1 unlocking enterprise data: looking beyond the numbers claudine bianchi, vp marketing
TRANSCRIPT
![Page 1: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/1.jpg)
1
Unlocking Enterprise Data: Looking Beyond the Numbers
Claudine Bianchi, VP Marketing
www.metacarta.com
![Page 2: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/2.jpg)
2
Buying a car…
• What if all you knew about a car was its tires?
![Page 3: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/3.jpg)
3
How about a few more details…
![Page 4: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/4.jpg)
4
Unlocking Enterprise Data
• Quantitative data outlines the past
• Qualitative data fills-in the picture
Together they indicate the future
![Page 5: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/5.jpg)
5
Quantitative data
• Banking Data – Location, Deposits, Historical Growth Rates and 3 year deposit statistics
• Chain Store Data– Name, address, selling square feet, annual sales per square foot, parent company name,
and number of parent stores
• Consumer Data– Buying behaviors, product ownership, shopping activities
• Crime Data– indexes for assault, burglary, larceny, motor vehicle theft, murder, personal crime,
property crime, rape and robbery.
• Household data
• Traffic data
![Page 6: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/6.jpg)
6
Another data type: qualitative
• Textual information (articles and reports) that provide context
– The experience of competitors
– Local events that may impact economic health
– Consumer trends
– Retail innovations
![Page 7: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/7.jpg)
7
The Problem?
Accessing the right information
in a relevant framework
![Page 8: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/8.jpg)
8
Challenges of Information Discovery
• 35%-50% information is NOT found by typical search engines
• 70% of us are visual learners but text based displays dominate
• 30% of their time knowledge workers spend:– Searching for non-existent documents
– Failing to find existing information
– Recreating information that can’t be found
![Page 9: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/9.jpg)
9
Validated Enterprise Data
• 85% of all data stored is unstructured– validated by ITC at 2003 workshop
• 80% of business is conducted on unstructured data
• 60% annual growth rate for unstructured data– confirmed by ITC at 2003 DIM workshop
• 80% of unstructured data has some geographic reference
– validated by actual Fortune 500 customer MetaCarta deployment
2005 2006 2007 2008
Number ofDocuments
![Page 10: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/10.jpg)
10
#docs %geo
50672 95.6912245 89.4317709 90.01105944 59.191766 65.1897829 43.9454693 59.1726447 51.8520964 69.1929693 81.4342480 64.3234498 64.7237020 50.4730558 60.2119611 58.3561570 81.5433129 86.1847936 64.78
#docs %geo
34476 62.1073771 52.6559755 64.0347917 74.9448532 73.0840696 71.4329011 68.0965856 87.8777641 83.5385610 89.4175934 87.2865848 86.3881774 76.9910320 74.8881938 93.7477719 92.0165276 88.1567563 87.1910042 74.66
MetaCarta Internet Testing Results
Percentage of Georelevent documents, per document collection, in Internet test
Summary
# of Documents 1,914,443
% Georelevant 74.05
![Page 11: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/11.jpg)
11
Keyword Search Failing…
Generic Text Search Technology Is Overwhelmed
• Thousands of “best hits” is still too many to read
• Filtering on words alone is insufficient
• Time consuming to review
• Never get a negative answerGeographic Text Search
number of documents 2000 2005 2010
Value to the User
Keywords Alone
![Page 12: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/12.jpg)
12
What to do?
• Give structure to unstructured information using geography as the constant.
![Page 13: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/13.jpg)
13
MetaCarta Geographic Text Search
All Documents
Map as a filter
Keyword search
+
Search Results =Subset of document collection
(map agnostic)
![Page 14: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/14.jpg)
14
MetaCarta Geoparsing
Bob London was spotted
He stopped to make a phone call to
He proceeded on foot to
ate at a Chicago-style pizza place, and parked at
the intersection of Jordan Terrace and Atlantic Ave.
5 miles north of Tyson Corner.5 miles north of Tyson Corner.
38° 18' N 77° 28' W
(302) 555-7809,(302) 555-7809,42° 22' N 71° 2' W
the intersection of Jordan Terrace and Atlantic Ave.39° 53' N 75° 14' W
94 Manhattan Street in Media, PA.94 Manhattan Street in Media, PA.
39° 53' N 75° 15' W
![Page 15: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/15.jpg)
15
Disambiguation
The macho energy of Harrison Ford
![Page 16: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/16.jpg)
16
Disambiguation
The macho energy of Harrison Ford
‘The’ Ridge in New Caledonia‘Macho’ Town in Honduras‘Energy’ Town in Williamson Cty, Illinois‘Of’ Town in Turkey‘Harrison Ford’ Crawford Cty, Missouri
![Page 17: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/17.jpg)
17
Aggregated Search
• Aggregated Search
![Page 18: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/18.jpg)
18
• Aggregated Search
Aggregated Seearch
Group A Appliance
Group B Appliance
![Page 19: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/19.jpg)
19
Aggregated Search
• Aggregated Search
Hosted Premium Content
Group A Appliance
Group B Appliance
![Page 20: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/20.jpg)
20
![Page 21: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/21.jpg)
![Page 22: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/22.jpg)
22
Unifying Data Using Location
![Page 23: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/23.jpg)
23
Summary
• 85% of the information out there is unstructured
• Information can be anywhere – Internet, shared drives, document repositories – at your desktop, across the country or around the world
• Geography can “unify” information – add structure to unstructured data – 80% of unstructured content has geographic relevancy
• Users have lots of sources for information but want a single view to find answers
• Maps can be used as a visual filter in geographically relevant analysis
![Page 24: 1 Unlocking Enterprise Data: Looking Beyond the Numbers Claudine Bianchi, VP Marketing](https://reader034.vdocument.in/reader034/viewer/2022051613/551422ae550346d8488b58bf/html5/thumbnails/24.jpg)
Thank You!Contact:[email protected]