1 thrivent financial’s advance care planning program for employees sharing the experience:...
TRANSCRIPT
1
Thrivent Financial’s Advance Care Planning Program for
Employees
Sharing the Experience: Honoring Choices Minnesota
ConferenceJuly 19, 2012
2
Thrivent Financial Overview
We are a faith-based, Fortune 500 financial services membership organization helping 2.5 million members achieve their financial goals and give back to their communities.
Appleton, WI Offices
Minneapolis Offices
3
Thrivent Financial Overview
2.5 million members 2,325
financial representativ
es1,341 chapters 2,963
employees
4
Why Advance Care Planning, and why Thrivent?
• National issue
• Local focus
• Helping employees live balanced and generous lives– Making time for what’s important– Demonstrating care for ourselves, our families, and our
communities
5
Advance Care Planning for Employees
6
Our “Aha”
From “Should we?” to “How can we?”
7
Results from January 1 – June 30, 2012
2 intranet articles (reaching ~3,000 employees)
Tables in lobbies over lunch (85+ conversations)
3 info sessions (70 total attendees)
11 employee
s 2 had an appointed healthcare agent, and 2 had an advance directive
11 employee
s
2employee
s
Of 5 survey respondents, all 5 had an appointed healthcare agent, and 2 had an advance directive
8
Next questions
• How do we continue to build awareness and grow participation?
• What are the barriers preventing employees from starting their advance care planning process?
• Why aren’t more participants signing up for a second conversation with their agent?
• Does the second conversation affect people’s likelihood to identify and appoint an agent and ultimately complete a directive?
9
Going forward
Objectives:•Grow employee awareness of Advance Care Planning (ACP) and Thrivent’s ACP employee benefit.•Grow employee participation in Thrivent’s ACP employee benefit.
Strategies:•Educate employees about ACP and Thrivent’s ACP employee benefit.•Integrate ACP within Employee Health Services (EHS) and broader “employee wellness” tactics.•Develop deeper understanding of barriers that prevent employees from doing ACP.
10
Questions?