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1 Supply – Quantity Supplied • Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their constraints –Implies a choice the quantity that firms choose to sell maximizing profit given their constraints

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Page 1: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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Supply – Quantity Supplied

• Quantity supplied• number of units of a good• all sellers in the market would choose to sell • over some time period• given their constraints

– Implies a choice• the quantity that firms choose to sell• maximizing profit• given their constraints

Page 2: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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Supply – Quantity Supplied

• Quantity supplied– Is Hypothetical

• quantity firms would sell• given the price of the good• and all other constraints

– Depends on the price• assume other things constant• explore the relationship between price and

quantity supplied

Page 3: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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The Law of Supply

• When the price of a good rises, and everything else remains the same, the quantity of the good supplied will rise

• Ceteris paribus assumption• many variables change simultaneously• we must understand each variable

separately

– we assume “everything else remains the same” • understand how supply reacts to price

Page 4: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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Supply Schedule and Supply Curve

• Supply schedule• list of different quantities supplied at different

prices, ceteris paribus• Supply curve

– relationship between the price of a good and the quantity supplied, with all other variables held constant

– Each point on the curve• total quantity that sellers would choose to

sell at a specific price– Slopes upward - Law of Supply

Page 5: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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The Supply Curve

F

G

2.00

S

40,000 60,000

$4.00

Number of Bottles per Month

Price per Bottle

• Figure 5 The Supply Curve – movement along the supply curve

When the price is $2.00per bottle, 40,000 bottlesare supplied

At $4.00 per bottle,

quantity supplied is

60,000 bottles

Page 6: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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Movements Along the Supply Curve

• a change in the price of a good causes a movement along the supply curve, ceteris paribus

• In Figure 5– a rise in price - move rightward along the

demand curve (from F to G)

– a fall in price - move leftward along the demand curve (from G to F)

Page 7: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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Shifts of the Supply Curve

• a change in any variable that affects supply—except for the good’s price— causes the supply curve to shift.– Sell a greater quantity at any price

• The supply curve shifts rightward (increase in supply)

– Sell a smaller quantity at any price• The supply curve shifts leftward (decrease in

supply)

Page 8: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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Shifts of the Supply Curve

S2

GJ

S1

60,000

$4.00

80,000 Number of Bottles per Month

Price per Bottle

• Figure 6 A Shift of the Supply Curve

A decrease in transportationcosts shifts the supply curvefor maple syrup from S1 to S2.At each price, more bottles aresupplied after the shift.

Page 9: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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Factors that Shift the Supply Curve

1. Input Prices– A fall in the price of an input

• lower cost of production• increase in supply (rightward shift)

2. Price of Alternatives– Other goods that a firm could produce

– A rise in the price for an alternative• decrease in supply (leftward shift)

Page 10: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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Factors that Shift the Supply Curve

3. Technology– technological advances

• increase the supply of a good

4. Number of Firms– An increase in the number of sellers

• increase supply

5. Expected price– An expected rise in price

• decrease the current supply (leftward shift)

Page 11: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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Factors that Shift the Supply Curve

6. Changes in Weather/Other Natural Events

– Favorable weather• increases crop yields• increases the supply (rightward shift)

– Unfavorable weather• destroys crops, shrinks yields, • decreases the supply (leftward shift)

Page 12: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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The Supply Curve• Figure 7 The Supply Curve – A summary

Q

P

P1A

BP2

Q1Q2 Q

P

P2B

AP1

Q2Q1

a) Price ↓

Move leftward along

the supply curve

b) Price ↑

Move rightward along

the supply curveS S

Page 13: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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The Supply Curve• Figure 7 The Supply Curve – A summary

c) The Supply curve shifts rightward

Q

P S1

S2

Price of input ↓

Price of alternatives ↓

Number of firms ↑

Expected price ↓

Technological advance

Favorable weather

Page 14: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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The Supply Curve• Figure 7 The Supply Curve – A summary

d) The Supply curve shifts leftward

Q

P S2

S1

Price of input ↑

Price of alternatives ↑

Number of firms ↓

Expected price ↑

Unfavorable weather

Page 15: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

15

Supply and Demand

• Equilibrium– both P and Q have settled into a state of

rest

• Equilibrium price and quantity– once achieved - remain constant

– until either the demand curve or supply curve shifts

Page 16: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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Excess Demand

• the amount by which quantity demanded exceeds quantity supplied - at a given price – Buyers compete with each other to get

more of the good than is available

– The price will rise

– Equilibrium is reached

Page 17: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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Excess Demand

E

HJ1.00

$3.00

D

S

50,000 75,00025,000 Number of Bottles per Month

Price per Bottle

• Figure 8 Excess Demand Causes Price to Rise

Excess Demand

1. At a price of $1.00 per

Bottle, an excess demand

of 50,000 bottles . . .

2. causes the priceto rise . . .

3. shrinking the excessdemand until pricereaches its equilibriumvalue of $3.00

Page 18: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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Excess Supply

• the amount by which quantity supplied exceeds quantity demanded - at a given price– Sellers compete with each other to sell

more than buyers want

– The price will fall

– Equilibrium is reached

Page 19: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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Excess Supply

K L

E3.00

D

S

$5.00

50,00035,000 65,000

Excess Supply

Number of Bottles per Month

Price per Bottle

• Figure 9 Excess Supply Causes Price to Fall

1. At a price of $5.00 perbottle an excess supplyof 30,000 bottles . . .

2. causes the price

to drop…

3. shrinking the

excess supply . . .

4. until price reaches

its equilibrium

value of $3.00

Page 20: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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What Happens When Things Change

• Income rises• normal good• the demand increases (rightward shift of

the demand curve)– Rightward movement along the supply

curve

– Equilibrium price rises

– Equilibrium quantity rises

Page 21: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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Income rises, causing an increase in D

E

E'

3.00

D1

D2

S

$4.00

50,000 60,000 Number of Bottles of Maple Syrup per Period

Price per Bottle

• Figure 10 A Shift in Demand and a New Equilibrium

1. An increasein demand . . .

2. moves us along

the supply curve…

3. to a new

equilibrium

4. equilibrium

price increases

5. equilibrium quantity

increases too

Page 22: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

22

What Happens When Things Change

• An Ice Storm Hits– Weather changes will shift the supply

curve

• decrease in supply (the supply curve shifts leftward)– Equilibrium price rises

– Equilibrium quantity falls

Page 23: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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Bad weather hits, decreasing the S

E'

E3.00

D

$5.00

50,00035,000

S2 S1

Number of Bottles

Price per Bottle

• Figure 11 A Shift of Supply and a New Equilibrium

Page 24: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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Both Curves Shift

• Just one curve shifts (D or S)– we can determine the direction that

BOTH equilibrium price AND quantity will move

• Both curves shift (D and S) – we can determine the direction that

EITHER equilibrium price OR equilibrium quantity will move

– direction of the other – which curve shifts by more

Page 25: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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Income rises and Bad weather hits

E'

E3.00

D1

$6.00

S2 S1

Number of Bottles

Price per Bottle

• Figure 12 A Shift in Both Curves and a New Equilibrium

D2

Page 26: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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The Three Step Process

• Step 1—Characterize the Market• markets - problem analyzed • identify the decision makers

• Step 2—Find the Equilibrium• conditions for equilibrium• method - determine equilibrium

• Step 3—What Happens When Things Change

• how events/government polices change market equilibrium

Page 27: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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Avian Flu in Early 2006

• In Europe– people were buying substantially less

chicken

• In the United States– people were buying more chicken

• Use the three step process

Page 28: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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Avian Flu in Early 2006• Figure 13 The European Market for Chicken

B

A

0.14

D2005

$0.42

Q1Q2

S2006 S2005

Quantity of Chicken

Price per pound

D2006

Page 29: 1 Supply – Quantity Supplied Quantity supplied number of units of a good all sellers in the market would choose to sell over some time period given their

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Avian Flu in Early 2006• Figure 14 The U.S. Market for Chicken

B

A

0.14

D2006

$0.42

Q1 Q2

S2005

S2006

Quantity of Chicken

Price per pound

D2005