways, Jurong

International Consulting, and Gulf Research Centre.

Spurred by the successes of the previous eight BSMs – 68 students will be heading to Qatar,

the United Arab Emirates and Oman from May 7 to May 20 2012 as a continuation of SMU’s

longest running BSM programme.

The 14-day itinerary includes meetings and networking dinners with government officials,

diplomats as well as established business dignitaries. Additionally, they will visit

institutions such as the Dubai Chamber of Commerce and Industry, Abu Dhabi Council for

Economic Development and Qatar Tourism Authority, along with trips to major

developments such as Qatari Diar’s Lusail City and Atlantis, The Palm. Our students will

also get the chance to interact with Singaporean entrepreneurs who have established

businesses in the Middle East as well as business leaders of Arab companies.

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Table of Contents

Course Information ...................................................................................................................... 3

Class Demographics ..................................................................................................................... 6

Sponsors & Partners .................................................................................................................... 7

Travel Itinerary .............................................................................................................................. 9

Guest Lecturer Series ............................................................................................................... 11

Internships ................................................................................................................................... 12

Past Media Coverage ............................................................................................................... 16

Sample Media Coverage ......................................................................................................... 22

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Course Information

About Us

This programme examines the developing relationship between member-nation of the

Gulf Cooperation Council (GCC) and Singapore through the study of its business, socio-

political and cultural environment.

Through case studies, student projects and guest lectures, the course aims to present

students with real-life environmental influences and challenges that impact businesses in

the Gulf region. Direct on-site exposure will also allow students to have a better

understanding of the GCC countries and business-related developments thereof.

Course Objectives

Develop a better understanding of the GCC countries through research projects, seminars and direct on-site exposure;

Learn more about the various economies, culture, history and political systems in the

GCC, and their relations with Singapore

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Gain insight into internships, career, and business opportunities in the GCC;

Develop and maintain business and education networks with our GCC contacts.

Course Structure

Seminar sessions in Singapore

Research projects in Singapore

Business Study Mission to the GCC countries of Qatar, United Arab Emirates and

Oman

Student Profile

Our programme runs once every academic semester, bringing together cross level and

cross faculty students that are pursing degrees in Business Management, Accountancy,

Law, Political Science, Economics and Information Systems. International students

from countries such as Indonesia, India, China, Myanmar and Vietnam have also had

the privilege of being a part of this unique programme.

Seminar Sessions in Singapore

Seminar sessions held in Singapore provide participants with an understanding of the

business and social environment in the six different GCC countries before the BSM trip.

They will be devoted to research and discussion of macroeconomic as well as general

business issues. Prominent business leaders along with industry and government

representatives will also be invited to give presentations and interact with students during

these sessions.

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Research Projects

Participants will work in groups of four or five on the research projects.

Minor Projects include group presentations which analyze: (i) socio-cultural settings and political/economic conditions in the GCC countries; (ii) successful business models; and (iii) aspects of entrepreneurship & entrepreneurial opportunities. The objective is to create an awareness of the unique identities of these economies, to introduce students to a variety of tools and resources for obtaining information on current economic, and business environments in the GCC countries; to inculcate in students the ability and desire to incorporate humanistic, social science, and cultural perspectives into business analyses; and, significantly, to impress on the participants the wealth of business and employment opportunities in the region.

Major Projects focus on the internationalization of Singapore companies into

Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE. Teams analyze the

implications of contextual knowledge to the actual practice of business in the

case-study economies. Groups may choose their preferred themes from one of

these three categories: (i) successful business models; (ii) aspects of

entrepreneurship and entrepreneurial opportunities; or (iii) market

research/feasibility studies.

About the SMU Business Study Mission

Using a country-specific study as its base, the ‘Business Study Mission’ course offered in

SMU examines the rapidly developing business environment and the available

opportunities in a particular city or region. Particular emphasis is placed on the socio-

political, cultural, legal environments, and the influence they exert on business practices.

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Introduced in 2002, SMU is the forerunner in Singapore to introduce such a course,

typically catered to MBA students, at the undergraduate level.

Through case studies, student projects and guest lectures, the course aims to present

students with real-life environmental influences and challenges that impact businesses in

the city or region. The course culminates with a trip to the location itself usually the main

city which is the subject of the study, where through a host of site visits, networking

sessions, and presentations by prominent individuals from both private and public sectors,

it aims to facilitate the development of a greater understanding of the city.

Participating students return with an enriched knowledge not just of its business

developments and the lessons that can be drawn from them, but also of the rich culture and

history of the country. Both of the above, too, will aid participating students in extending

their personal networks to the region.

To date, over 800 SMU undergraduates have embarked on business study missions to

countries such as Argentina, Bahrain, Bangalore, Chile, China, Germany, India, Qatar, Russia,

Saudi Arabia, Scandinavia, South Korea, Spain, UAE, the USA and Vietnam.

About the Singapore Management University

A premier university in Asia, the Singapore Management University (SMU) is internationally recognised for its world class research and distinguished teaching. Established in 2000, SMU’s mission is to generate leading edge research with global impact and produce broad-based, creative and entrepreneurial leaders for the knowledge-based economy. It is known to be a pioneer for its interactive and technologically-enabled pedagogy of seminar-style teaching in small class sizes which remains its unique hallmark. Home to more than 7,200 students, SMU comprises six schools: School of Accountancy, Lee Kong Chian School of Business, School of Economics, School of Information Systems, School of Law and School of Social Sciences, offering a wide range of bachelor’s, master’s and PhD degree programmes in business and other disciplines.

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With an emphasis on generating rigorous, high impact cross-disciplinary research that addresses Asian issues of global relevance, SMU faculty collaborates with leading foreign researchers as well as partners in the business community and public sector through its research institutes and centres. Through executive education, the university provides public and customised training for working professionals in meeting the needs of the economy. Close relationships with leading universities, including The Wharton School, Carnegie Mellon, the University of Pennsylvania and the University of Chicago’s Booth School of Business, allow SMU to draw on their academic and research strengths in various collaborations. The SMU city campus is a state-of-the art facility located in the heart of downtown Singapore, fostering strategic linkages with the business and wider community. www.smu.edu.sg

Class Demographics

Total Number of Participants

May 2007 (United Arab Emirates & Qatar): 32

April 2008 (United Arab Emirates & Bahrain): 36

May 2008 (United Arab Emirates & Saudi Arabia): 39

Dec 2008 (United Arab Emirates, Bahrain & Saudi Arabia): 39

April 2009 (United Arab Emirates, Qatar, Saudi Arabia & Oman) 40

December 2009 (United Arab Emirates, Bahrain, Qatar & Saudi Arabia) 41

April/ May 2010(United Arab Emirates, Bahrain, Kuwait & Qatar) 43

December 2010(United Arab Emirates, Bahrain, Kuwait & Qatar) 44

May 2012 (United Arab Emirates, Qatar & Oman) 68

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Travel Itinerary

The 14-day itinerary1 from May 7 to May 20 includes site visits, meetings and networking

dinners with government officials from the United Arab Emirates and Saudi Arabian

Embassies, diplomats as well as established business dignitaries. Our students will also get

the chance to interact with Singaporean entrepreneurs who have established businesses in

the Middle East as well as business leaders of Arab companies.

Qatar

Company & Site Visits:

Qatar Financial Centre Qatar Tourism Authority Qatari Diar (Lusail City) Qatar Chamber of Commerce and Industry Embassy of Singapore

Attractions & Leisure Activities:

The Museum of Islamic Art Qatar Islamic Cultural Centre (Fanar) Souq Waqif Desert Safari

The United Arab Emirates (Abu Dhabi)

Company & Site Visits:

Abu Dhabi Chamber of Commerce and Industry Abu Dhabi Council for Economic Development Abu Dhabi Tourism Authority Higher Colleges of Technology

1 Accurate as of 3 May 2012

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Capitala (Arzanah) Banyan Tree Al Wadi

Attractions & Leisure Activities:

Sheikh Zayed Grand Mosque Center Friendly football match with Higher Colleges of Technology (HCT)

The United Arab Emirates (Dubai)

Company & Site Visits:

Dubai Chamber of Commerce Emirates National Oil Company (ENOC) Atlantis, The Palm (Palm Jumeirah) Zayed University Dubai Women’s College and Dubai Men’s College Baygate (Akar Properties)

Attractions & Leisure Activities:

Burj Khalifa Burj Al Arab Dhow Cruise Aquaventure

Oman

Company & Site Visits:

Sultan Qaboos University Bank of Muscat

Attractions & Leisure Activities:

Souks Nizwa Fort Misfat Village

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Guest Lecture Series

Seminar sessions held in Singapore provide participants with an understanding of the

business and social environment in the six different GCC countries before the BSM trip.

From January to February 2012, we were privileged to have prominent business leaders

along with industry and government representatives to give presentations and interact

with students during these sessions.

Guest Speaker Designation Organisation

Mr Anthony Ow

Regional General Manager, GCC & India

Ascott Limited

Mr Kelvin Tan

Deputy Director (Middle East, Africa & C.Asia)

Ministry of Trade and Industry

Mr Lim Ban Hoe Group Director (ME & Africa) IE Singapore

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Internships

To date, 88 students have been placed in valuable internship positions through the

Business Study Mission Middle East programme.

In the GCC Countries Akar Properties (Dubai) Ascott/Somerset (Dubai) Atlantic Offshore Services (Dubai) Banyan Tree Al Areen (Bahrain) Charles Andersen (Dubai) Certis CISCO Security (U.A.E.) Dubai Drydocks (Dubai) D&D Financial Services (Dubai) Emaar Hospitality (Dubai) Emirates National Oil Company (Dubai) Emirates Airlines (Dubai) Gulf Research Center (Dubai) HSBC Bank (Dubai) Islamic Bank of Asia (Bahrain) International Enterprise Singapore (Riyadh Office) KPMG (Dubai) KonstanzGlobal (Oman) Morrison Menon (Dubai) Reem Investments (Abu Dhabi) Singapore Ministry of Foreign Affairs (Chancery in Abu Dhabi; Consulate in Dubai)

In Singapore Assurity Trusted Solutions Pte Ltd CapitaLand Limited CapitaMalls Asia Limited CBM D&D Financial Services Etihad Airways Emirates National Bank (Singapore Office) Far East Organisation Great Eastern International Enterprise Singapore Ministry of Trade and Industry Qatar National Bank (Singapore Office) Saudi Aramco Singapore Ministry of Foreign Affairs Singapore Ministry of Trade and Industry Singapore Tourism Board Surbana International Suntec Singapore International Convention and Exhibition Centre

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Sponsors & Partners

BSM Middle East (GCC countries) gratefully acknowledges the contributions of the

following:

Singapore

Government Agencies

Ministry of Foreign Affairs Singapore

Ministry of Trade and Industry Singapore

International Enterprise Singapore Singapore Tourism Board

Companies Ascott International Banyan Tree Hotels and Resorts Capitaland Limited Charles & Keith D&D Financial Services DP Architects Far East Organization Fish & Co Jurong International Consulting Chesterton International Property

Consultants Pte Ltd Keppel Offshore & Marine OSIM Singapore Business Federation ST Electronics Surbana International Consultants Sushi Tei ThaiExpress Sino America Tours Corporation

Pte Ltd Surbana International Consultants

Pte Ltd Woon Brothers Foundation

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GCC Countries

Government Agencies

Ministry of Higher Education, Kingdom of Saudi Arabia King Abdulaziz University King Fadh University of

Petroleum & Minerals King Saud University Al Yamamah College Effat College

Ministry of Higher Education,

United Arab Emirates Abu Dhabi University University of Dubai Zayed University Higher Colleges of

Technology Dubai Women’s College &

Dubai Men’s College

Ministry of Education, Oman Sultan Qaboos University

Qatar Foundation

Companies Abu Dhabi Tourism Authority Abu Dhabi Chamber of Commerce and

Industry Abu Dhabi Council for Economic

Development Abu Dhabi Airports Company Abu Dhabi National Oil Company Akar Properties Atlantis, The Palm (Palm Jumeirah) Al Qudra Al Rayan Bahrain Economic Development Board Bahrain Financial Harbour Capitala Bank of Muscat Department of Planning and Economy (Abu

Dhabi) Department of Tourism and Commerce

Marketing (Dubai) Dubai Aviation Corporation Authority Dubai Chamber of Commerce Dubai Mercantile Exchange Dubailand Durrat Al Bahrain Emaar Hospitality Group Emirates National Oil Company Etihad Airways Gulf Research Center Islamic Bank of Asia Jebel Ali Free Zone Lusail City Mubadala Nakheel

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Qatar Chamber of Commerce and Industry Qatari Diar (Lusail City) Qatar Financial Centre Authority Qatar National Bank Qatar Racing and Equestrian Club Qatar Tourism Authority Royal Commission for Jubail & Yanbu Saudi Aramco Saudi Basic Industries Corporation Sorouh The Emirates Academy (Dubai) Tourism Development & Investment

Company (Abu Dhabi) United Development Company (Qatar) Urban Planning and Development Authority

(Qatar)

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Media Coverage

The signature programme has had media coverage in the past.

[April 2011]

$500,000 Endowed Gift from Emirates National Oil Company SMU has received an endowed gift of S$500,000 from the Dubai oil and gas group, Emirates National Oil Company LLC (ENOC). To recognise ENOC for their support of higher education and research at SMU, Seminar Room 3.10 of the Lee Kong Chian School of Business (LKCSB) has been named the Emirates National Oil Company LLC (ENOC) Seminar Room. SMU Hub Newsletter [24 February 2011]

S’pore Students give thumbs up Forty-five SMU students are impressed by Kuwait's beauty and friendly people after visiting the country on a business study mission. The Straits Times [19 February 2011]

SMU Students on a Business Study Mission to Middle East Four Malay students from the SMU are due for the Middle East on a business study mission. Known as the Middle East Business Study Mission SMU, this is the ninth program since 2007. They will visit places like Kuwait, Bahrain, Saudi Arabia, Qatar and United Arab Emirates (UAE) to gain a first-hand understanding of the region's business practices, culture and social systems. They will visit companies such as Etihad Airways and JURONG International Consulting (Middle East). There will be a total of 41 students and school officials bound for the Middle East on April 24. Berita Harian

[17 February 2011]

SMU to go ahead with study trip despite unrest The Singapore Management University is going ahead with plans to send a group of 40 students to the Middle

East for a study trip. TODAY [December 2010] Getting to Know, Getting to Grow Closer Perceptions: what Singaporeans think of Saudi Arabia, what Saudi Arabians think of Singapore. Special Publication of the Royal Embassy of Saudi Arabia [18 August 2010]

'Mawaddah' invite Saudi Arabia students to know about Singapore culture Program aims to introduce SMU students to the challenges of doing business in the Middle East Berita Harian [4 January 2010]

Oasis of strength amid the gloom A recent Singapore Management University business study mission learns first-hand the opportunities in the Gulf Cooperation Council countries. The Business Times [30 December 2009]

Singapore Management University students tour Bahrain World Trade Centre More than 40 students from SMU visited the Bahrain World Trade Center as part of the Business Study Mission Middle East programme. The visit helped the students to gain insight through direct in-situ exposure of the state-of-the-art commercial building. City Tribune Gulf Daily News Bahrain Tribute Al Bilad Al Watan Al Ayam

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[29 December 2009]

Singapore Management students visit BWTC More than 40 students from SMU visited the Bahrain World Trade Center as part of the Business Study Mission Middle East programme. The visit helped the students to gain insight through direct in-situ exposure of the state-of-the-art commercial building. Trade Arabia Zawya.com [13 December 2009]

41 Singapore students on ME study tour Forty one undergraduates from the SMU's Business Study Mission (BSM) Middle East are visiting Bahrain, Qatar, Saudi Arabia and the UAE to study the internationalisation strategies of Singaporean companies in the region. Trade Arabia [24 October 2009]

A safe and comfortable environment attracts students from Saudi to Singapore King Abdullah scholars from Saudi Arabia share their views about living in Singapore at a cultural exchange session with SMU students [from the Middle East Business Study Missions]. Berita Harian [17 October 2009]

Cultural exchange between Saudi Scholars and SMU students Over 60 SMU students hosted Professor Abdulghaffar S. Bazuhair, the Saudi Cultural Attaché to Singapore, and 35 King Abdullah Scholars and their families from Saudi Arabia to an evening of friendship, cross-cultural exchange, bonding and performances. This is part of the sixth BSM to the Middle East which will head to Bahrain, Qatar, Saudi Arabia and the UAE from 5 to 16 December this year. Suria

[31 August 2009]

An oasis of opportunities The visit to Saudi Arabia, the United Arab Emirates, Qatar and Oman in the Middle East by 41 SMU students is the last of a four-part series featuring the experience of SMU undergraduates on various

Business Study Missions abroad. The Business Times [June 2009]

Business study missions SMU undergraduates visited Saudi Aramco in Dhahran, Saudi Arabia as part of their Business Study Mission to the Middle East. Saudi Singapore Link [June 2009]

Business study missions SMU undergraduates visited Saudi Aramco in Dhahran, Saudi Arabia as part of their Business Study Mission to the Middle East. Saudi Singapore Link, p 8 [3 March 2009]

40 students from SMU head to the Middle East to further their knowledge in business 40 SMU undergraduates will be heading to the Middle East this May and December on a Business Study Mission (BSM) to understand the region’s unique business culture. Berita Harian [1 March 2009]

A close-up look at the Mid-East SMU has launched its 5th and 6th Business Study Missions to the Middle East. Among those on this BSM is Business Management and Finance student Daniel Ng, who is not going to let his muscular dystrophy condition get in the way of this experience. The Business Times [1 March 2009]

Going to Middle East in spite of ailment Despite his suffering from imminent muscular dystrophy, SMU undergraduate Daniel Ng, 25 years old, is undaunted and will be participating in the April 2009 Business Study Mission to the Middle East for two weeks. Lianhe Zaobao [26 February 2009]

A lucky chance I couldn't miss Despite suffering from muscular dystrophy, Daniel Ng, a third-year finance and operations management student at SMU, took up his professor's offer of a place on the Business Study Mission to the Middle East.

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The New Paper [22 January 2009]

The Middle East – A land of opportunity SMU undergraduate Eugene Tan shares his experiences on his Business Study Mission to the Middle East in 2008. The article encourages Singaporeans to venture into the many business opportunities that the region offers. The Blue and Gold, SMU’s student publication [1 December 2008]

BSM to the Middle East SMU undergraduates Nur Hazlin Hamzah, Syed Ahmad Zaki Syed Sakaf and Khairul Arifin Zulkifli were interviewed on their Business Study Mission to the Middle East. Suria [17 November 2008]

A royal time in the Middle East For a group of 36 students from the SMU on a Business Study Mission (BSM) to the UAE and Bahrain in April this year, their trip was made all the more glamorous by a personal invitation to dinner – at a sheikh's palace, no less. The Business Times

[13 September 2008]

The advantage of SMU undergraduates – exposure to the world outside SMU Board of Trustees member Mr Zulkifli Baharudin noted that global exposure has become a valuable asset for many SMU undergraduates such as Zeenath Jaleel and Diana Rahmat. Berita Harian [7 September 2008]

Students acquired business knowledge and experiences in the Middle East Some SMU undergraduates who went through a 10-day Business Study Mission to Saudi Arabia and UAE this summer even had the opportunity to perform “Umrah”, which refers to pilgrimage to the Holy Mecca. Berita Minggu

[June 2008]

SMU's visit to Gulf Research Centre A group of 37 SMU undergraduates visited the Gulf Research Centre in Dubai where they were briefed on the political, economic and security dimensions of the Gulf region. The GRC Economic Research Bulletin [16 June 2008]

Overseas stints: students opting for newer locations Third-year social science undergraduate Chan Jingzhong, secured an internship at the Gulf Research Centre in Dubai, and is working on alternative sources of energy for Dubai. The Straits Times

[27 April 2008]

ENOC extends learning opportunity for future managers of Singapore ENOC hosted a group of SMU students, as part of the 2008 Business Study Mission to the United Arab Emirates and Bahrain, and accepted three of them for internships. Eye of Dubai TradeArabia Zawya AME Info ArabianBusiness.com Maktoob.com [26 April 2008] SMU students return from Mid-East trip 36 SMU undergraduates are nearing the end of a nine day study trip to Bahrain and the United Arab Emirates to increase the awareness of the Middle East. The Business Times [9 April 2008] (SA Tours) Chairman sponsors undergraduates with financial difficulties in SMU SMU undergraduates Nadiah Mohamed Shah and Muhammad Suffyan Tumadi have been given financial assistance through generous support from Datuk Ng Kong Yeam, CEO of Sino-America Tours Corporation to enable them to participate in the BSM to the UAE and Bahrain in May 2008. Berita Harian

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[13 March 2008]

More Middle Eastern firms interested to hire Singapore graduates SMU graduates were interviewed about why they have been shortlisted for positions in Kuwaiti company Alghanim. Channel NewsAsia,Channel 5 [12 March 2008] Students in demand For the first time, SMU undergraduates may receive job offers in Kuwait or elsewhere in the Middle East before before graduation, as the region's multinationals headhunt them even before they step out of school. TODAY [13 October 2007]

SMU plans trip to UAE and Saudi Arabia next year SMU is planning to visit Saudi Arabia as one of the countries for the Business Study Mission (BSM) next year. Berita Harian

[13 October 2007]

Getting to know Middle Eastern Clients through internships in Singapore SMU student clinched an internship with Singapore-based real estate organisation, Capitaland, and learned about the Middle East real estate industry. Berita Harian

[13 October 2007]

First hand experiences in the Middle East: Undergraduates benefit from SMU’s Internship Programme Six SMU undergraduates underwent various internship programmes in the Middle East and gained new experiences. Berita Harian

[12 October 2007]

Many lessons learnt in business study mission to the Middle East SMU undergraduate wrote that the university is organising its second BSM to the Middle East next year

to the UAE and Saudi Arabia where students will get to learn basic Arabic. The Straits Times Online Forum [September 2007]

SMU students experience Middle East business SMU HUB Newsletter [10 September 2007]

Mideast lure offers enriching experience SMU Students look at how firms in mature markets work. The Business Times

[24 June 2007]

Singapore students on a mission to better understand the region A group of 32 students from the Lee Kong Chian School of Business of SMU recently visited the Middle East to gain a better understanding of the region – its political and socio-cultural background, tourism-related developments and business opportunities. Gulfnews.com [14 June 2007]

Study trip to the Middle East In this week's EduTalk, SMU students discuss their recent trip to the Middle East and share their observations as well as opportunities for Singaporean youths in the region. 938LIVE

[12 June 2007]

Enterprising business students from Singapore experience the hospitality and corporate culture of the Middle East Many in the corporate world have turned their attention to the economic wonder of the Middle East. UAE and Me

[19 May 2007]

Two Malay students headed for the Middle East Two Malay SMU undergraduates will be in the Middle East for a two-month internship with a real estate company in Dubai. Berita Harian

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[15 May 2007]

Students embark on SMU's first study trip to Middle East Singapore should plug into high-growth economies such as the Middle East to accelerate its own growth, said Minister of Trade and Industry Lee Yi Shyan yesterday. The Straits Times [14 May 2007]

Business Study Mission to Middle East 32 students will embark on SMU's first business study mission to the Middle East. 938LIVE

[14 May 2007]

SMU students on study mission to Middle East A group of students from Singapore Management University will embark on a week-long study mission to the Middle East, namely Qatar and UAE, as part of their Global Regional Studies course requirement. Channel NewsAsia

[13 May 2007]

SMU students on study mission to Middle East A group of students on SMU's inaugural business study mission to UAE and Qatar will gain a first-hand understanding of the region's business practices, culture and social systems. Zawya

[13 May 2007]

SMU students head for the Middle East to study business opportunities The Singapore Management University (SMU) is organizing the university's first Business Study Mission to the Middle East this month. AME Info

[10 May 2007]

Business Study Mission 32 SMU students are headed to the Middle East for a week-long Business Study Mission. Suria

Last updated: May 2012

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Sample Media Coverage

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