1. The world of sport sponsoring is

growing & expanding

2. How Eurosport help brands to

measure their ROI

Global sponsorship spend is forecasted

to reach over $62 billion in 2017

The world of sport is growing &

expanding

Source: Warc AdSpend Database; PwC Media Outlook; Emarketers; European Sponsorship Association Fact Sheet 2014; Repucom Analysis

4

• Brands benefits from the aura of success

• Brands participate of the pleasure, emotion and exhilarating world of

sports

Source: International Observatory of Sports Consumption - ESSEC Business School (4 countries: Germany, UK, France, Poland) - Universe: 6,368

individuals

Q: Which media do you use to follow sports? - Top 3 boxes (several times per day, every day or almost, several times per week)

Base: Europeans / Eurosport users using media on at least once a week

• Importance of sponsorship activation

• More global & integrated than ever

before

1 : 3

Recommended ratio of

sponsorship spend to

activation spend

(just 10% of sports marketers

do this, average ratio 1 : 1.7)

Source: IEG

Visibility is key – TV is the biggest driver

• Methods used by sport fans to follow sport

TELEVISION 94% ONLINE 72% PRINT 58% MOBILE 52%

ATTEND 51% RADIO 46% SOCIAL 39%

Source: The Global Sports Media Consumption Report 2014, Kantar Media (16 countries representing 1bn sports fans)

• Stronger digital platforms & social media

than ever before …

• Live streaming booming in 2015 with

Periscope, Meerkat & Facebook LIVE

New digital Technology is and will revolutionize

the sport & fan experience

New apps:

Periscope/

Snapshat…

Drones

Virtual &

Augmented

Reality

Connected

stadiums,

watches, …

Fantasy

Sports /

Esport

New

platforms:

OTT

Virtual Reality – Closer to the action

Monetisation

Engagement

Community

Management Consultant and Marketing Guru Peter Drucker

A

• Industry research

• Campaign optimisation Before

• Audience tracking & optimisation

• Engagement & Buzz with ad founded programs on SM

• On ground sponsor visibility & its equivalent media value During

• TV & Digital Campaign evaluation

• Social Media visibility & engagement

• Ad/sponsor effectiveness research After

15

Branded

content

Native

Advertising

Sponsored

content

Possibility to

share and

comment the

article

Source: DRES Consulting Source: Spredfast

Source: DRES Consulting

Brand 1

Brand 2

Brand 3

Brand 4

Brand1 Brand2 Brand3 Brand4 Brand1 Brand2 Brand3 Brand4 Brand1 Brand2 Brand3 Brand4

Source: Repucom

Source: DRES Consulting

Source: DRES Consulting

The world of sport is growing & expanding New technology will revolutionize the consumption Quantitative & Qualitative measurement of all media platforms to prove ROI is key