1 sp/no management & operation (cjk 9 ， china) zhao ping itu-t q13/2 rapporteur ccsa tc7-wg3...
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SP/NO Management & Operation(CJK 9 ， China)
Zhao Ping
ITU-T Q13/2 Rapporteur CCSA TC7-WG3 Vice chair
Future Mobile Communication Forum WG1 Vice Chair
SP/NO World
Fiber, Copper, Duct,Physical media, etc.
VoIP, IPTV, OnlineGame, eCommerce,google, BestTone, IM, VAS, CP/SP etc.
GSM/3G, NGN/IMS, internet, PSTN,Wimax, LTE/B3G, ICT, BroadBand etc.
Tier 3 Operators
Tier 2 Operators
Tier 1 Operators
Future Telecom Business Transformations
Infrastructure Network Operator (NO) -10+
Service Provider (SP) - 10000 +
Telecom business evolution phases
NO SP/NO SP/NO later
ServiceCategory
Customer involvement
PurchasingWay
Business Mode
NetworkImportance
10+
No
Order
Fixed and single
Owning
10000+
Interaction
Order + OnlinePay
Sharing
Renting
1000000+
Experiencing-try
eCommerce
Flexible
Cheaper
Past Now Future
SP/NO scenario 1: NO-users vs SP-users
Fiber, Copper, Duct,Physical media, etc.
VoIP, IPTV, OnlineGame, eCommerce,google, BestTone, IM, VAS, CP/SP etc.
GSM/3G, NGN/IMS, internet, PSTN,Wimax, LTE/B3G, ICT, BroadBand etc.
Infrastructure Network Operator (NO)
Service Provider (SP) SP1-UserSP3-User SPn-User
SP2-User
NO-User
Unique account management or Customer Identity management between SP and NO is needed.Mobility management.
SP+NO
SP/NO scenario 2 : Service vs Terminal
Fiber, Copper, Duct,Physical media, etc.
VoIP, IPTV, OnlineGame, eCommerce,google, BestTone, IM, VAS, CP/SP etc.
GSM/3G, NGN/IMS, internet, PSTN,Wimax, LTE/B3G, ICT, BroadBand etc.
Infrastructure Network Operator (NO)
Service Provider (SP)Service 1 Service 2 Service n
Different terminal supports different service.Terminal management is needed in SP/NO.
UserTerminal2
UserTerminal1 UserTerminaln
SP/NO scenario 3: hotspot service management
Fiber, Copper, Duct,Physical media, etc.
VoIP, IPTV, OnlineGame, eCommerce,google, BestTone, IM, VAS, CP/SP etc.
GSM/3G, NGN/IMS, internet, PSTN,Wimax, LTE/B3G, ICT, BroadBand etc.
Infrastructure Network Operator (NO)
Service Provider (SP) SP1SP3 SPn
SP2
NO
How to deel with the hotspot service like SP3? Customer geographic/location information, service traffic, routing policy need to be considered in NO side.
SP-NO
SP/NO scenario 4: interaction management
Fiber, Copper, Duct,Physical media, etc.
VoIP, IPTV, OnlineGame, eCommerce,google, BestTone, IM, VAS, CP/SP etc.
GSM/3G, NGN/IMS, internet, PSTN,Wimax, LTE/B3G, ICT, BroadBand etc.
Infrastructure Network Operator (NO)
Service Provider (SP) SP1-UserSP3-User SPn-User
SP2-User
NO-User
Online interaction, customer self-service are creating better Customer experiences in SP/NO.
Online feedback;Online evaluation;Online everything;
Customer self-service FAB;
SP/NO scenario 5: eCommerce management
Fiber, Copper, Duct,Physical media, etc.
VoIP, IPTV, OnlineGame, eCommerce,google, BestTone, IM, VAS, CP/SP etc.
GSM/3G, NGN/IMS, internet, PSTN,Wimax, LTE/B3G, ICT, BroadBand etc.
Infrastructure Network Operator (NO)
Service Provider (SP) SP1-UserSP3-User SPn-User
SP2-User
NO-User Terminal
eCommerce management includes: Customer Identity Management, Credit management, online payment, trading processes, etc. .
eCommerce Management
SP/NO scenario 6: Diversified business mode management
Fiber, Copper, Duct,Physical media, etc.
VoIP, IPTV, OnlineGame, eCommerce,google, BestTone, IM, VAS, CP/SP etc.
GSM/3G, NGN/IMS, internet, PSTN,Wimax, LTE/B3G, ICT, BroadBand etc.
Infrastructure Network Operator (NO)
Service Provider (SP) SP1SP3 SPn
SP2
NO
Business mode management is necessary to improve the business cooperation as SP-NO, SP-SP ecosystem.Convergent SP/NO management.
SP/NO scenario 7: Customer Identification & Credit management
Fiber, Copper, Duct,Physical media, etc.
VoIP, IPTV, OnlineGame, eCommerce,google, BestTone, IM, VAS, CP/SP etc.
GSM/3G, NGN/IMS, internet, PSTN,Wimax, LTE/B3G, ICT, BroadBand etc.
Infrastructure Network Operator (NO)
Service Provider (SP)SP1
SP3 SPn
SP2
NO
Business mode management is necessary to improve the business cooperation as SP-NO, SP-SP ecosystem.Convergent SP/NO management.
CRM, Terminal Management, Enterprise unique communication,
MM Ringtone
CRM, Terminal Management, Enterprise unique communication and MM ringtone will work together to insure Customer Identification and Credit.
Customer Credit Management
Customer IdentificationManagement
Key capabilities summaries
Customer Identification management Customer Identification & Credit management Support online pay Independent from CRM
Customer self-service Support online interaction management Support 1000-10000+ services selling
Product & service management Product packaging management Service logic management Catalogue management Lifecycle management
Terminal management Security management Business mode management
Does eTOM support these?
eTOM is helpful to support traditional telecom service management.
NO Management vs NO-SP Management
NO Management Manage NO service Service category 10+ Management functions-FAB Order purchasing Single CRM Network management
Monitor and control Service oriented
No need for terminal management
SP/NO Management Manage NO service and SP
service both Service category1000+ Management functions:
FAB Mobility management Customer Identification
management, credit management
Interaction management Order purchasing + Onlinepay Multi CRM Network management:
Hotspot service caring A need for terminal
management
eTOM is a very good framework for NO management.
Challenges of SP/NO Management & Operation Architecture
Customer Management
Service Management
Terminal Management
OSS
ManagementManagementProcessesProcesses
ManagementManagementProcessesProcesses
Network Management
•Customer IdM•New purchasing way•Business mode management
•Support 10000+ service•Service package & logic management•Self-service management•New service management•Hotspot service management
•Application-oriented•Service strategy management•Network ID management
•Terminal management•Terminal-service correlation
•New feature•New process
•Higher effective, lower cost coordination cross customer, service, network, terminal and OSS.
New Management & Operation Architecture
Resource Management(network\information\channel
Business resources)
CRM/Interaction management
Service management
Customer/User
Order purchase Management
Key capabilities in SP/NO management & Operation ！
Term
inalM
anagement
Security
Managem
ent
Custom
er IdentificationM
anagement
Self-service &
OnlineP
ayM
anagement
Product &
Service C
atalogues &
Portal M
anagement
