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TJTC75, ITK 236 Ales Furlan

Jukka Heikkilä

• On EC-sites for SMEs: Case TShirtParadise• Based on Ales Furlan’s Thesis (University

of Maribor at Kranj, FOV) – Erasmus exchange at JyU

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Building an EC-site

• Storefront– The byuing process and behaviour– Generic, or value added services

• Back-office– Integration with existing legacy systems– Financial systems (payment, insurance)– Audit trail

• Logistics– Delivery, return, recycling

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Integrointi edellyttää huomattavia IT-

investointeja• Toimiva kauppapaikka USAn laajuiseen

jakeluun vaatii keskimäärin 8MUSD investoinnin (A.T. Kearney 2000)

• Brandin luomisen keskimääräinen kustannus 100MUSD (Charles River Partner, 2001)

• ja sitten koko homma kaatuu yleensä joko– kalliiseen logistiikkaan

• esim. kotiinkuljetukset ruokakaupassa jatkuvat silti - miksi?

– asiakkaitten tietämättömyyteen– umpipöhköön bisnesideaan

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Solutions for SMEs

• ASP – e.g. Sonera, starting 1999 from :

• Verkkokassi - trial• Ostella – wide assortment• Netista (S-group) – small selection

– 2nd generation• Smilehouse EasyCommerce (Posti,

Luottokunta, Nordea & Smilehouse)

• Build your own– IBM Net.Commerce, MS MTS– Open tools?

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Steps

• You’ll need– A registered domain name– Hosting service

• To run the server• Databases

– eCommerce software– Payment service

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Domain name (tshirtparadise.org)

• You must have a company– registered, VAT-liable (or not)

• You need a DNS-entry (domain name – it will be then protected like a trade mark

• Many online companies offer registation• I’ve choosen godaddy.com company (they were

recomeded by many online users i.e. the community)

• Annual cost 8,95$

Alternatives (not necessarily recommended):- Misspelled domains- Expired domains- Free redirect services (eg: myname.cjb.net)

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Hosting solution

• Features (sufficient disk space, PHP, Mysql databases, backups, fast connection,SSL connection)

• I use jaguarpc.com • Monthly cost: 9,90$

Alternatives:- Use of free hosting provider (usually pop up ad open when

request to open the web page is made)

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Hosting solution – Control

panel

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OSCommerce

• Open source under GNU• Support available on OSCommerce

forums• Require PHP and MySQL database• Wide selection of ready-made modules

and features (eg. Help desk, affiliate program, languages, template designes)

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OsCommerce features• Customer Functionality, as of Preview Release 2.1

– Customer accounts– Customer address books (other shipping destinations) – Order history – Temporary (not logged on) and permanent (logged on) shopping carts – Search catalog for products or manufacturers – Product reviews by customers – E-mail notifications – Forseen checkout procedure – Secure transactions with SSL – Number of products in each category are shown – Bestseller lists – Display what other customers have purchased (relating to the current

product displayed)• Administrative Functionality, as of Preview Release 2.1

– New design for user-friendliness – Add/Edit/Remove categories, products, manufacturers, customers, and

reviews – Categories-to-categories structure – Statistics for products and customers – Dynamic product attributes – Tax zones, classes, and rates – Configuration parameters in database for remote editing – Not tied together with the catalog module (admin module can be installed

on another server) – Payment and shipping modules – Connection to oanda.com's currency exchange rate servers for multi-

currency shops – Decide what to display (and the order) in the product listings – Backup tool

• General Functionality, as of Preview Release 2.1 – PHP3/PHP4 compatible – Out-of-the-box functionality – Becoming modular – Localization: English, German, and Spanish; plus contributions

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OSCommerce support forums

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Oscommerce ready made modules

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Payment solution

• Need to accept major credit cards• Compatibility with OSCommerce• I use 2checkout.com

– One time fee 49$– $0.45 per Transaction – 5.5% of Transaction Amount

• Differences– In Finland

• You should have bank debit cards– In Germany

• They sell COD

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Administering the site

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Invoice

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