1 sustainable entrepreneurship in europe and the start-up nation supported by katja...
TRANSCRIPT
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Sustainable Entrepreneurship in Europe and The Start-Up Nation
supported by
Katja Septimus-Bratrschovsky, Future4You GmbH11.10.2015, Tel Aviv University
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Overview of Presentation
① Challenges
② Sustainability
③ European Sustainability Policy
④ Concept of Sustainable Entrepreneurship
⑤ SEA & EU Innovate
⑥ Start-up Nation Israel
+ examples
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Challenges
Globalization
Stress on natural
resources & growing
population & climate change
financial and economic crisis
Challenges
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• 1987 Brundtland Report:
“Sustainable development is development that meets the needs for the present without
compromising the ability of future generations to meet their own needs.”
“In essence, sustainable development is a process of change in which the exploitation of resources, the
direction of investments, the orientation of technological development, and institutional change
are all in harmony and enhance both current and future potential to meet human needs and
aspirations.”
Sustainability - Overview
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“The EU shall establish an internal market. It shall work for the sustainable
development of Europe based on balanced economic growth and price stability, a highly competitive social
market economy, aiming at full employment and social progress, and a high level of protection and
improvement of the quality of the environment. It shall promote scientific and technological advance. It
shall combat social exclusion and discrimination, and shall promote social justice (...)”
Corporate Social Responsibility (CSR)
* 2001 Commission Green Book on CSR
* CSR is a concept whereby companies integrate social and environmental concerns in their business
operations and in their interactions with their stakeholders on a voluntary basis - EU Commission
Communications 2002
* 2011 Communication on a Renewed EU Strategy 2011-2014 for CSR makes it the
responsibility of enterprises to take care of their impacts on society & encouraging
companies to be the “agents of CSR”
European Sustainability Model
CRUCIAL Question remains -> Why should companies join? – where is the SELF-
INTEREST?
2008 Lisbon Treaty, Article 3
EU 2020 Strategy“smart,
inclusive and green
growth” (2010)
esp. goals re: energy efficiency, renewables, GHG emissions
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Sustainable Entrepreneurship ... sets out to overcome this inherent problem of CSR...
DEVELOPMENT:
From CSR to Sustainable Entrepreneurship
Philantropy Legal compliance
Management Issue
Sustainable Entrepreneurship
SponsoringDonations
Compliance with (legal) regulations
and incentives
Corporate Social Responsibility
(CSR)
External Internal Sustainability as Core Business
Sustainability as external add-on
Business Strategy
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Sustainable Entrepreneurship...
* ... is based on creative destruction (Schumpeter, 1942) as a precondition and a major force for the
transition towards a sustainable society.
* ... “will view sustainable development as one of the biggest business opportunities in the
history of commerce” (Hart & Milstein, 1999, p. 25)
* 3 crucial features of definitions (Belz)
1) centrality of entrepreneurial opportunities & innovation
2) triple bottom line of sustainable entrepreneurship
3) process perspective of entrepreneurship
Sustainable Entrepreneurship - Definitions
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...ie “novel products and services that satisfy customer needs and, significantly, also continuously improve the
socio-ecological performance along the whole life cycle in comparison to conventional or competing offerings.”
(Belz, Shaping the future: Sustainable innovation and entrepreneurship, Social Business, 2013, Vo.l 3, No. 4, pp
311-324)
Characteristics:
1) Novelty
2) Customer Satisfaction
3) Triple Bottom Line
4) Life-cycle orientation
5) Significant improvements
6) Continuous improvement
7) Taking into account conventional or competing offers
Sustainable Entrepreneurship - Sustainable Innovation
Source: Belz and Peattie, 2012, p. 156
Economic Success
Environmental Protection
Social Responsibility
Triple Bottom Line
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Linearity of
Sustainable Entrepreneurship - Process
Source: Belz and Binder, 2013, p. 18
SEA
Source: Belz & Binder Bus. Strat. Env. 2015
Linearity of Process in creating a sustainable enterprise...
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Sustainable Entrepreneurship – Our Contribution in Europe
Project under the 7th Framework Programme of the
European Commission
3 year interdisciplinary initiative2014-2016
Leadership: Techn. University Munich
Task: to investigate the creative, innovative and entrepreneurial roles of end users
Purpose: to provide analysis to test feasibility & potential impact of achieving sustainable living scenarios in 2050. Main argument: user integration in sustainable innovation and sustainable entrepreneurship offer great potential & pathways towards more sustainable societies, which are largely untapped and unexplored.
Co-operate...
...to identify - based on scientifically developed selection criteria -, reward and support leading examples of new business creations which hold significant potential for accelerating the transition towards a sustainable European economy and society.
Launched in 2012by Future4You (Vienna)
Annual Awards for enterprises, projects and ideas which address a social or ecological problem by combining innovative solutions with a profitable commercial strategy.
More than 1,000 applications only in 2014/2015.
A comprehensive initiative to promote innovative and sustainable business models.
Via the SEA, future4you finds companies/projects/ideas that recognized a social or environmental problem and combine their innovative solution with a profitable business strategy.
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Our Concept of Sustainable Entrepreneurship
Source: Sustainable Entrepreneurship – an innovative management concept, R.Schmidpeter and C.Weidinger, in Weidinger et al, Sustainable Entrepreneurship 2014, 10, (Adapted from Eva Grieshuber in Schneider and Schmidpeter 2012)
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Fields especially:
* Agriculture
* Water
* Desalination
* Forestry
* Solar
Opportunities specifically regarding:
* innovative ideas, projects, businesses
* co-operations with the SEA
* know-how: learning from and with each other
* finding business partners in the EU
* matching with European investors
* applying for funding in Europe
* publicity for innovative ideas and projects
What s in there for Israeli start-ups?
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SEA Jury
Samuel O IdowuLondon Metropolitan University
Franz Fischler Vorsitz SEA-JuryEhemaliger EU-Kommissar für Landwirtschaft
Brigitte MohnMitglied des Vorstandes Bertelsmann Stiftung
Bradley GooginsAußerordentlicher Professor Boston College Carroll School of Management (Ret)
Liangrong ZuSenior Programme Officer ILO und internationaler CSR Experte
Peter Eigen Gründer und Vorsitz Transparency International
René SchmidpeterInternationaler CSR Experte
Alojz PeterleEU-Parlamentarier
Lambert van NistelrooijEU-Parlamentarier
Gunilla AlmgrenPräsidentin UEAPME (European Association of Craft, Small and Medium-Sized Enterprises)
Wilfried SihnGeschäftsführerFraunhofer Austrian Research GmbH
John D SpenglerAkira Yamaguchi Professor für Umwelt- und Humangesundheit Direktor, Zentrum für Gesundheit und globale Umwelt Abteilung für Umweltgesundheit, Harvard School of Public Health
SEA-Embassadors
José Manuel Barroso, former president of the European Commission
Antonio Tajani, former vice-president of the European Commission
Marc R. Pacheco, US – senator for Massachusetts
Liz Mohn, board of directors of Bertelsmann Stiftung
Frank-MartinBelzTechnische Universität München
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SEA-Gala 2014 and Outlook for the 12.11.2015
34 Awards
75 countriesMore than 1000 participating projects and entrepreneurs
