1 social media best practices driving the two-way street of community engagement timothy tait, ed.d....
TRANSCRIPT
![Page 1: 1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department](https://reader034.vdocument.in/reader034/viewer/2022051820/56649ece5503460f94bdb44b/html5/thumbnails/1.jpg)
1
Social Media Best PracticesDriving the Two-Way Street of
Community Engagement
Timothy Tait, Ed.D. (@ttait)Communications Director
Arizona Department of TransportationJuly 22, 2015
![Page 2: 1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department](https://reader034.vdocument.in/reader034/viewer/2022051820/56649ece5503460f94bdb44b/html5/thumbnails/2.jpg)
2
Why Social Media?
Connect with constituents
Deliver a message
Build an audience
Engage a population
![Page 3: 1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department](https://reader034.vdocument.in/reader034/viewer/2022051820/56649ece5503460f94bdb44b/html5/thumbnails/3.jpg)
3
You Have a Captive Audience
Two billion people use social media
74% of U.S. adults use social media
92% of U.S. teens are online daily
Source: Pew Research Center, January-April 2015
![Page 4: 1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department](https://reader034.vdocument.in/reader034/viewer/2022051820/56649ece5503460f94bdb44b/html5/thumbnails/4.jpg)
4
Best Practices for Maximum Success
Establish rules of engagement
Integrate multiple platforms
Engage in two-way communication
Be creative … have fun … be human
![Page 5: 1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department](https://reader034.vdocument.in/reader034/viewer/2022051820/56649ece5503460f94bdb44b/html5/thumbnails/5.jpg)
5
Best Practice: Rules of Engagement
Maintain a Social Media
Policy
![Page 6: 1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department](https://reader034.vdocument.in/reader034/viewer/2022051820/56649ece5503460f94bdb44b/html5/thumbnails/6.jpg)
6
Best Practice: Integrate Multiple Platforms
Utilize the platforms that
reach your audience
![Page 7: 1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department](https://reader034.vdocument.in/reader034/viewer/2022051820/56649ece5503460f94bdb44b/html5/thumbnails/7.jpg)
7
Best Practice: Two-Way Communication
Engage your audience
![Page 8: 1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department](https://reader034.vdocument.in/reader034/viewer/2022051820/56649ece5503460f94bdb44b/html5/thumbnails/8.jpg)
8
ADOT and Facebook
Travel alerts Meeting notices Closures & restrictions
![Page 9: 1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department](https://reader034.vdocument.in/reader034/viewer/2022051820/56649ece5503460f94bdb44b/html5/thumbnails/9.jpg)
9
ADOT and Facebook
Videos ADOT Blog promotion Safety campaigns
![Page 10: 1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department](https://reader034.vdocument.in/reader034/viewer/2022051820/56649ece5503460f94bdb44b/html5/thumbnails/10.jpg)
10
ADOT and Facebook
Customer Service
![Page 11: 1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department](https://reader034.vdocument.in/reader034/viewer/2022051820/56649ece5503460f94bdb44b/html5/thumbnails/11.jpg)
11
ADOT and Twitter (@ArizonaDOT)
Photos Tell the Story
![Page 12: 1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department](https://reader034.vdocument.in/reader034/viewer/2022051820/56649ece5503460f94bdb44b/html5/thumbnails/12.jpg)
12
ADOT and Twitter (@ArizonaDOT)
Customer Service
![Page 13: 1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department](https://reader034.vdocument.in/reader034/viewer/2022051820/56649ece5503460f94bdb44b/html5/thumbnails/13.jpg)
13
Public Engagement 1,817 #HaboobHaiku-tagged tweets from June 10-17, 2012 450+ original haikus submitted on Twitter Tweets from Reuters, Associated Press Travel, The Arizona Republic
#HaboobHaiku
![Page 14: 1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department](https://reader034.vdocument.in/reader034/viewer/2022051820/56649ece5503460f94bdb44b/html5/thumbnails/14.jpg)
14
National and International Media CoverageGenerated more than 600 media stories Coverage included CNN, MSNBC, Fox News, BBC, NPR, The New York Times, The Washington Post, Chicago Tribune
#HaboobHaiku
![Page 15: 1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department](https://reader034.vdocument.in/reader034/viewer/2022051820/56649ece5503460f94bdb44b/html5/thumbnails/15.jpg)
15
ADOT and YouTube
![Page 16: 1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department](https://reader034.vdocument.in/reader034/viewer/2022051820/56649ece5503460f94bdb44b/html5/thumbnails/16.jpg)
16
ADOT and Flickr
![Page 17: 1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department](https://reader034.vdocument.in/reader034/viewer/2022051820/56649ece5503460f94bdb44b/html5/thumbnails/17.jpg)
17
ADOT Blog
Current Projects From the Archives
![Page 18: 1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department](https://reader034.vdocument.in/reader034/viewer/2022051820/56649ece5503460f94bdb44b/html5/thumbnails/18.jpg)
18
Best Practice: Be Creative … Have Fun
Play with sasquatches
![Page 19: 1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department](https://reader034.vdocument.in/reader034/viewer/2022051820/56649ece5503460f94bdb44b/html5/thumbnails/19.jpg)
19
Best Practice: Be Creative … Have Fun
![Page 20: 1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department](https://reader034.vdocument.in/reader034/viewer/2022051820/56649ece5503460f94bdb44b/html5/thumbnails/20.jpg)
20
Capture Your Audience … and Don’t Let Go
![Page 21: 1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department](https://reader034.vdocument.in/reader034/viewer/2022051820/56649ece5503460f94bdb44b/html5/thumbnails/21.jpg)
21
Best Practices for Maximum Success
Establish rules of engagement
Integrate multiple platforms
Engage in two-way communication
Be creative … have fun … be human
![Page 22: 1 Social Media Best Practices Driving the Two-Way Street of Community Engagement Timothy Tait, Ed.D. (@ttait) Communications Director Arizona Department](https://reader034.vdocument.in/reader034/viewer/2022051820/56649ece5503460f94bdb44b/html5/thumbnails/22.jpg)
22
Social Media Best PracticesDriving the Two-Way Street of
Community Engagement
Timothy Tait, Ed.D. (@ttait)Communications Director
Arizona Department of [email protected] :: 602.712.7070